Technical SEO is what helps your business stand apart from the competition in search results. Search engines have some basic requirements for websites; those that don’t meet the requirements do poorly. 
Performing well in search engine rankings is crucial for any modern business. New customers find many businesses through

Everything You Need to Know About Technical SEO

Search engine optimization is critical to the success of a modern business. By increasing your presence in search results, your business will receive more potential customers. Search engine traffic is a huge portion of inbound marketing. Since your competitors are always working on their own SEO, neglecting it will result

Why You Should Perform a Technical SEO Audit

Every entrepreneur knows that advertising and marketing are dominated by all major social media platforms, such as Facebook, Instagram, or LinkedIn. Businesses of all kinds and sizes promote their services, products, and content anywhere they can on the Internet. It is important to know how to successfully utilize online tools

The Ultimate Guide To Content Analysis

Technical SEO is what helps your business stand apart from the competition in search results. Search engines have some basic requirements for websites; those that don’t meet the requirements do poorly. 

Performing well in search engine rankings is crucial for any modern business. New customers find many businesses through search engines, so your company won’t do well if your competitors’ sites rank higher than your site. 

In this article, we’ll look at all the technical aspects of on-site SEO. From making pages load faster to structuring your site appropriately, you’ll learn everything you need to know to assess and improve your own site’s technical SEO. Improving this kind of SEO can have big effects on your site’s search engine performance. 

It’s also important to note what we won’t look at. In particular, we’re not going to cover backlinks and off-site SEO or the importance of having quality content. While these topics are very important for ranking highly in search results, they’re outside the scope of this article. 

First, let’s start by exploring what technical SEO is, why it matters, and a few of the most common components.

In a nutshell, technical SEO is making the right technical changes to your website to improve its rankings in search engine results pages (SERPs). Search engines need to be able to crawl and understand your website to rank it. No matter how good your content is, your website will not perform well on Google or other search engines without good technical, on-site SEO.

To properly understand SEO, you have to understand how search engines work at a basic level. Fundamentally, they work in three phases:

Technical SEO can make a big difference at all of those stages. Technical SEO mistakes can prevent search engine bots from accessing your website in the first place. Other errors can make its job harder when crawling your content. Any issues that the search engine finds will be reflected in your site’s rankings. 

With technical SEO, lots of small differences will make or break your website’s rankings. That’s why it’s worthwhile to spend time working on this important aspect of search engine optimization.

A large part of what makes websites easy for search engines to understand is structure. Badly-structures websites are hard to index and crawl. Even human visitors find it difficult to wrap their heads around a poorly-designed website structure. 

In general, try to avoid making a super deeply-nested structure. Any given piece of content shouldn’t be more than a few clicks away from your homepage. If some content is difficult to reach, search engines might not index it. Even if a complicated structure makes sense in your head, it probably won’t make sense to Google—or even another person trying to browse your site. 

Visualize your website as a sort of tree structure. If it’s flat, search engines will be able to crawl it with ease. If it’s a tangled mess filled with orphan pages (pages that cannot be reached via internal links), expect to have all kinds of trouble later on.

Seodity’s Data Explorer tool includes a useful Depth factor, which can give you a good idea of how deeply-nested your structure is. If you’re seeing a structure that deviates far from the perfect “flat” design, consider improving your structure now. 

Another cool tool in this space is <a href="http://www.visualsitemapper.com">Visual Site Mapper</a>, which crawls your site and shows you a huge web of how your pages connect to one another.

Although they’re frequently conflated, website structure and URL structure aren’t quite the same. Your website structure is determined more by the links between parts of the site than by what’s in the URL bar. A page with a super short URL might still be deeply nested. 

Although overall site structure matters more than URL structure, designing your URLs to be human- and machine-readable matters too. Your URLs should mirror your site structure as much as possible so that your visitors understand where a page is on your site. They shouldn’t be long and unreadable if at all possible. 

Unless you’re building the next Google Maps or another similarly advanced web app, don’t include long strings of data in URLs. Short text (one or two words between each path separator slash) is easier to read and copy. 

