Discover the secret to mastering SEO with niche keywords in two simple steps using the Seodity platform. Learn how to create an effective keyword list, understand the Keyword Difficulty score, and identify profitable keywords. A strategic guide to enhancing website visibility through smart keyword selection in a competitive online space.

Discover Niche Keywords in 2 Simple Steps

If you struggle with finding the best keywords to start writing your articles or landing page, I recommend getting back to figure out your content map instead of that.

How to find perfect keywords using the Keyword Research tool?

The number of daily searches on Google is now almost 10 billion. Statistically speaking, everyone googles something once a day every day.
What does this mean for businesses?
If you can make your website #1 in Google search results, you can reach any type of customer you can possibly imagine.

How to Do Keyword Research for SEO [5 Easy Steps]

Looking to find the best keyword research tools? With all the many options out there, we know it can be a bit daunting. Which SEO keyword tool should you get? Which is the best value for money? Which is the easiest to use? 
If you’re looking for an answer

8 Best Keyword Research Tools in 2021 [Free Apps Included]

Search Engine Optimization (SEO) relies heavily on the use of strategic keywords to enhance visibility on search engines. Niche keywords, referring to specific topics which appeal to a targeted part of the market, present opportunities for attracting focused traffic without the competition. Understanding how to find niche keywords can provide a competitive edge. We will guide you on how to utilize service Seodity to efficiently identify such keywords.

Understanding the Concept of Keyword Niches

SEO practices have changed, leading to the emergence of niche keywords. These specific keywords usually come from a popular main product or service that starts forming subcategories. If a product becomes very popular, it naturally leads to related specific topics. Many websites focusing on the main topic often fail to address these 'niche' areas. This gap, combined with a growing number of searches, sets the stage for the creation of niche keywords.

Niche keywords are a lesser-used but growing resource in SEO. They are not widely tapped into, but more search queries are relating to them. This makes them a potential goldmine for businesses. They're extremely valuable for businesses targeting specific market segments as they reduce competition and increase chances of conversion.

To harness this potential, review and adjust your current SEO blueprint to focus on niche keywords. When new niches arise, it's a signal for businesses to update their keyword strategies to match these changes. Instead of just adding niche keywords, make them benefit your business. Let’s dive into this exploratory journey in two simple steps.

Start by initiating your search efforts centered around the more general, all-encompassing keywords. Now, don't concentrate heavily or specifically on the long-tail keywords.

Suppose you're on the hunt to discover a distinct area of specialization that falls within the parameters of the bakery industry. In such a scenario, launch your exploration by utilizing the keyword "bakery" as your primary point of reference.

Create a concise list of at least 2-3 broad keywords.

Next, find long-tail keywords using those.

Step 2: Utilize the Keyword Difficulty Score and search volume

The second step in identifying niche keywords is effectively using the Keyword Difficulty score provided by the Seodity. This score measures the competition for a particular keyword. The lower the score, the easier it is to rank for that keyword. It is recommended to focus on keywords with a difficulty score of less than 20 initially, especially for emerging websites.

But remember, just because a keyword has a low difficulty score, it doesn't necessarily mean it is the right one to target. One key criterion to add to your keyword assessment is relevance. Is the keyword relevant to your niche market and business offerings?

In Seodity, we have a preset for finding niches. To use it, click "Presets" and select "Niche Finder".

Create a list of keywords for the identified niche. You can achieve this by selecting them and exporting them.

The most profitable keywords are those with a high search volume, proving that many people are searching for them with <a href="https://docs.seodity.com/basics/search-intent" target="_blank">transactional intent</a>.

You can filter these keywords by clicking the "Filters" button, selecting the "Intent" column, and choosing "Transactional". Repeat the step and select "Transactional".

For example, let's try the keyword "bakery gluten free".

As you can see, some keywords have relatively low keyword difficulty but a high competition level. What does this represent?

The Google Ads parameter determines the competition level. High competition signifies that there are numerous paid ads associated with those keywords. This factor can also indicate that these specific keywords are profitable.

