Marcin Pastuszek

The changes and upgrades we made in September.

Monthly Product Update (September)

It is hard to find keywords worth spending money on in Google Ads. You need time to test each campaign group and optimize them. But, how that campaign impacts your business, it's another thing.

How to find the best keywords in your Google Ads campaign based on your competitors?

If you struggle with finding the best keywords to start writing your articles or landing page, I recommend getting back to figure out your content map instead of that.

How to find perfect keywords using the Keyword Research tool?

If your marketing strategy against competitors is aggressive or your e-commerce depends mostly on the organic traffic, you definitely should configure Seodity to track rankings on other players' websites.

How to compare rankings with competitors in Rank Tracker?

Unfortunately, Google Analytics will not show you precisely from what keywords your organic traffic originated. Of course, we can use Google Search Console, but the results are still very general, and many marketers feel it is insufficient.

How to check organic traffic on any website?

Google keeps saying how performance is essential in SEO, but how to verify it? Seodity uses the Google lighthouse algorithm to find any performance issues.

How to check a website's performance?

There is no better way to find backlinks opportunities than your closest competitors. Seodity allows you to check any domain and go through their backlinks.

How to find the best backlink opportunities?

Backlinks could be beneficial if you want to increase your domain authority. But, how do you find the best one and increase their number?

How to find backlinks with the highest authority?

It's fascinating how tough it is to find keywords that impact business. Why is that? Because you would be surprised how people are searching for things.

How to choose the best keywords to track?

We have prepared a fantastic set of pop-up templates, includes a dark and light color version. Use them in your project right away! We have designed pop-ups in Adobe Photoshop (PSD with all layers). So you can edit and use them for free.
In the set, you will find:
20

Free Pop-ups set

We have prepared a great set of Free Patterns. Use them and replicate those patterns in your project right away!
In the set, you can find 25 files:
five different patterns
five different colors and tones
300x300px images. If you like the patterns set we have prepared, click below to download it.

Free Patterns Set

Some websites are hugely successful and others are not. At first glance, it can be difficult to distinguish one from the other.
Detailed information on website traffic is available only to website owners or administrators. It is not publicly available and businesses are reluctant to share it.
However, there are

How to find the most popular articles on a website?

With advanced filters, you can search a website by more than 250 parameters. Parameters can be combined and nested using logical arguments or/and.

Presets
To make searching more accessible, we have prepared the presets list. Click on the small icon on the right of the preset filter input.

In the

How to use advanced filters?

We have prepared a fantastic set of Free SVG icons. Use them in your project right away! We have designed the icons in Adobe Illustrator (100% vector with all layers). You can edit them and use them for Free.
In our set, you can find three packages of size:
110

330 Free SVG icons

Seodity has two ways to find broken images. Find URLs (webpages) with broken images and by finding direct broken image URLs.
It depends on you what way do you use it. I will show you these two ways below.

1. First of all, you have to make an on-site analysis

How to find broken images?

The Keywords gap tool gives you an unfair advantage over your competition. By finding out which keywords they ranked you are not, you can improve your keyword strategy and stay ahead of the game.

<a href="https://us18.admin.mailchimp.com/templates/preview-template?id=10555212" target="_blank">Check it now!</a>

This function allows you to see which keywords your website ranks for and those of your competitors. This can be useful to compare your website's performance against that of your competitors.&nbsp;

This new feature suggests your competitors' basis on the keywords' similarity. We compare the ranked keywords of your domain with keywords of discovered&nbsp;websites in the SERP. That's why those results are so accurate.&nbsp;You can also sort it by percent of similarity, keywords count, estimated organic traffic (whole domain), and estimated paid traffic (whole domain).

Now, you can easily select the competitors which you entered earlier.&nbsp;

Now, you can change the name of the Seodity crawler. By default Seodity's crawler looks exactly like a regular user who is using the latest Chrome. We have added the option to change the name to SeodityBot. This could be useful if you want better to recognize the crawlers' traffic to your website.&nbsp;

Seodity can show you how your most significant competitors spend money on Google Ads for what keywords. And what landing pages they have for it.

In the beginning, start by typing the domain in Paid Traffic. Then, you can choose a specified country and language or search globally.

Seodity will show you what keywords are promoted in Google Ads in a couple of seconds.

