Keyword gap analysis compares the keywords used by your competitors to those used on your website. This analysis can help identify the keywords that your competitors are ranking for but you are not. 

Unlock the Power of Keyword Gap Analysis with Seodity: A Comprehensive Guide

It is hard to find keywords worth spending money on in Google Ads. You need time to test each campaign group and optimize them. But, how that campaign impacts your business, it's another thing.

How to find the best keywords in your Google Ads campaign based on your competitors?

If your marketing strategy against competitors is aggressive or your e-commerce depends mostly on the organic traffic, you definitely should configure Seodity to track rankings on other players' websites.

How to compare rankings with competitors in Rank Tracker?

Unfortunately, Google Analytics will not show you precisely from what keywords your organic traffic originated. Of course, we can use Google Search Console, but the results are still very general, and many marketers feel it is insufficient.

How to check organic traffic on any website?

There is no better way to find backlinks opportunities than your closest competitors. Seodity allows you to check any domain and go through their backlinks.

How to find the best backlink opportunities?

Search engines are a critical source of inbound traffic for nearly every business with an online presence today. Businesses that do better than their competitors in terms of SEO simply benefit from a larger base of potential customers. 
After you’ve analyzed your own website with a technical SEO audit

Why Should I Compare My Competitors’ Google Rankings?

<a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword gap </a>analysis compares the keywords used by your competitors to those used on your website. This analysis can help identify the keywords that your competitors are ranking for but you are not. By identifying these "gaps" in your keyword strategy, you can adjust your website and content to target those keywords and improve your search engine rankings.

Using Seodity's Organic Traffic module and choosing the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword Gap</a> method, you can quickly compare your website's keywords to your competitors and get valuable data in a matter of seconds.

The process of conducting a keywords gap analysis with Seodity

First, log in to your Seodity account and navigate to the "Organic Traffic" tab.

Next, select the competitor's website to which you would like to compare your keywords.

By default, Seodity will have the "<a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword Gap</a>" method selected, but you also have the option to choose the "Keyword Intersection" method.

Once you have selected the desired method, you can implement filters such as rank, search volume, keyword difficulty, and CPC to narrow down the results and get a more accurate analysis.

After applying the filters, Seodity will generate a report that shows the common keywords between your website and your competitor's, as well as the keywords that your competitor is ranking for that you are not. This will give you a clear picture of where your competitor outperforms you and where you can improve.

You can then use this information to optimize your website's keywords, improve your content and target those areas where your competitor is winning.

And that's it! With Seodity's <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap </a>analysis, you'll have the insights you need to outrank your competition.

<a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword gap</a> analysis can be used to inform the creation of new content as well as the optimization of existing content. When creating new content, you can use the keywords you've identified as gaps to ensure that your content addresses topics your competitors are already ranking for. This can help you to fill in any content gaps on your site and improve your chances of ranking for those keywords.

When optimizing existing content, you can use the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap </a>analysis to identify any keywords you are not currently targeting. Then you can update your existing content to include those keywords, naturally integrating them into your text.&nbsp;

How to reveal valuable insight into competitors' strategies?

For example, let's say you own an e-commerce store that sells outdoor gear. After conducting a <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap</a> analysis with Seodity, you discover that your main competitor ranks highly for "hiking boots," but you do not. This could indicate that your competitor has a strong presence in the hiking market and that you should consider creating more content and products related to hiking to compete better.

By identifying common keywords among all competitors, you can better understand what topics and themes are popular within your industry and adjust your content strategy accordingly.

So, don't stop analyzing one competitor but at least a few to get a bigger picture.

Tips and best practices for using Seodity's keyword gap

Use a variety of filters to narrow down your keyword research. Seodity offers a variety of filters, such as rank, search volume, CPC, and keyword difficulty, that can help you focus on the most valuable keywords for your business.

Regularly check your competitors' keywords. By monitoring your competitors' keywords regularly, you'll be able to stay on top of the latest industry trends and changes in search behavior. To do that, use Seodity's Rank Tracker and track your competitors daily.&nbsp;

Focus on long-tail keywords. Long-tail keywords tend to have lower keyword difficulty and can be a great way to target specific niches within your industry. Use Seodity's keyword research tool to find long-tail keywords related to your business and products.

Use the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap</a> analysis to identify new opportunities for local SEO. By placing keywords relevant to your business but not currently targeting, you can create new content and optimize your website to target those keywords and drive more traffic to your website from local searches.

How to do a content gap analysis?