Google also uses URL structure—in addition to other factors—to help determine the relationship between pages on your site. Be sure that your URLs make sense and are consistent throughout your website both for your human visitors and for search engines.

Although we’ll cover sitemaps in more detail later on, it’s worth mentioning a few details before then. Sitemaps are machine-readable XML files that formally define how your pages relate to one another. 

Even though Google and other search engines make heavy use of sitemaps when figuring out how to index your content, they are not a replacement for good site structure. If you can’t get to every page within a few clicks without the help of a sitemap, Google can’t either.

Site structure and navigation are intrinsically linked. Your navigation should reflect the actual structure of your site. In theory, your website itself, navigation, and sitemap should all show the same flat, easy to navigate structure. Flat site structure also makes navigation easier; heavily-nested pages are hard to put in menus, especially when dealing with mobile devices. 

Breadcrumbs are one popular way to create internal links that define your website’s structure. Google even uses breadcrumbs-style navigation in place of the traditional URL on top of each search result nowadays. If your site structure involves categories and internal pages that don’t normally get linked externally, breadcrumbs can help search engines get a better idea of how your site is structured.

By now, you’ve improved your site’s structure in a variety of ways. It should be more easily comprehensible for both humans and machines. 

The next step is to see why Google and other search engines are having trouble visiting, crawling, and indexing your webpage. As mentioned in the Concepts section up above, errors in each of these three areas can be detrimental to your rankings. 

Here are a few of the most common issues with crawling and indexing on search engines:

To start solving these problems, spend some time in the Google Search Console. In particular, look for the Coverage page. This section will give you lots of information about each of your pages that aren’t showing up in search results for some reason or another. It will also show you warnings, which aren’t fatal, but can be fixed for better rankings. 

After looking through Google’s offering, fire up Seodity’s on-site audit feature. It will give you even more detailed data about each of your pages, helping you to fix errors that affect crawling and indexing.

XML sitemaps aren’t a replacement for good site structure, but they’re absolutely not useless. Google still makes heavy use of sitemaps to discover and index new URLs. 

In the Google Search Console, you can check to see that your sitemaps are working properly. Underneath Coverage in the menu, you’ll see Sitemaps. In this section, make sure that your XML sitemaps appear on your site and that they show all of the pages indexed by Google. If something is missing or the sitemap cannot be read appropriately, try using a sitemap validator tool to see if the issue is with your XML file.

Whether it’s improving SEO, decreasing bounce rates, or even <a href="https://www.websitecarbon.com">saving the planet</a>, a faster website is a better website. Although caching, lazy loading, offloading images, and other strategies can make a bloated website faster, these quick fixes aren’t a complete solution.

One factor is more important than all the others: page size. &nbsp;Generally, a website is fast when its total transfer size is minimized. Sometimes, improving your website’s transfer size requires making some compromises. You might need to remove extra external scripts, minimize the number of web fonts you use, or even get rid of some images. 

A one-second load time on a desktop computer connected to a fast internet connection is much longer than one second on an older smartphone with 3G. Given that most of today’s web browsing happens on mobile devices, it’s especially important to optimize for this use case.

You should optimize your company’s website for mobile devices in other ways, too. In addition to making your website fast on a slow smartphone over a slow connection, you should also make sure that every single page is easy to use on a mobile device. 

Here are a few of the most common issues with responsive sites:

Most of the time, it’s your content that attracts visitors to your website. Search engines rank sites with genuinely useful, unique information above those that have little content or copy content from other sites. 

Seodity’s on-site SEO auditing tool can help you find duplicate content and pages with low word count. Once you’ve identified pages with duplicate content, remove them or add a meta tag that prevents search engines from indexing them. Either way, solving this issue will help your site perform better in search engine rankings without much extra effort. 

Canonical URLs are another good solution to the duplicate content problem. In lots of cases, you’ll have a few different versions of a page with slightly different content. For example, you might be running an ecommerce site with lots of variations of products or a paginated forum app with some duplicate content. 