You can sort and filter those keywords by every column. Let's try to find the cheapest keywords with high search volume.

You can also click on each keyword to discover linked an advertisement.

You can then export those keywords into CSV or a .pdf file. You can add exported CSV files to your campaign in Google Ads.

Next, you can click on the Ads tab to discover a copywriting of promoted Ads.

Tip: <i>Try to find other domains and discover their marketing.</i>

It would be best to use Keyword Research to optimize your existing articles because much more important is to give your readers the value of reading those.

But, how to find perfect keywords for your articles that will be easy to find?

A crucial thing that many forget before doing keyword research is to choose localization. Researched keywords should look different due to the country where it is searched because people search differently depending on where they are.

So if you want to optimize your article, look where you have the most significant traffic from or where you want traffic from, which helps your business.

Seodity will help you figure out this using the Organic Traffic module.

But, If you precisely know what country would be perfect.

Use Seodity Keyword Research, and start by choosing the country and language.

After that, enter the keyword or phrase you want to optimize. Seodity has three searching methods; let's start using the keyword suggestion method.

The results you can sort and filter by each column by:

You can export those data. Just click the export button and choose the type of file.

Tip: <i>To check the frequency of keywords used in an article, you can use On-site -&gt; keyword cloud</i>

If you haven't configured Rank Tracker yet, you should start from this article -&gt; <a href="https://seodity.com/blog/check-organic-traffic">[How to choose the best keywords to track?]</a>

How to get the benefits from the Rank Tracker?

To add competitors, click the Competitors button

Type the domain you want to track and click on the Add Competitor button.

And, now your competitors will be monitored by Seodity every day.&nbsp;

Tip:&nbsp;<i>You can also ‘x-ray’ your competitors in every Seodity feature. Just type in the URL section their domain/URL instead of yours.</i>

Seodity resolves this problem with its Organic Traffic feature. The latter will show what keywords and estimated traffic lead people to your or any website. If you are sick of "not provided" keywords from Google Analytics, it is something for you.

Let's look at the Seodity's Organic Traffic feature. You can check the traffic for each country or globally.

Every found keyword has an additional data such as:

And, each one of the above columns can be sorted.

You can also go deeper by checking each URL (it can be out of your domain, just any).

One of the cool things that Seodity provides you is advanced filtering. You can also use predefined filters that we call presets.

For example, if you want to find keywords with the potential to boost their ranking quickly, use preset "keywords with great potential."

Tip: You can use the Organic Traffic feature to check your competitors' organic traffic sources.

It's effortless to find all of the suggestions in one place.

Select On-site and then click on the Performance tab.

On the header, you can see five sections with a score. You can click on each element to go to the relevant section.

In each section, you will get detailed information about possible issues and their resolution.

After a few seconds, Seodity shows you all of the domain backlinks.

Now, use a filter to find the newest backlinks with the highest domain authority.

Tip: <i>Often, this research helps you figure out your backlink competitors' strategies.</i>

Let's start by finding existing backlinks on your website. Seodity will do it automatically.&nbsp;

To find the best one, you can use the sort function on Domain Rank (DR).

You can also use a filter to narrow the results.

Tips: <i>You can check any website you want, including your competitors. That's a great way to find opportunities for new backlinks with high authority.</i>

It's fascinating how tough it is to find keywords that impact business.&nbsp;

Why is that? Because you would be surprised how people are searching for things.

That's why Seodity helps with it. We are searching through the whole internet to find keywords for you.

We name it the Organic Traffic feature.&nbsp;

You can find the keywords that Seodity found on organic results.

To choose the best keywords to track, use the presets we have prepared for you. The first choice should be "best ranked with high search volume."

Next, select keywords with a checkbox and click "Add to Rank Tracker."

Tip: <i>You can search through any other website like your closest competitors to find more exciting keywords to track daily.</i>

We have prepared a fantastic set of pop-up templates, includes a dark and light color version. Use them in your project right away! We have designed pop-ups in Adobe Photoshop (PSD with all layers). So you can edit and use them for free.

If you like pop-ups we have prepared, click below to download it. You can use the icons for both personal and commercial purposes.

We have prepared a great set of <b>Free Patterns.</b> Use them and replicate those patterns in your project right away!

