Search Engine Optimization (SEO) relies heavily on the use of strategic keywords to enhance visibility on search engines. Niche keywords, referring to specific topics which appeal to a targeted part of the market, present opportunities for attracting focused traffic without the competition. Understanding how to find niche keywords can provide a competitive edge. We will guide you on how to utilize service Seodity to efficiently identify such keywords.
SEO practices have changed, leading to the emergence of niche keywords. These specific keywords usually come from a popular main product or service that starts forming subcategories. If a product becomes very popular, it naturally leads to related specific topics. Many websites focusing on the main topic often fail to address these 'niche' areas. This gap, combined with a growing number of searches, sets the stage for the creation of niche keywords.
Niche keywords are a lesser-used but growing resource in SEO. They are not widely tapped into, but more search queries are relating to them. This makes them a potential goldmine for businesses. They're extremely valuable for businesses targeting specific market segments as they reduce competition and increase chances of conversion.
To harness this potential, review and adjust your current SEO blueprint to focus on niche keywords. When new niches arise, it's a signal for businesses to update their keyword strategies to match these changes. Instead of just adding niche keywords, make them benefit your business. Let’s dive into this exploratory journey in two simple steps.
Start by initiating your search efforts centered around the more general, all-encompassing keywords. Now, don't concentrate heavily or specifically on the long-tail keywords.
Suppose you're on the hunt to discover a distinct area of specialization that falls within the parameters of the bakery industry. In such a scenario, launch your exploration by utilizing the keyword "bakery" as your primary point of reference.
Create a concise list of at least 2-3 broad keywords.
Next, find long-tail keywords using those.
The second step in identifying niche keywords is effectively using the Keyword Difficulty score provided by the Seodity. This score measures the competition for a particular keyword. The lower the score, the easier it is to rank for that keyword. It is recommended to focus on keywords with a difficulty score of less than 20 initially, especially for emerging websites.
But remember, just because a keyword has a low difficulty score, it doesn't necessarily mean it is the right one to target. One key criterion to add to your keyword assessment is relevance. Is the keyword relevant to your niche market and business offerings?
In Seodity, we have a preset for finding niches. To use it, click "Presets" and select "Niche Finder".
Create a list of keywords for the identified niche. You can achieve this by selecting them and exporting them.
The most profitable keywords are those with a high search volume, proving that many people are searching for them with transactional intent.
You can filter these keywords by clicking the "Filters" button, selecting the "Intent" column, and choosing "Transactional". Repeat the step and select "Transactional".
For example, let's try the keyword "bakery gluten free".
As you can see, some keywords have relatively low keyword difficulty but a high competition level. What does this represent?
The Google Ads parameter determines the competition level. High competition signifies that there are numerous paid ads associated with those keywords. This factor can also indicate that these specific keywords are profitable.
You can check such niche by adding to the broadkeyword name of the marketplace, e.g. "lego amazon".
And set the "niche finder" filter.
For any business, niche relates deeply to the product or service you intend to market. Having in-depth knowledge about your offerings sets the stage for your success. With modern tools like Seodity, you can analyze broad keywords, find your niche, and optimize your SEO strategy.
However, niche identification is no menial task — it demands comprehensive understanding, constant research, and regular monitoring of your business sector. By using credible sources, staying up-to-date, and presenting your information in layman's terms, you can craft a compelling story that resonates with your audience, thus maximizing your digital reach while honing your unique position in the marketplace.
Most SEO tools feature keyword research, which you can use:
Seodity - This tool is best for SMBs and SEO freelancers. It offers predefined filters for niche research.
Ahrefs - This all-in-one SEO tool is great for agencies, particularly for technical SEO.
Semrush - An excellent option for enterprises, it serves as an all-in-one marketing tool.
Marcin is co-founder of Seodity