Have you ever heard of Diaclone? The Japanese toys from the early 1980s?
Probably not.
But the idea was revolutionary! They were toy robots that can turn into vehicles. Or vehicles that can turn into robots. Depending on your point of view.
It does sound familiar now, right? Duh! Transformers!

What Is Content Marketing In Simple Words? [Examples & Tips]

Some websites are hugely successful and others are not. At first glance, it can be difficult to distinguish one from the other.
Detailed information on website traffic is available only to website owners or administrators. It is not publicly available and businesses are reluctant to share it.
However, there are

How to find the most popular articles on a website?

The oft-repeated phrase “content is king” holds true for practically any business that isn’t a household name. If your company wants to attract an audience from organic search and social media traffic, you should build content that is interesting and relevant to that audience. 
In addition to getting traffic

How to Find the Best Article Ideas with Competitive SEO Analysis

Every entrepreneur knows that advertising and marketing are dominated by all major social media platforms, such as Facebook, Instagram, or LinkedIn. Businesses of all kinds and sizes promote their services, products, and content anywhere they can on the Internet. It is important to know how to successfully utilize online tools

The Ultimate Guide To Content Analysis

Have you ever heard of Diaclone? The Japanese toys from the early 1980s?

But the idea was revolutionary! They were toy robots that can turn into vehicles. Or vehicles that can turn into robots. Depending on your point of view.

It does sound familiar now, right? Duh! Transformers!

But you wouldn't hear about the toys if it weren't for the animated TV show created to market them in the US.

Transformers are a great example of content marketing. Instead of fitting your products into an existing story, you create your own content from scratch! This way you own it, control it, and you can promote products without any limits.

Content marketing example from the 80s

In this guide you'll find everything you need to know about content marketing:

Content marketing has become one of the dominant customer acquisition channels. And you don’t need to hire a team of writers to do it right.

If you want to try it first hand, you can <a href="https://app.seodity.com/signup">test our content marketing solutions</a> right now.

According to a definition provided by the <a href="https://contentmarketinginstitute.com/">Content Marketing Institute</a>, content marketing:

… is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.

In simple words—if you are selling diving equipment, you create a website about diving. If you are selling toy cars that turn into robots, you create a cartoon.

Usually, content marketing means writing guides and blog posts to attract visitors.

How is content marketing different from product placement?

In point of fact, the ideas behind both practices are more similar than most marketers think. With product placement you try to fit your product into content. With content marketing, you create content around the product.

Content marketing focuses on creation and distribution of high-quality resources to attract customers. It is a multi-channel approach that uses text, visuals, and media. In the context of digital marketing, it frequently involves search engine optimization. Content marketing is one of the best online marketing techniques.

In certain situations, content marketing means <a href="https://www.hubspot.com/inbound-marketing">inbound marketing</a>. Both terms are to some degree interchangeable. The two methodologies differ only in details concerning their scope and terminology.

The inbound marketing framework has been invented by one of the co-creators of HubSpot. But for all intents and purposes, they are the same thing. With slightly different priorities. Still, there is no inbound marketing without content marketing.

So, how are content marketers different from inbound marketing professionals?

History and importance of content marketing

The term “content marketing” was coined in the 1990s by John F. Oppedahl, a journalist. However, brands had been creating books and guides just to advertise their products long before that.

Michelin published the first guide for automobile and bike owners in 1900. They have been doing it ever since with great success. And they make sure that their products keep being worn out too! That’s a really cool content marketing strategy.

If you would like to learn more about the history of content-based marketing, you can find out more examples <a href="https://contently.com/2018/04/02/infographic-brief-history-of-content-marketing/">here</a>.

But content marketing became even more important in the age of the internet.

In his famous essay Content is King, Bill Gates stated:

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

Bill Gates, Co-founder and former CEO of Microsoft

The revenue generated by content marketing in 2021 has reached over $50 billion. And it grows at a rate of about <a href="https://www.forbes.com/sites/theyec/2021/03/31/three-content-marketing-trends-to-watch-out-for-in-2021/">14%</a> every year.

Today, the most popular types of content marketing are:

Businesses have fallen in love with it. And do you know why content marketing works for them?