If you like the patterns set we have prepared, <b>click below to download</b> it. You can use patterns both <u>for private and commercial purposes.</u>

Some websites are hugely successful and others are not. At first glance, it can be difficult to distinguish one from the other.

Detailed information on website traffic is available only to website owners or administrators. It is not publicly available and businesses are reluctant to share it.

However, there are some tricks and tools that can help you check the traffic of any website. After reading this article, you’ll be able to get answers to the following questions:

We’ll show you some awesome <a href="https://seodity.com/blog/seo-tips-from-experts/">SEO tricks</a> and introduce you to the basic ideas related to content analysis.

How can you tell how popular a website is?

The most effective way to determine a website's popularity is to analyze it with an <a href="https://seodity.com/seo-checker">SEO checker</a>. You can easily create a report with estimated traffic on a selected website.

For example, in <a href="https://seodity.com/">Seodity</a>, you do it by going to the Content Explorer panel and adding URLs of websites that you want to compare.

Suppose you want to launch a new website. If you want to start a new media outlet, you can prepare a list of your competitors. Here is a domain comparison of Forbes, New York Times, and Fox News.

We can see that the total traffic on forbes.com is slightly higher than the other two outlets.

The Content Explorer section allows you to find which subpages are most effective in generating website visits.

As you can see, some of them are simply home pages, but among the most visited you will also find individual articles.

Some of the articles and subpages get traffic because they show up as results in search engines. They are connected with specific search queries or, as they are known in the world of SEO and marketing, <b>keywords.</b> Finding which keywords can help us win our competitors’ traffic is called keyword research.

You can find more about keywords here: <a href="https://seodity.com/blog/how-to-do-keyword-research/">The Ultimate Guide to Keyword Research for Search Engine Optimization</a>

How to check traffic on competitor's website

To discover who your competitors are, it's best to google a type of service or product and see what pages appear on the first page. If you are interested in local results it is worth adding the name of your city.

Most of the time Google will know where you are and what language you are using and will personalise the results to make them as relevant as possible. Prepare a list of companies you could potentially compete with. That’s it! You are ready to analyse their websites and traffic results.

Start the analysis of popular articles in the competitors' section in your Seodity project panel. You can open Content Explorer in two ways. If you are already in the Content Explorer, click on the URL input.

Go to settings (the gear icon in the menu) and click on the competitors' tab.

Competitors feature is directly related to Rank Tracker. If you change your competitors, it will also change your website’s performance analytics in the Rank Tracker.

Find your competitors’ website and check its traffic

Once you add your competitors’ websites, you can find inspiration for your own content. Increasing the number of organic visitors is called <a href="https://seodity.com/blog/what-is-content-marketing/">content marketing</a> and is essential for building website popularity.

The easiest way to discover which pages are the most popular ones is sorting them by traffic volumes.

To sort the URLs of your competitor pages by popularity go to Content Explorer &gt; Top pages.

<b>URL</b> - link to individual subpages of a website.

<b>Keywords</b> - The total number of keywords found in Google search related to the webpage.

<b>Traffic</b> - The estimated traffic volume of a selected URL. It is based on the number of monthly impressions of the domain calculated by average CTRs (click-through rates) and search volumes of all keywords the webpage ranks for.

To sort the column, you need to click on it. If you want to sort by multiple criteria, click the most important of them at the very end. On the third click, you will turn off the sorting of the column.

You can sort using advanced filters by clicking on the icon to the right of the search input.

Usually, the most popular keywords are mentioned in the URL. Seodity enables searching in any column. Because it's the most popular feature, we have added search input next to filters.

For example, we have typed "popular" keyword and, Seodity shows every page that has this word in the URL.

Let's start by finding articles with the highest traffic. Click on the Traffic column.

Then let's set the value of the minimum keywords count. To do that, click on the filter icon. It's on the right from the search input.

The number of keywords that is above 100 suggests that an article is quite popular. You can create additional filters by clicking on the drop-down menu.

Select <b>greater than</b> and type in <b>100.</b>

While you cannot access your competitors’ data directly (unless you sign into their Google Analytics panel or hi-jack their website), there are many free tools that can help you out. <a href="https://seodity.com/blog/best-keyword-research-tools/">Keyword research tools</a> can be used for SEO analysis and checking estimated traffic of any website.

If you have questions or doubts, don't hesitate to write to us through the chat.