To conduct a content gap analysis, follow these steps: a. Identify your competitors: Research and list the top 3-5 websites competing for the same audience and keywords as your website. b. Analyze their content: Review their websites and blogs to understand the topics they cover and the keywords they target. c. Use SEO tools: Utilize tools like Seodity, Ahrefs, SEMrush, or Moz to identify the keywords your competitors are ranking for, but you aren't. d. Prioritize keywords: Filter and prioritize keywords based on search volume, relevance, and keyword difficulty. e. Develop a content strategy: Create a plan to create new content or optimize existing content, targeting the identified keywords.

Content gap analysis is a strategic process that helps identify missing or underperforming content on your website compared to your competitors. It involves analyzing your competitors' content and keywords to uncover opportunities for improving your content, increasing visibility, and driving more organic traffic.

What is the difference between gap analysis and competitors?

Gap analysis compares your current performance against your desired performance, while competitor analysis involves examining your competitors to understand their strengths and weaknesses. Content gap analysis combines these two concepts by comparing your content and keyword performance against your competitors to identify opportunities for improvement.

A gap analysis example would be comparing the organic search performance of your website against your top competitors. By analyzing the keywords they rank for and the content they produce, you can identify opportunities to create new content or optimize existing content to target those keywords and increase your visibility in search results.

How do you conduct a keyword gap analysis?

To conduct a keyword gap analysis: a. List your competitors: Identify the top 3-5 websites that compete for your website's exact keywords and audience. Seodity and others SEO tools can help you identify those competitors automatically.&nbsp; b. Choose an SEO tool: Use Seodity, Ahrefs, SEMrush, or Moz to compare your website's keyword performance against your competitors. c. Use Keyword Gap method in Seodity or sometimes is called content gap in others SEO tools.&nbsp; d. Identify gaps: Analyze the data to find keywords your competitors are ranking for, but you aren't or keywords where you can improve your rankings. e. Prioritize keywords: Sort the keywords based on relevance, search volume, and keyword difficulty, and focus on those that offer the best opportunities. f. Update content strategy: Develop a plan to create new content or optimize existing content to target the identified keywords.

Keyword overlap or Keyword intersection (that we call it in Seodity) in SEO refers to the set of keywords that both your website and your competitors are targeting and ranking for in search results. Analyzing keyword overlap can help identify areas where you can improve your content or find new keyword opportunities to target.&nbsp;

What is keyword gap in digital marketing?

Keyword gap, or content gap, refers to the difference in keyword coverage between your website and your competitors. It represents the keywords your competitors are ranking for, but your website is not. By identifying and targeting these gaps, you can improve your website's organic search performance and gain a competitive edge.

What is a gap analysis in competitive advantage?

Gap analysis in competitive advantage involves comparing your business's performance and offerings to your competitors, and identifying areas where you can improve or differentiate yourself to gain a competitive edge in the market. In digital marketing, this often means analyzing your competitors' content and keyword strategies to uncover opportunities for your website.

A keyword gap tool is an SEO tool that helps you identify and analyze the differences in keyword coverage between your website and your competitors. These tools compare your website's keyword performance against your competitors and provide insights into keywords you might be missing or underperforming. Using a keyword gap tool, you can uncover new keyword opportunities, prioritize your content strategy, and improve your website's organic search performance. Some popular keyword gap tools include Seodity, Ahrefs, SEMrush, and Moz. 

To try Seodity, you can sign up for a $7, 7-day trial. The trial will give you full access to Seodity's features, including the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap</a> analysis. And, if you decide to buy a monthly plan, you can do so with confidence, knowing that all plans come with a 30-day money-back guarantee.

Seodity can show you how your most significant competitors spend money on Google Ads for what keywords. And what landing pages they have for it.

In the beginning, start by typing the domain in Paid Traffic. Then, you can choose a specified country and language or search globally.

Seodity will show you what keywords are promoted in Google Ads in a couple of seconds.

You can sort and filter those keywords by every column. Let's try to find the cheapest keywords with high search volume.

You can also click on each keyword to discover linked an advertisement.

You can then export those keywords into CSV or a .pdf file. You can add exported CSV files to your campaign in Google Ads.

Next, you can click on the Ads tab to discover a copywriting of promoted Ads.

Tip: Try to find other domains and discover their marketing.

If you haven't configured Rank Tracker yet, you should start from this article -&gt; <a href="https://seodity.com/blog/check-organic-traffic">[How to choose the best keywords to track?]</a>

How to get the benefits from the Rank Tracker?

To add competitors, click the Competitors button

Type the domain you want to track and click on the Add Competitor button.

And, now your competitors will be monitored by Seodity every day.&nbsp;

Tip:&nbsp;You can also ‘x-ray’ your competitors in every Seodity feature. Just type in the URL section their domain/URL instead of yours.