What is the best niche item to sell on Amazon or any other marketplace?

You can check such niche by adding to the broadkeyword name of the marketplace, e.g. "lego amazon".

For any business, niche relates deeply to the product or service you intend to market. Having in-depth knowledge about your offerings sets the stage for your success. With modern tools like Seodity, you can analyze broad keywords, find your niche, and optimize your SEO strategy.

However, niche identification is no menial task — it demands comprehensive understanding, constant research, and regular monitoring of your business sector. By using credible sources, staying up-to-date, and presenting your information in layman's terms, you can craft a compelling story that resonates with your audience, thus maximizing your digital reach while honing your unique position in the marketplace.

What tool can be used for niche research?

Most SEO tools feature keyword research, which you can use:

Seodity - This tool is best for SMBs and SEO freelancers. It offers predefined filters for niche research.

Ahrefs - This all-in-one SEO tool is great for agencies, particularly for technical SEO.

Semrush - An excellent option for enterprises, it serves as an all-in-one marketing tool.

It would be best to use Keyword Research to optimize your existing articles because much more important is to give your readers the value of reading those.

But, how to find perfect keywords for your articles that will be easy to find?

A crucial thing that many forget before doing keyword research is to choose localization. Researched keywords should look different due to the country where it is searched because people search differently depending on where they are.

So if you want to optimize your article, look where you have the most significant traffic from or where you want traffic from, which helps your business.

Seodity will help you figure out this using the Organic Traffic module.

But, If you precisely know what country would be perfect.

Use Seodity Keyword Research, and start by choosing the country and language.

After that, enter the keyword or phrase you want to optimize. Seodity has three searching methods; let's start using the keyword suggestion method.

The results you can sort and filter by each column by:

You can export those data. Just click the export button and choose the type of file.

Tip: To check the frequency of keywords used in an article, you can use On-site -&gt; keyword cloud

The number of daily searches on Google is now almost 10 billion. Statistically speaking, everyone googles something once a day every day.

If you can make your website #1 in Google search results, you can reach any type of customer you can possibly imagine.

Of course, as long as you understand what SEO keyword research is and how to do it.

In this keyword research guide for beginners, we’ll answer the following questions:

If you want to jump straight into the action, you can also check out:

If you want to get a better understanding of the topic first, let us start at the very beginning and the definition of SEO keyword research.

What is SEO keyword research and what is its purpose?

Keyword research is the process of finding out which search queries are most popular (and easy to rank for). It also allows you to pick keywords that have the greatest business potential. A thorough keyword analysis helps you attract organic visitors.

SEO keyword research helps you find the most popular topics that people search online.

The most important information you get by doing keyword research include:

You can obtain all this information with <a href="https://seodity.com/blog/best-keyword-research-tools/">popular keyword research tools</a>.

Here is an example of a keyword with a high purchase intent:

About 12,000 people in the US ask how to buy gold on Google every month. The average cost per click is about $11 and it is an extremely difficult keyword, with Keyword Difficulty maxed out (100 on the 0-100 KD scale).

Right now, an article by Forbes Advisor is one of the top ranking pieces that target this keyword. And, as it happens, it also advertises American Hartford Gold.

This means that Forbes is earning money by ranking high and advertising gold investment products. And how to buy gold is only one of the keywords that this particular article ranks for. Other keywords include where do I buy gold or even how to buy gold bars.

As you can see in the screenshot above, gold-related queries are extremely competitive. However, you can find other products or services to sell or advertise.

A search term like how to buy disneyland tickets has a lower search volume of about 1000 searches. But it is much easier! A guide to buying tickets by La Jolla Mom is among the top 10 results and offers discount prices. In fact, La Jolla Mom is an affiliate partner and gets paid for every ticket booked via the website.

You may have already noticed one huge advantage of this type of advertising. It is much easier to sell gold bars or Disneyland tickets to people who are actively searching for information about them.