With advanced filters, you can search a website by more than 250 parameters. Parameters can be combined and nested using logical arguments or/and.

To make searching more accessible, we have prepared the presets list. Click on the small icon on the right of the preset filter input.

<i>You can use multiple presets.<br><b><br>If you search for 404 images:</b></i><div><i><b><br></b><mark class="cdx-marker">chose URL-&gt;internal, Resource Type-&gt;image and Response Code-&gt;Not found (404)</mark></i></div>

You may have to find custom things for your project.

Data explorer filters are based on logic you may be familiar with from much other analytics software. You can link filters into groups and rules based on the <b>OR</b> and <b>AND</b> logical operators.

To illustrate this better, let me us an example. Assume you want to find external links for Dribbble and Github, which are broken (404).

Let's break down the example into the logic above

<i>HTTPS Status is 404</i><div><u><i>AND</i></u></div><div><i>Is not internal</i></div><div><u><i>AND</i></u></div><div><i>URL contains "dribbble"&nbsp;</i></div><div><i><br><b>OR</b></i></div><div><i><b><br></b>HTTPS Status is 404</i></div><div><u><i>AND</i></u></div><div><i>Is not internal</i></div><div><u><i>AND</i></u></div><div><i>URL contains "github"&nbsp;</i>&nbsp;<br></div>

In the Seodity looks similar, make two different groups as shown in the image below.

Nesting filters in the Seodity is possible and not limited. You can use rules and groups for that.

Use Add rule - to add parameters on <u>the same level</u>.

Use Add group - to add <u>a level below</u>.

Imagine that you need to find a specific type of link on your website (containing certain expressions).

Let's find links that contain "SEO" or "performance" phrases.

<i>Resource Type is HTML (to find only HTML links)</i><div><u><i>Add group with the AND operator</i></u></div><div><i>Is internal</i></div><div><u><i>Add group with the AND operator</i></u></div><div><i>URL contains "SEO"</i></div><div><u><i>Change operator to the OR</i></u></div><div><i>URL contains "Performance"&nbsp;&nbsp;</i></div>

<b>I hope this article has helped you use advanced filters.If you need additional help, please contact our chat support. :)</b>

We have prepared a fantastic set of <b>Free SVG icons.</b> Use them in your project right away! We have designed the icons in Adobe Illustrator (100% vector with all layers). You can edit them and use them for Free.

In our set, you can find three packages of size:

If you like the icon pack we have prepared, <b>click below to download</b> it. You can use icons both <u>for private and commercial purposes.</u>

<b>Seodity has two ways to find broken images. Find URLs (webpages) with broken images and by finding direct broken image URLs.</b>

<b>It depends on you what way do you use it. I will show you these two ways below.</b>

1. First of all, you have to make an on-site analysis of your website.

Seodity will analyze the project with more than 100 SEO parameters. Our crawler will check every webpage for issues. Also, for each problem, you will find detailed instructions on how to solve it.

It's simple and easy, just three steps. If you have to make only an on-site analysis, you can skip keywords and competitors' steps (you can back to this whenever you need to).

1.2 Wait a few minutes (depends on the size of the website).

When the analysis has done, you will get an email. 

We will need some time to analyze every link on the website. We don't want to make it too fast so as not to overload your server.

2.1 Open the On-site audit and click on the row "Image broken"

Seodity will crawl your added website every week. Change column informs you what's happened with your website.

2.2 After that, you will see all of the broken image URLs.

When you correct a part or all of the links, you can make an <u>on-demand analysis</u> to check again to be sure.

2.3 Click on the URL and check where the issue occurs.

To find webpages with broken images, you need to enter the single image URL and click the "inlinks" tab.

Often broken image is one many webpages. By fixing it, you can improve the user experience in many places.

3. Find URLs (webpages) with broken images.

Another way to find broken images is to start by finding webpages with broken images.

3.1 Open the On-site audit and click on "Page has broken image"

3.2 After that, you will see all of the webpages with broken images.

Seodity has filled advanced filters. If you need to make some changes, modify them.

3.3 To list the webpage's images, click on one of the URLs.

Click on the "Image resources" and sort by Status column. Depending on your needs, you can modify filters on the top of the window. 

That's all. Seodity will help you to improve your websites. <u>If you have any doubts, don't hesitate to ask us on the chat.</u>