Seodity resolves this problem with its Organic Traffic feature. The latter will show what keywords and estimated traffic lead people to your or any website. If you are sick of "not provided" keywords from Google Analytics, it is something for you.

Let's look at the Seodity's Organic Traffic feature. You can check the traffic for each country or globally.

Every found keyword has an additional data such as:

And, each one of the above columns can be sorted.

You can also go deeper by checking each URL (it can be out of your domain, just any).

One of the cool things that Seodity provides you is advanced filtering. You can also use predefined filters that we call presets.

For example, if you want to find keywords with the potential to boost their ranking quickly, use preset "keywords with great potential."

Tip: You can use the Organic Traffic feature to check your competitors' organic traffic sources.

After a few seconds, Seodity shows you all of the domain backlinks.

Now, use a filter to find the newest backlinks with the highest domain authority.

Tip: Often, this research helps you figure out your backlink competitors' strategies.

Search engines are a critical source of inbound traffic for nearly every business with an online presence today. Businesses that do better than their competitors in terms of SEO simply benefit from a larger base of potential customers.

After you’ve analyzed your own website with a technical <a href="https://seodity.com/blog/everything-you-need-to-know-about-technical-seo/#everything-about-content">SEO audit and verified that your content is up to snuff</a>, you should compare your company’s Google rankings with those of your competitors. Your business likely has a number of keywords that your direct competitors rank highly in or that you’d like to improve your rankings in.

When you compare your website with a rank tracking tool, you can understand how your website stacks up against others on a variety of important search keywords and have a reference point as you make changes. These tools save a lot of time compared to manually watching Google search results yourself. 

Tracking your website’s performance on search engine results pages—and comparing it with your competitors—is super easy with Seodity. In this article, you’ll learn more about why competitive analysis matters and how to try it out on your website with Seodity.

How SEO Competitive Analysis Can Boost Your Business

When you build a website to market your products or services, you’re competing directly against a number of other websites, even if they aren’t in the exact same niche as your business. Comparing your website’s performance on a variety of keywords is important for three main reasons:

Without a good understanding of how your website performs in search results over time compared to your competitors, you’ll have an awfully hard time determining which changes you need to make to see real results. Competitive SEO rank analysis provides an understanding of the other websites on search engine results pages (SERPs) that you can’t get with just an on-site analytics solution.

Using Seodity to View and Compare Your Site’s Performance on Keywords

Rank tracking is one of Seodity’s most important features. As a result, it’s super easy to use. Here’s how.

When you first signed up for Seodity, you provided keywords as part of the setup process. But in the meantime, you might have realized that there are other keywords worth including. For example, if you learned that your customers use a certain set of keywords to get to your website, you can include those, as well as any that you’d like to rank well on in the future.

In the main Seodity toolbar, switch from the “Dashboard” section to the “Rank Tracking” section. In this tab, you’ll be able to see your website’s performance for the keywords you selected and choose a competitor to compare against. 

To edit the keywords you want Seodity to use, click the “Add Keywords” button at the right side of the Rank Tracking interface. If you want to remove keywords or see which ones you’ve already added, scroll down to the bottom of the page and look at the “Keywords” section.

For Seodity to calculate ranks over time, it will need to continually monitor your website for at least a few days. But in the meantime, you can get interesting and valuable insights about how your website currently stacks up against your competitors. 

To add a competitor’s website, click the green “Competitors” button at the right side of the toolbar and type the URL of one of your competitors. Then, you’ll be able to select that website in the dropdown menu to the left of the “Competitors” button. 

If you want to further filter the results you’re seeing, you can select a particular date range, set of countries, and device type in the same toolbar. You can also sort rows in the results table by current rank, rank change in the selected time period, best rank, competitiveness level, cost per click, and search volume.

After you’ve made some changes to your website or content, you’ll want to know how your website’s search rankings have changed. That’s where Seodity’s continuous SERP monitoring comes in handy: just log into Seodity and check the “Rank Tracking” tab at any time to see data over time. 

Another great use case for continuous monitoring is learning of up and coming competitors that you might have dismissed or ignored otherwise. If you suddenly notice that one of your competitors is jumping in the ranks, you can learn from their strategy and improve your own business’s search rankings.

Once you’ve finished sorting out your website’s technical SEO and you have a solid library of quality content, it’s time to compare your website to that of your competitors. In doing so, you can get an idea of how you’re doing compared to your competitors, learn what you need to improve, and figure out if those improvements did the job. 

Manually searching for important keywords on Google and noting rank changes is time-consuming and error-prone. Seodity makes the process automated and effortless so that you can get back to the other parts of managing your company.