Every dollar put into content creation brings back almost $8 in sales revenue.

With an ROI of <a href="https://firstpagesage.com/seo-blog/seo-roi-statistics-2021-2022-fc/">748%</a>, content marketing has one of the highest profit ratios. Companies that invest in content marketing break even after 9 months (on average). Once you are past developing your content strategy and processes, it is clear sailing from there on out.

How much should you be spending on content marketing?

Many online businesses spend between <a href="https://www.forbes.com/sites/forbesagencycouncil/2021/01/20/how-much-should-your-company-budget-for-content-marketing/">25%-30%</a> of their whole marketing budget on content. An increasing number of companies are following in their footsteps. With the high return on investment, marketers allocate more funds for content creation.

But, apart from money, what makes it so attractive?

What are the advantages of content marketing?

Online content marketing is the driving force behind many amazing companies. For example, <a href="https://zety.com/blog/how-to-make-a-resume">this article about writing a resume</a> gets more than 100,000 visits every month.

And guess what the company sells—an app for making resumes.

There are countless benefits of content-based marketing but there are also some things you should watch out for.

Pros of digital content marketing:

Cons of digital content marketing:

If you want to conquer the world with your blog posts or videos, here is the golden rule:

Some content will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. If you want more of the first kind, you’ve got to put your readers first.

Neil Patel, Digital Marketing Superstar

Creating great content seems like a difficult and complicated process. But you should always try to work smart, not hard.

For example, Nationwide is an insurance company that offers insurance, retirement and investing products. And they use their website to attract new customers.

Let’s say that I bought an expensive, purebred cat. I’m trying to come up with a good name for her. So I google “female cat names.” And here are the results:

Pet Insurance is a line of insurance products for pets provided by Nationwide. And their guide to popular cat names is one of the highest-ranking pieces of content in Google.

The “guide” itself is really short. But they manage to squeeze in a link to their product.

Nationwide’s article about cat names is an excellent example of content marketing. And picking low-hanging fruit first! It is quite easy to compile a list of 20 names and write three paragraphs of introduction.

But how to come up with ideas like this one?

You can use content marketing software, like <a href="https://seodity.com/">Seodity</a>.

Type in a general topic, like cats.

And you’ll get content topic suggestions with their popularity and estimated traffic.

There are tens of thousands of people searching for cat name ideas every month. And it is very easy to get a slice of that cake.

But, surely, we can’t predict how popular something will become if people are not actively looking for it, right? Nobody types in their search engine "can I put my iPhone into a blender." And yet, apparently, <a href="https://www.youtube.com/watch?v=qg1ckCkm8YI">millions of people</a> were very interested in the matter.

The first type is the most predictable. With content marketing based on keyword research, you can plan everything ahead. All you need to do is identify the right topics and calculate their combined traffic volumes.

The majority of companies believe that they should focus on improving their organic rankings. SEO-optimized content is considered <a href="https://blog.hubspot.com/marketing/state-of-inbound-stats">far more effective</a> than social media or paid advertising.

However, there are some examples of content marketing campaigns that were more random. The famous <a href="https://www.youtube.com/willitblend/videos">Will It Blend</a> campaign from Blendtec is obviously the third type.

Content marketing is marketing “in disguise”

Content-based marketing has three huge advantages over traditional advertising. First of all, it always reaches the right audience. Secondly, the product and the content blend seamlessly. Last but not least, it can be evergreen. Once you set things in motion, a video or a great blog article can become your golden goose.

So, how does content marketing work?

In traditional advertising, you place an ad and hope the best. A small fraction of the advertisement's audience will match your buyer persona. With some luck you may close several sales. But no one really likes ads, banners, and commercial breaks.

Content marketing, on the other hand, creates frictionless customer experiences. For example, have you noticed that you are being exposed to content marketing right now?

Step 1: You typed in what is content marketing in Google.

Step 2: This article popped up among other search results.

Step 3: Now, you are reading our content marketing guide.

And, in a moment, we’ll show you how to use some cool tools for content marketing research.

You see? You were curious about content marketing. This means that you are our potential customer. And you visited this article of your own free will. We didn’t have to show a single ad to get you here.

Now, you see how content marketing works.