The purpose of keyword research is to:

Keyword research is only part of a larger process. Generating high-quality content through SEO copywriting techniques is just as important as SEO analysis. But it is critical to start with the right research.

So, how to know what keywords to use for SEO?

Here is our step-by-step guide for beginners (and professionals who want a more organized keyword research formula).

In keyword research, the order in which actions are performed is important. We need to determine our business goals before we select our keywords. And before preparing our content we should know what is the main intent for every article or landing page that we plan to publish.

Choose the right topics or find your competitors

This is actually step zero. It should happen before the main part of your keyword research. You need to know where to start. Once you have some general direction, it's an easy ride.

Go to Keyword Research and choose Keyword suggestions from the dropdown menu. You can enter any word and click Search keywords

You can find out that best jazz albums of all time is a very popular keyword. Its keyword difficulty is also low, which means that winning organic traffic and top position should be fairly easy. Right now, the best ranking article comes from Matt Fripp—a booking agent and manager.

Now, let’s assume that our business is an online bookstore. We want to sell more non-fiction books, novels, and comic books. We are also interested in building brand loyalty and encouraging people to subscribe to our newsletter.

Instead of starting your keyword research with a word or topic you can generate content ideas by naming your competitors.

The second option is easier if you don’t know what to write about but you happen to know who your main competitors are. You can open the <a href="https://seodity.com/content-explorer">Content Explorer</a> tool to get suggestions based on automatic competitors’ keyword analysis.

Generate keyword reports with information about their volume and difficulty

Once you've checked what your competitors' sites are ranking for, you can save your favorite ideas or export reports in CSV format. Many SEO professionals prefer to work with spreadsheets.

Spreadsheets allow you to create custom filters and add additional notes. After downloading a CSV file it is very easy to group keywords into groups and come up with content ideas. Here are some interesting keywords for our bookstore.

Apparently, there are thousands of people who are interested in the Witcher book series but don’t know where to begin.

Hachette Book Group prepared a dedicated landing page that allows you to find out what’s the correct order. And, obviously, you can buy the books too. It is a great example of content marketing based on clever keyword research.

Identify your main keyword and searcher’s intent

The explanation of what is the right order of reading the witcher books seems to be a good content idea. But, at this point, we need to double-check what are some other keywords related to our main topic. After generating a separate keyword research report about the witcher keyword, we find out that they can be grouped into several categories.

Some queries are about the tv show, the video game series, or the characters from the story. Keywords like the witcher book order and witcher books in order are two separate keywords but they have the same searcher’s intent. This means that writing two separate pieces of content about the Witcher books—one targeting book order and another targeting books in order—would cause keyword cannibalization. You should create one page and use different variants as synonyms. On the other hand, the witcher cast and the witcher season 2 cover two very different intents, in spite of being about the same Netflix series.

You should remember that one searcher’s intent can cover several keywords.

Take a look at another SEO keyword research report.

In this example, people want to find out what are the best fantasy books. Notice that they can phrase the search engine query in several different ways. But it is quite clear that the best fantasy books and best fantasy novels are pretty much the same. Novels and books are synonymous in this context, since the majority of fantasy literature are novels. A page by Time magazine about the <a href="https://time.com/collection/100-best-fantasy-books/">100 best fantasy books</a> ranks very high for all of these keywords.

Trying to guess the main intent behind each of the queries that searchers type into Google is a good exercise. The longer you do keyword research, the better you get at making the right predictions and it will become your second nature. However, it is always a good idea to take a quick look at the search engine result pages themselves.

Checking what a given query returns in Google usually gives us additional clues as to what the article should be about. The People also ask section of the search result page can give you many insights on what extra topics may be worth mentioning.

How do you search for keywords on Google? By going deeper and deeper into the rabbit hole. Let’s try it out.

As you can see, there are some relevant questions that you can use in your h2 and h3 headings. If somebody wants to find out the correct order of reading the books, they are probably also interested in the number of books and whether the series is over or ongoing.

If you google how many witcher books are there, a featured snippet pops up—a special type of search result that instantly shows the answer to your question.

