This article examines Seodity, an SEO analysis platform, and its launch on Product Hunt. It reviews the objectives, preparations, and results of the launch.

Our Product Hunt launch. Was it worth it?

In July 2022, we decided to take the plunge and launch our product, Seodity, on AppSumo. Within just one month of our product launch, we managed to generate over $270,000 in sales. If you're considering launching your product on AppSumo, read on for our experience, the good and bad aspects of the launch, and whether we'd consider doing it again.

The AppSumo Effect: How We Made Over $270,000 in One Month and Lessons Learned

Here at Seodity, we provide a unique SEO analysis tool to help you gain invaluable insights into your competitors' SEO strategies. Our easy-to-use interface and powerful SEO audit functionalities make us stand out. A significant chapter in our story was when we decided to launch on Product Hunt. Intrigued about how we planned, executed, and reflected on this launch? Dive in as we unravel our journey in this article.

Our decision to launch on Product Hunt was a strategic one. Having made over $270,000 within a month on our <a href="https://seodity.com/blog/the-appsumo-effect-how-we-made-over-270000-in-one-month">earlier AppSumo launch</a>, we intended to keep up the momentum. Product Hunt’s large, active tech community presented a unique opportunity for visibility and exposure that we hoped to capitalize on.

We aimed not just to create buzz around Seodity, but to attract and onboard new users. Product Hunt's user base is not only sizable but also filled with quality users who hold a genuine interest in new tech products. We envisaged this platform as a springboard to demonstrate our product's capabilities and allure new users to Seodity.

In brief, Product Hunt was a perfect platform for us to realise our goals for Seodity: great visibility, user engagement, and acquisition.

Getting Ready for the Product Hunt Launch

Our first big step in getting ready for the Product Hunt launch was listening to our users. We had a lot of feedback from our Appsumo launch, so we decided to put it to good use. We fixed all the reported bugs and created new features that our users wanted. We even made new guides and documents to make it even easier for people to use Seodity. That was the part which took us few months of hard work!

Our whole team was involved in getting ready for the launch. Everyone had tasks and jobs to do. Having everyone on board made the preparations smoother and more efficient.

Before the launch, we wanted to create a buzz about Seodity and get people excited. To do this, we reached out to our current users, especially those from Appsumo. They were a big help in creating interest about our Product Hunt launch. They wrote comments, left reviews and also upvoted Seodity. 

To spread the word even more, we divided promotional tasks among our team. Everyone had a role, whether it was posting about our launch online or telling their friends about it. We believe it was these efforts that helped create a successful launch.

Seodity's launch on Product Hunt brought mixed results. We ended up 12th on the launch day with 213 people liking our product. This result was okay, but not outstanding. We didn't win any awards or special mentions.

Right after the launch, we didn't see a big jump in people using Seodity. But, a few signed up during our launch on Product Hunt which was great. We don't always see lots of people coming from Product Hunt, but we do sometimes get users from there. 

So, overall, the Product Hunt launch didn't make a big splash, but it has helped us grow bit by bit. It's made Seodity more known and that's helped us get more users over time.

After we launched on Product Hunt, we feel good about it. We didn't get a ton of new users right away, but more folks know about us now. All the work we did before the launch made our product better too. And, our marketing before the launch even helped us get our name out there more.

We hoped to rank higher than 12th, but once we saw who else was launching that day, we realized it was a tough crowd. A lot of them were established SaaS with plenty of users who really helped them get to the top places. So even coming in 12th was a big win for us.

The whole experience taught us a few things. You can't be in a hurry to succeed. It might take some time, but we're gradually growing. Also, all the prep work we put in before the launch was worth it. It didn't just help us get attention during the launch, it made our product better for everyone.

If we had to do this all over again, we'd stick with what worked this time. We might change a few things, but overall, we'd do a lot of the same stuff. And knowing what we do now about the other products on Product Hunt would help us set our expectations better.

Launching Seodity on Product Hunt worked out pretty well for us. We got our name out there and have been picking up more users slowly but surely. We're excited to see where things go from here.

AppSumo is a digital platform offering lifetime deals on various software, tools, and educational materials for entrepreneurs, startups, and small businesses. With over 3 million users, it's an attractive platform for startups looking to boost their sales and reach a broader audience.

Getting selected for the AppSumo Select program, which highlights the most promising and high-quality products, was a huge validation for our product. This nomination gave us the opportunity to showcase Seodity to millions of potential users.

Knowing that we were going to be in the spotlight, we poured time and effort into perfecting our product. We enhanced Seodity with new features, improvements, and a user-friendly platform based on feedback and research. We also prioritized clear communication, addressing common customer questions and collaborating with the AppSumo team on promotional materials.

When we launched Seodity on AppSumo, the overwhelmingly positive response reassured us that we had made the right choice. We sold a total of 1,820 licenses. This initial success provided valuable feedback from our user base and generated enthusiasm for our product.

However, the launch also brought its challenges. Our support team quickly became overwhelmed with requests, and time zone differences made it difficult to deliver timely assistance. Faced with these issues, we expanded our support team and streamlined communication. This helped us handle inquiries more efficiently without compromising our reputation for excellent customer service.

Some of the positives of launching on AppSumo were:

Our product rapidly improved – with almost 2,000 new users, we were motivated to quickly release new features. Additionally, we gained a clear understanding of which features to prioritise based on input from users who relied on Seodity for their businesses, providing valuable insights from real-world scenarios.

Our product visibility increased, and after the campaign ended, we began to notice new monthly subscribers.

Despite these positives, we also faced challenges, such as:

Our small team found it challenging to handle all support requests quickly, especially with timezone differences. Additionally, we had to be mindful of infrastructure costs - in our case, users generated costs even when they weren't actively using the app (e.g., Keyword Rank Tracking), which isn't ideal for a high volume of LTD users. Furthermore, AppSumo users are a unique demographic; they can be very helpful in finding bugs and providing feedback but can also be quite demanding when it comes to new features. It's almost impossible to sell them anything that isn't a lifetime deal, which isn't sustainable in the long term.

Our AppSumo launch was ultimately a success, but it's important for businesses to assess whether the platform aligns with their goals and needs. For those with high infrastructure costs, the short-term revenue boost from AppSumo may not produce long-term gains. However, the exposure from the platform certainly helps boost subscriptions.

Overall, launching on AppSumo comes down to your specific product and what you hope to achieve. We believe the lessons learned from our launch were invaluable and have positively impacted our company's growth.