The majority of visitors will just check out the definition. Maybe they will read some random fragments. But some of them will want to know how to do content marketing. They will start exploring our keyword generator tool and other content analysis features.

We know that 15,000 people type in "content marketing" in their search engines every month in the US alone. Between 3%-5% of the readers of this article will become our clients. THIS is content marketing.

Professional web content marketing requires the use of dedicated software. You should use keyword planning tools to prepare a list of the articles or videos that you want to create. Then you can estimate their potential reach and expected sales.

This formula has been successfully implemented by many businesses in all industries. Both B2C and B2B companies find it working like a charm. About 80% of businesses report that content marketing has increased their audience engagement. And they can show <a href="https://contentmarketinginstitute.com/wp-content/uploads/2017/12/2018_B2C_Research_Final.pdf">their metrics</a> to prove it!

Some websites are hugely successful and others are not. At first glance, it can be difficult to distinguish one from the other.

Detailed information on website traffic is available only to website owners or administrators. It is not publicly available and businesses are reluctant to share it.

However, there are some tricks and tools that can help you check the traffic of any website. After reading this article, you’ll be able to get answers to the following questions:

We’ll show you some awesome <a href="https://seodity.com/blog/seo-tips-from-experts/">SEO tricks</a> and introduce you to the basic ideas related to content analysis.

How can you tell how popular a website is?

The most effective way to determine a website's popularity is to analyze it with an <a href="https://seodity.com/seo-checker">SEO checker</a>. You can easily create a report with estimated traffic on a selected website.

For example, in <a href="https://seodity.com/">Seodity</a>, you do it by going to the Content Explorer panel and adding URLs of websites that you want to compare.

Suppose you want to launch a new website. If you want to start a new media outlet, you can prepare a list of your competitors. Here is a domain comparison of Forbes, New York Times, and Fox News.

We can see that the total traffic on forbes.com is slightly higher than the other two outlets.

The Content Explorer section allows you to find which subpages are most effective in generating website visits.

As you can see, some of them are simply home pages, but among the most visited you will also find individual articles.

Some of the articles and subpages get traffic because they show up as results in search engines. They are connected with specific search queries or, as they are known in the world of SEO and marketing, keywords. Finding which keywords can help us win our competitors’ traffic is called keyword research.

You can find more about keywords here: <a href="https://seodity.com/blog/how-to-do-keyword-research/">The Ultimate Guide to Keyword Research for Search Engine Optimization</a>

How to check traffic on competitor's website

To discover who your competitors are, it's best to google a type of service or product and see what pages appear on the first page. If you are interested in local results it is worth adding the name of your city.

Most of the time Google will know where you are and what language you are using and will personalise the results to make them as relevant as possible. Prepare a list of companies you could potentially compete with. That’s it! You are ready to analyse their websites and traffic results.

Start the analysis of popular articles in the competitors' section in your Seodity project panel. You can open Content Explorer in two ways. If you are already in the Content Explorer, click on the URL input.

Go to settings (the gear icon in the menu) and click on the competitors' tab.

Competitors feature is directly related to Rank Tracker. If you change your competitors, it will also change your website’s performance analytics in the Rank Tracker.

Find your competitors’ website and check its traffic

Once you add your competitors’ websites, you can find inspiration for your own content. Increasing the number of organic visitors is called <a href="https://seodity.com/blog/what-is-content-marketing/">content marketing</a> and is essential for building website popularity.

The easiest way to discover which pages are the most popular ones is sorting them by traffic volumes.

To sort the URLs of your competitor pages by popularity go to Content Explorer &gt; Top pages.

URL - link to individual subpages of a website.

Keywords - The total number of keywords found in Google search related to the webpage.

Traffic - The estimated traffic volume of a selected URL. It is based on the number of monthly impressions of the domain calculated by average CTRs (click-through rates) and search volumes of all keywords the webpage ranks for.

To sort the column, you need to click on it. If you want to sort by multiple criteria, click the most important of them at the very end. On the third click, you will turn off the sorting of the column.

You can sort using advanced filters by clicking on the icon to the right of the search input.

Usually, the most popular keywords are mentioned in the URL. Seodity enables searching in any column. Because it's the most popular feature, we have added search input next to filters.