When this happens, you can add the canonical content tag to tell search engines that another version of the page is the “original”. Search engines will be aware of the non-canonical versions, but they won’t punish you for duplicate content like they would without this change.

Small changes can have big effects on how highly your site ranks in search engine results pages. In an effort to improve the web’s security and performance, Google gives small boosts to sites that follow modern practices. Plus, other small changes are just a good idea in general—like making it easy for search engines to find internationalized content. 

In this section, we’ll look at some small, generally non-obvious changes that can make a big difference. Many of these issues can be detected automatically with technical SEO auditing tools like Seodity. Try using one of these tools on your site at the same time as you comb through it by hand, fixing any issues that the tool identifies.

To help encourage website owners to make their websites more secure, Google gives a slight boost to sites that use HTTPS instead of HTTP. This is a simple technical change that you should have made already to keep your visitors secure.

Implementing this change will depend on your web host and other factors. If you have a complicated website that can’t be easily migrated to HTTPS, it might be easier to put Cloudflare or another proxying CDN solution in front of your website. This way, your users will benefit from HTTPS and faster load times without you having to do anything.

To appeal to visitors from various parts of the world, your website and content should be internationalized. Most importantly, this means translating content into a variety of languages. Search engines should be made aware of these translations so that they can drive traffic to the right version of your pages. 

There’s a standard way of doing this on the web called hreflang. It’s a special variation of the &lt;link&gt; tag that lets you point two alternate pages to one another. It works with different top-level domains (like .com vs .mx) as well as URL schemes like /en/ and /es/.

You might have noticed various kinds of structured data boxes throughout Google SERPs. These boxes generally source information from structured data present on websites. If your site is featured prominently as the answer to a common search query, you’re likely to receive a lot more hits than you would normally. 

To be able to provide the kind of information used in Rich Snippets and other areas, try including schema markup. This is special HTML code that doesn’t directly appear for your visitors; instead, it can be optionally read by search engines and machines to display data from your site in other places.

Even though making your website accessible to people with disabilities is required by law in many jurisdictions, lots of companies still neglect this important consideration. 

Google and other search engines give websites with good accessibility better prominence in organic search rankings. Alt text in images to help screen readers interpret pictures is one of the simplest and most effective ways to help both disabled people and SEO.

Stale content doesn’t do your web rankings any favors. Some website owners try to game this by updating the titles of their content pieces with the current year (think “Top 10 Smartphones for 2020”) without changing the content significantly. Don’t do this. Google and other search engines are smart enough to know what actually fresh content looks like. 

When you update content, look to change the following things:

Although these issues are some of the simplest SEO problems to solve, they still plague many website owners. The robots.txt file is intended to prevent unwanted spiders from indexing your website, but sometimes this feature is misused or accidentally enabled, preventing Google from accessing your website at all.

Another similar issue is poorly-used meta and nofollow tags. These tags can block search engines from accessing a particular page or following a link onto another page. While they’re useful in many situations, these features can be a challenge when they interfere with search engine indexing.

Analyze and Improve Your Site’s Technical SEO with Seodity

Many of these technical SEO issues are easiest to detect with the right automated tools. Seodity offers powerful on-demand SEO tools, including auditing for on-site technical SEO. You can identify content issues, solve problems with your meta tags, analyze your competitors, and even monitor your site’s performance all from one easy, centralized dashboard. 

In addition to using Seodity, try using Google Search Console and actual search engines to test your site’s performance. Seodity has access to lots of data, but Search Console has the most up-to-the-minute information on what Google has crawled recently. You can combine Seodity’s strategic information and suggestions with Google’s specific data to solve even the hairiest of SEO problems.

Search engine optimization is critical to the success of a modern business. By increasing your presence in search results, your business will receive more potential customers. Search engine traffic is a huge portion of inbound marketing. Since your competitors are always working on their own SEO, neglecting it will result in your business falling behind. 