Notice that the answer to this question comes from an article What Is The Reading Order of “The Witcher” Books. This suggests that there is no separate piece necessary and the question about the number of books can be covered in the article about the reading order.

Prepare a list of keywords for your copywriter

SEO keyword research and SEO copywriting are two very different activities. Sometimes they may be carried out by the same person but it is also possible to divide the tasks between SEO research experts and content creators/copywriters.

Here is an expert keyword research that could be used to create a high-ranking piece about the order of the Witcher books.

This set of keywords should be more than enough to start working on your own take on this article. The piece should be about 1500-2000 words long. Just remember to add CTA buttons that allow visitors to buy the books.

How to research keywords for SEO—key takeaway

Keyword research is a powerful online marketing technique. It can give you a competitive edge and increase organic sales by attracting the right visitors.

You can use quick keyword research tricks or advanced techniques to:

If you want to start right away, try one of the most powerful SEO keyword research platforms now.

Looking to find the best keyword research tools? With all the many options out there, we know it can be a bit daunting. Which SEO keyword tool should you get? Which is the best value for money? Which is the easiest to use? 

If you’re looking for an answer to all the questions above, you’ve come to the right place. 

In this article, we want to help you establish an online presence. That’s why we've compiled a list of some of the very best keyword research tools. We want you to start attracting a steady stream of traffic to your site. But first, what exactly is an SEO keyword tool? And what makes an impressive one? 

Keep reading to find out all this, and more.

An SEO keyword tool can do many things. It can make finding blog topics easier, or give you all the data available to plan a powerful SEO strategy. With this information available in the palm of your hand, you can become unstoppable in growing your traffic.

You can explore words, topics, or website addresses to reverse-engineer some of the most-visited pages on the internet.

Here is our list of the best SEO keyword research tools:

Let’s go through their features and pricing plans one by one. You’ll also find some tips on using specific features for generating new keyword ideas. &nbsp;

1. <a href="https://seodity.com/">Seodity</a>

Seodity is a great SEO keyword tool. It provides keyword suggestions, position tracking, competitor content analysis, and much more. The platform also offers many technical SEO features and on-site audits.

You can use this app to check keywords manually by URLs or topics—which is OK. However, you can also generate article ideas right away by typing in a list of your competitors!

Seodity makes generating your first keyword research reports really easy. They guide you through the entire process of starting your project from start to finish. Let’s take a closer look:

Your first step will be to add your website URL link. 

Upon clicking ‘’next step’’, you’ll have an opportunity to type in keywords you hope to rank for. This step is optional! But it will help you monitor the most important keywords from the very beginning. If you need some inspiration, you can pick keywords from the automatic suggestions.

Once you hit ‘’start analysis’’, you will be directed to your main dashboard. This will give you a complete overview of everything you need to know. Here, you'll find charts with:

But let’s move on to the our main course—the keyword research option. 

If we type in our topic, for example fishing, we get a list of best keyword ideas and existing websites that rank for them.

And finally, one of the features that make this the best keyword research tool out there—a competitor tracker.

There is no need to reinvent the wheel. Just generate keyword reports based on other websites. You can use this information to get ahead of them in no time.

To break it down, Seodity’s top features include:

Seodity is also a good option for beginners. The onboarding is informative and the tour walks you through the main features. And, if there's still something you don't understand, their customer support are always happy to help! Just write a message through the live chat.

<a href="https://seodity.com/pricing">Click here to see what's included in the packages, and start your free trial! </a>

2. <a href="http://www.semrush.com">SEMrush</a>

One of the most expensive out there, but also one of the most powerful keyword research tools. If you're starting out, this keyword searching tool is definitely not for you. But, if you're looking for something advanced, Semrush is excellent. 

Semrush shares a ton of keyword data. It makes it pretty easy to dig into the details if you know what you're looking for! From standard traffic to content-driven keyword research, this SEO keyword tool can certainly impact your ranking.

Let’s take a closer look at the Semrush keyword research software—the Keyword Magic Tool.