For example, we have typed "popular" keyword and, Seodity shows every page that has this word in the URL.

Let's start by finding articles with the highest traffic. Click on the Traffic column.

Then let's set the value of the minimum keywords count. To do that, click on the filter icon. It's on the right from the search input.

The number of keywords that is above 100 suggests that an article is quite popular. You can create additional filters by clicking on the drop-down menu.

Select greater than and type in 100.

While you cannot access your competitors’ data directly (unless you sign into their Google Analytics panel or hi-jack their website), there are many free tools that can help you out. <a href="https://seodity.com/blog/best-keyword-research-tools/">Keyword research tools</a> can be used for SEO analysis and checking estimated traffic of any website.

If you have questions or doubts, don't hesitate to write to us through the chat.

The oft-repeated phrase “content is king” holds true for practically any business that isn’t a household name. If your company wants to attract an audience from organic search and social media traffic, you should build content that is interesting and relevant to that audience. 

In addition to getting traffic from people who look specifically for your company, content marketing allows you to gain access to customers who want to learn about a topic adjacent to your business. With enough high-quality content, your website will rank highly even for search terms that aren’t directly about your business—so long as you have a piece of content that answers a potential customer’s question.

While the benefits of content marketing are clear, companies often struggle to find article topics that attract the perfect niche audience. A piece of content should be general enough to be useful to a wide range of people, but it should also be specific enough to avoid being drowned out by content from more established players.

Without a strong knowledge of your competitors’ content and how well it’s performing, your choice of content ideas will be practically a shot in the dark. Instead of guessing that a particular article idea will perform well based on your intuition, you should look at how existing real-world examples have performed for other companies. 

In this article, you’ll learn how you can discover the perfect content ideas with powerful technology from Seodity.

To begin a data-driven approach to discovering good content ideas, determine who your competitors are. Start compiling a list of every website that you think might take organic search engine traffic away from your own domain. Here are a few suggestions to make that process easier:

Once you have ten or fifteen of your top competitors written down, you’ll be ready to continue to the next step.

If you’ve used Seodity in the past, whether it was for an on-site technical SEO audit or another purpose, you likely already have an account. If you’re brand-new to the platform, welcome! You can sign up for free; here’s how:

2. Provide the URL of your website and a few keywords that you try to optimize for. These might be keywords that your customers already use to reach your website or they might be keywords that you would like to rank well on.

3. Wait a bit for Seodity to prepare its report. In addition to competitive analysis functionality, Seodity helps you correct on-site SEO errors—you’ll see lots of suggestions for technical SEO improvements as soon as your report loads.

Now that you’ve signed up with Seodity and it has finished analyzing your website for on-site content, proceed to analyze your competitors:

2. Make sure that the tab bar below is on Find URLs, not Favorite URLs.

3. Choose Article Ideas from the dropdown menu and enter a list of your competitors’ websites in the text box to the right. 

After a minute or two, Seodity will come back with a sortable list of the most popular pages from your competitors. You can sort these results on three different values: Count (number of search engine results pages where the link appears), ETV (estimated traffic volume), and Impressions ETV (an adjusted ETV figure that takes into account impressions volume and click-through rate). 

In addition to sorting your results by numerical values, you can filter URLs to include keywords that you’re interested in writing about. For example, if your company creates website-building software and you’d like to market a new e-commerce feature, you can filter your competitors’ content with “e-commerce” in the URL to find the most relevant content for comparison.

Compare Other Companies’ Content to Your Own and Find New Ideas

Using the information that Seodity’s competitive analysis software provides, you can find article ideas that strike the perfect balance between being specific enough to attract a niche audience and receiving enough organic traffic to make the investment worthwhile. Use the star icon on the left side of each result to mark individual options as favorites.

While manual approaches often work, they’re pretty much just guesswork. Instead, you’re better off using a data-driven approach like with Seodity’s competitive analysis features.

Building just the right content to attract traffic for your business is a never-ending process. Good SEO—including content that draws in a wide audience, even those not originally interested in your product—can be a fundamental part of inbound marketing. 

Even though nearly every business with a significant online footprint understands just how useful content marketing can be to gain customers, they frequently have trouble coming up with the right content ideas. 

Since great content marketing involves ranking better than your competitors for certain keywords in search engines, understanding your competitors is just as important as understanding your audience. 

To effectively discover content ideas that can do well against your competitors’ articles and blog posts, use a data-driven approach with information from Seodity’s competitive analysis feature. Find competitors whose content you like and view estimated statistics that reveal just how much traffic volume these competitors receive. Using this information, you can make informed decisions and build your business.

Every entrepreneur knows that advertising and marketing are dominated by all major social media platforms, such as Facebook, Instagram, or LinkedIn. Businesses of all kinds and sizes promote their services, products, and content anywhere they can on the Internet. It is important to know how to successfully utilize online tools in order to bring attention and customers to your business. However, it is not always simple to determine whether your post or article includes just the right words or phrases that will draw attention and attract an audience who will be interested in the content you provide. 

Have you ever wondered which posts and articles are the most popular? Have you thought about which ones will attract potential customers and clients to your business? If so, then you probably also searched for a tool that would allow you to sort and analyze data required to answer your questions. These tools are commonly known as ‘Content Analysis Tools’. They have been created in order to help you track data from your digital media platform and deliver feedback on your performance. They also allow you to research the content created by your biggest competitors. Thanks to content analysis, you are able to discover how to effectively develop the best strategies for posts, articles, and other forms of digital media that will attract the desired audience and spread the word about your business.

Why the quality of your content matters. 

Creating interesting and informative content is one of the most desired skills for those who work closely with digital media. Your potential clients will judge you and your business based on what you publish online. Treat every single one of your posts as a representation of your name and brand to ensure that your content is always the highest quality. It is also important to remember that the content you upload will most likely influence the rating and reviews of your page. Grammar, spelling, and punctuation mistakes can be a huge turn off for your potential clients or those who are interested in collaborating with you. Remember, it’s not just about buzz-creating, catchy words, and phrases. The quality of your posts will always embody the quality of your products and/or services. 

If you are new to content analysis and do not know how it works yet, do not worry. We are here teach you all about it and help you find out what is best for you and your business. 

Let’s start with the basics.

The first step to successful content analysis is choosing the right tool with a number of features that will focus on boosting your page’s performance. In the digital world likes, shares, and comments/reviews are what determines the quality of your products and services. The more likes and shares your posts get, the more people believe your business is legitimate and worth exploring. 

With the Content Analysis Tool provided by Seodity, you can easily check the quality and performance of your page and its unique content. Seodity will automatically summarize your project’s data every week by checking the differences in the current numbers with the previous ones. Additionally, you will be able to easily keep up with your competitors, by checking the most commonly used keywords and phrases. 

Keeping track of traffic volume is just as important as creating the content itself. Thanks to them you are able to determine which posts and articles speak to your audience and draw attention to your business. Seodity verifies which texts are the most popular. It also helps with checking all of the headers on your website to maximize the effectiveness of your posts. The backend of your website will be always taken care of. Seodity will ensure that each and every uploaded post has its unique title with its innovative <a href="https://seodity.com/on-site-content-analysis">Duplicate Title Checker</a> feature.

Of course, there is much more to your digital media pages than just the numbers and content. The aesthetics of your website play an important role to your potential clients and customers. <a href="https://seodity.com/content-explorer">Open Graph Analysis </a>allows you to monitor your website's looks and preview any changes you have implemented.

Finally, you cannot forget about the technical side of your page. Character length, word count, and text to HTML ratio are just a few examples of other elements that matter in the overall website performance. For that reason, it is crucial for anyone who works with digital media to ensure that the website is always improving in terms of SEO. The Technical SEO Elements feature saves you time by highlighting the errors that need to be corrected on each webpage.

Why the right SEO tool is important for your business.

If you want to optimize your website’s performance and ensure your content hits the right audience, it is essential that you find the SEO tool that works best for you and your business. With digital media changing and improving on day to day basis, it is difficult to keep up with the most recent trends and ideas. Instead of wasting time tracking all the data yourself, let Seodity do the work for you. We will identify, organize, and analyze your content to make it more attractive than your competitors. With different plans and features, you have the flexibility to decide which option works best for you. 