Traditional strategies for improving your search engine rankings are largely irrelevant nowadays. Pages stuffed full of keywords are ignored by Google and Bing’s recent algorithms. Mobile-friendliness, HTTPS support, and content recency are all far bigger factors than they were in the past.

Most search engine optimization problems can be solved easily once identified. For example, broken links and robots.txt errors can be difficult to identify manually, but are usually trivial to fix once they’ve been pointed out. The most efficient way to discover and fix SEO issues as they crop up is to use an automated SEO auditing and reporting tool like Seodity regularly.

In this article, you’ll learn how a technical SEO audit can help your business. Additionally, you’ll learn how to perform one yourself—without any complex technical knowledge—and how to use the results to enhance your web presence.

SEO auditing is a technique to identify issues with a website that can affect its rankings on Google and other search engines. These issues range from problems with content to broken redirects to duplicate page titles and descriptions. Hundreds of variables go into determining search engine rankings, so it’s highly impractical to manually audit a website.

An on-site SEO auditing tool works similarly to an actual search engine. It crawls a website, following links and making note of various factors along the way. When the tool discovers an issue, it presents the problem to the user along with an explanation of why the issue matters and suggestions to fix it. Additionally, the tool will determine the most-used keywords on different pages, which is helpful for determining the kinds of queries that will include your website in the search results.

Most SEO auditing tools include off-site functionality as well. For example, they might automatically perform Google searches and determine keyword rankings or analyze the performance of competitors. These features are out of the scope of this article, but they’re very useful.

What Do You Need to Know to Use an SEO Auditing Tool Effectively?

Although it helps to have a basic understanding of how search engines rank websites, you don’t need to be an SEO expert to significantly improve your Google rankings with the right SEO auditing tool. By the time you’re done reading this article, you’ll understand everything you need to perform a technical SEO audit on your website. Good SEO auditing tools will display contextual help information that explains the meaning of particular issues and provides pointers on fixing them. 

Performing the SEO audit and interpreting the results does not require an advanced understanding of web technologies or search engine optimization. However, implementing the suggested changes on your website can sometimes be a little more complicated, depending on the technology used to build your website.

With powerful, easy-to-use SEO auditing tools like Seodity, performing a technical SEO audit is quick and easy. For small and medium websites, performing the audit and interpreting the results will take less than an hour. Nearly all websites that don’t have tens of thousands or hundreds of thousands of pages can be audited in an afternoon. 

Using Seodity is easy. Visit <a href="https://seodity.com">https://seodity.com</a> and click the “Get SEODITY free” button to create a free account. Type in the URL of your website and some keywords that your customers use to reach your website. In a short while, Seodity will finish preparing your completed SEO audit with lots of helpful suggestions, a useful score, and plenty of additional information to help you interpret the results.

After performing the audit, it’s time to interpret your results and make changes that will improve your website’s search engine rankings. Seodity splits its results into three categories: errors, warnings, and notices. Take a look at the most severe issues first. Click on the name of the issue to see where it shows up on your site. If you want to read an explanation of the problem, click on the information icon on the right side of the relevant row.

The data from the audit should be enough to make significant improvements in Google rankings. In addition, Seodity’s on-site auditing tool has one more trick up its sleeve: the keywords cloud. This section shows the most common keywords discovered on the pages that Seodity crawled. Based on this information, you can write targeted content to make certain keywords more prominent on your website or prioritize the queries for which you want to rank highly.

After running the audit and fixing issues that Seodity presented, it might be tempting to stop worrying about SEO for a while. However, this is a misguided approach. SEO is a constantly changing field. Search engines constantly adjust their algorithms to present more relevant results to users. No matter what, at least one of your competitors will be working on their SEO around the clock. Don’t let them steal your search engine traffic. 

The only way to stay ahead of the competition on search engines is to continuously work on your SEO. Simple issues can make significant differences in the way that your website performs on Google and other search engines. By making use of a powerful on-site auditing tool like Seodity, you can uncover subtle problems that are burying your website’s results under those of your competitors on Google.

After fixing issues that SEO auditing tools discover—and continuing to do so regularly in the future—it’s a good idea to focus on building links to your website from other parts of the web. Having a good social media presence, being linked to from prominent websites, and even using traditional advertising can seriously boost your rankings.

Improve your website’s search engine performance with Seodity today.

<a href="https://app.seodity.com/signup">GET SEODITY FREE.</a>

Every entrepreneur knows that advertising and marketing are dominated by all major social media platforms, such as Facebook, Instagram, or LinkedIn. Businesses of all kinds and sizes promote their services, products, and content anywhere they can on the Internet. It is important to know how to successfully utilize online tools in order to bring attention and customers to your business. However, it is not always simple to determine whether your post or article includes just the right words or phrases that will draw attention and attract an audience who will be interested in the content you provide. 

Have you ever wondered which posts and articles are the most popular? Have you thought about which ones will attract potential customers and clients to your business? If so, then you probably also searched for a tool that would allow you to sort and analyze data required to answer your questions. These tools are commonly known as ‘Content Analysis Tools’. They have been created in order to help you track data from your digital media platform and deliver feedback on your performance. They also allow you to research the content created by your biggest competitors. Thanks to content analysis, you are able to discover how to effectively develop the best strategies for posts, articles, and other forms of digital media that will attract the desired audience and spread the word about your business.

Why the quality of your content matters. 

Creating interesting and informative content is one of the most desired skills for those who work closely with digital media. Your potential clients will judge you and your business based on what you publish online. Treat every single one of your posts as a representation of your name and brand to ensure that your content is always the highest quality. It is also important to remember that the content you upload will most likely influence the rating and reviews of your page. Grammar, spelling, and punctuation mistakes can be a huge turn off for your potential clients or those who are interested in collaborating with you. Remember, it’s not just about buzz-creating, catchy words, and phrases. The quality of your posts will always embody the quality of your products and/or services. 

If you are new to content analysis and do not know how it works yet, do not worry. We are here teach you all about it and help you find out what is best for you and your business. 

Let’s start with the basics.

The first step to successful content analysis is choosing the right tool with a number of features that will focus on boosting your page’s performance. In the digital world likes, shares, and comments/reviews are what determines the quality of your products and services. The more likes and shares your posts get, the more people believe your business is legitimate and worth exploring. 

With the Content Analysis Tool provided by Seodity, you can easily check the quality and performance of your page and its unique content. Seodity will automatically summarize your project’s data every week by checking the differences in the current numbers with the previous ones. Additionally, you will be able to easily keep up with your competitors, by checking the most commonly used keywords and phrases. 

Keeping track of traffic volume is just as important as creating the content itself. Thanks to them you are able to determine which posts and articles speak to your audience and draw attention to your business. Seodity verifies which texts are the most popular. It also helps with checking all of the headers on your website to maximize the effectiveness of your posts. The backend of your website will be always taken care of. Seodity will ensure that each and every uploaded post has its unique title with its innovative <a href="https://seodity.com/on-site-content-analysis">Duplicate Title Checker</a> feature.

Of course, there is much more to your digital media pages than just the numbers and content. The aesthetics of your website play an important role to your potential clients and customers. <a href="https://seodity.com/content-explorer">Open Graph Analysis </a>allows you to monitor your website's looks and preview any changes you have implemented.

Finally, you cannot forget about the technical side of your page. Character length, word count, and text to HTML ratio are just a few examples of other elements that matter in the overall website performance. For that reason, it is crucial for anyone who works with digital media to ensure that the website is always improving in terms of SEO. The Technical SEO Elements feature saves you time by highlighting the errors that need to be corrected on each webpage.

Why the right SEO tool is important for your business.

If you want to optimize your website’s performance and ensure your content hits the right audience, it is essential that you find the SEO tool that works best for you and your business. With digital media changing and improving on day to day basis, it is difficult to keep up with the most recent trends and ideas. Instead of wasting time tracking all the data yourself, let Seodity do the work for you. We will identify, organize, and analyze your content to make it more attractive than your competitors. With different plans and features, you have the flexibility to decide which option works best for you. 