Inside this SEO keywords research tool, you’ll find:

Semrush has also integrated an SEO content template tool into its system. This allows you to optimize content as you write. It grades in real-time for readability, tone of voice, originality, and of course, SEO.

<a href="https://www.semrush.com/prices/">Click here for a complete list and description of Semrush pricing and packages. </a>

3. <a href="https://soovle.com/">Soovle</a>: Keyword Research Tool (free)

From super expensive to free, we have Soovle—a completely free keyword research tool. 

This free SEO keyword research tool boasts a customizable engine. It suggests keywords from all the prominent providers in one place! Search engines like Google, Amazon, Bing, Youtube, and Yahoo are part of Soovle. It's fantastic when it comes to finding content creation inspiration.

With this free tool for keyword research, you can find unique untapped keywords. Also, you can use Soovle's notable drag and drop feature to save your favorite keyword ideas. Or, download your favorites to a CSV file and keep them close to your heart.

Now, we know that Soovle may not necessarily boast a fancy interface or a world of options. But, it really is one of the best free keyword research tools out there.

The several ways to play with Soovle:

You won’t find search volumes and you cannot scrape keywords by entering a domain name. Without estimating the traffic potential of a keyword, it is hard to use it for professional SEO. 

4. <a href="https://app.neilpatel.com/en/">Ubersuggest</a>

Ready for more free keyword search tools? Of course you are! Seriously, who doesn't love free stuff? Especially when it's from the SEO guru, Neil Patel.

Ubersuggest is more advanced than Soovle, but there is also one big catch—you are limited to 3 searches per day.

Ubersuggest is a tool that people love everywhere, and for good reason. Although many of its features are free to use, you can get a paid subscription to level up your SEO strategy. 

It offers search volume data, how your competitors are ranking, &nbsp;and keyword suggestions. Also, it provides you with an idea of how complex your keyword will be to rank, and so much more.

Ubersuggest also gives you a table of the top 100 Google results for a specific keyword. In this table, you'll find backlinks, a domain score, estimated visits, and a total number of social shares.

Under ''Content Ideas,'' you'll find content related to your keyword. You can see the estimated monthly visits and number of shares on Facebook or Pinterest.

Pretty cool, right? Let's check out the pricing. 

<a href="https://app.neilpatel.com/en/pricing">For more details on Ubersuggest pricing, click here! </a>

5. <a href="https://ahrefs.com/">Ahrefs</a>

At number five, we have Ahrefs. This is one of the best keyword research tools, and is very similar to SEMrush in its features. But, it is even more expensive. With Ahrefs SEO keyword tool, you're able to come up with ideas by simply typing your keyword into the search box. Ahrefs will generate a bunch of ideas, not unlike other keyword research tools. 

However, there’s one thing about Ahrefs that really stands out. It's the question vs regular keywords. This useful feature helps you find matching terms. They can be questions that people would search for on Google. Or, you can generate regular keywords.

Keywords phrased as questions

In both examples, the keyword generated results come with:

Like many best keyword tools, Ahrefs also allows you to see keywords that your competitors rank for. By using their keyword analysis, you're able to match and target the exact keywords. 

It's clear that SEMrush and Ahrefs offer many other helpful tools. For instance, like finding broken link reports, and PPC keywords for Adwords. But nobody does it better than Seodity.

<a href="https://ahrefs.com/pricing">For more information on Ahrefs pricing, click here! </a>

6. <a href="http://ads.google.com/aw/keywordplanner">Google Keyword Research Tool (free)</a>

Google keyword research tool (Google Keyword Planner) is great! If you are looking for the very best free keyword search tools, make sure to add it to your toolbox. Although it was originally built for advertisers who run ads on Google, it’s also a useful tool for building organic SEO. 

To gain access, you’ll need to sign up for a Google Ads account. While it is completely free, you will need to enter your payment details. However, you won’t be charged for anything as you don’t have to run any active campaigns. 

Once you’re in, follow the very simple steps outlined below: