If you struggle with finding the best keywords to start writing your articles or landing page, I recommend getting back to figure out your content map instead of that.

How to find perfect keywords using the Keyword Research tool?

Discover the secret to mastering SEO with niche keywords in two simple steps using the Seodity platform. Learn how to create an effective keyword list, understand the Keyword Difficulty score, and identify profitable keywords. A strategic guide to enhancing website visibility through smart keyword selection in a competitive online space.

Discover Niche Keywords in 2 Simple Steps

The number of daily searches on Google is now almost 10 billion. Statistically speaking, everyone googles something once a day every day.
What does this mean for businesses?
If you can make your website #1 in Google search results, you can reach any type of customer you can possibly imagine.

How to Do Keyword Research for SEO [5 Easy Steps]

Looking to find the best keyword research tools? With all the many options out there, we know it can be a bit daunting. Which SEO keyword tool should you get? Which is the best value for money? Which is the easiest to use? 
If you’re looking for an answer

8 Best Keyword Research Tools in 2021 [Free Apps Included]

It would be best to use Keyword Research to optimize your existing articles because much more important is to give your readers the value of reading those.

But, how to find perfect keywords for your articles that will be easy to find?

A crucial thing that many forget before doing keyword research is to choose localization. Researched keywords should look different due to the country where it is searched because people search differently depending on where they are.

So if you want to optimize your article, look where you have the most significant traffic from or where you want traffic from, which helps your business.

Seodity will help you figure out this using the Organic Traffic module.

But, If you precisely know what country would be perfect.

Use Seodity Keyword Research, and start by choosing the country and language.

After that, enter the keyword or phrase you want to optimize. Seodity has three searching methods; let's start using the keyword suggestion method.

The results you can sort and filter by each column by:

You can export those data. Just click the export button and choose the type of file.

Tip: To check the frequency of keywords used in an article, you can use On-site -&gt; keyword cloud

The Emergence of Niche Keywords and Their SEO Impact

To do well in SEO, it's important to use keywords smartly to show up on search engines. Focusing on niche keywords is a good strategy because they are about specific topics that interest a particular group of people. Using these keywords can bring more targeted visitors to your website and help you avoid competing with too many other sites.

Understanding the origins and impacts of niche keywords could very well be the competitive edge needed to ascend in search rankings. When a main product or service blossoms in popularity, it naturally births an array of related, specific topics—these burgeoning topics are the cradle of niche keywords. Frequently overlooked by websites that focus on the primary topic, these niche areas are ripe with opportunity, offering a growing number of searches and minimal competition.

Using niche keywords is like finding hidden gold. They are a growing SEO resource ready for smart people to use. Their value comes from aiming at specific parts of the market, cutting down competition, and increasing the chances of making sales.

But a word of caution—navigating the intricate world of niche keywords is not a venture to be taken lightly. This requires a shrewd overhaul of your current SEO blueprint, abiding by the shifts in the marketplace. As new niches surface, the savvy business aligns its keyword strategies accordingly, ensuring each chosen term complements the business and propels it forward. Join us as we unravel the intricacy of niche keywords and their ever-growing SEO impact.

Discover Niche Keywords in 2 Simple Steps with Seodity

SEO is like exploring a huge sea, with niche keywords being your guides to untapped areas full of opportunities. We'll show you how to find these keywords in two simple steps using Seodity. Seodity makes it easy to find specific keywords, turning a difficult task into something you can do. It's perfect for SEO experts or business owners wanting to improve online. We'll give tips for finding valuable, uncompetitive keywords for your specific market. Let's start this journey and use niche keywords to boost your SEO.

Finding general keywords related to your business or topic. These broad keywords help direct your search to areas with opportunities. From there, you'll identify more specific keywords that target a smaller, more specific audience.

Start by creating a short list of general keywords related to your business. Think of words that cover a broad range but are still relevant to your industry, like "bakery," "fitness," or "tech gadgets." These keywords give a broad overview and should represent your area's wide range of topics. 

Identify your main keywords. They will guide you to more detailed keywords related to your specific topic. By focusing on these main terms, you can find the exact phrases that will attract the right visitors to your website. Doing this step prepares you for a successful keyword strategy that ideally fits your SEO needs. 

Step 2: Utilize Keyword Difficulty and Relevance

Now that you have your basic keywords, focus on the next step: finding your specific niche keywords by looking at how hard they are to rank for and how relevant they are. The hardness to rank, shown as a number, tells you how competitive a keyword is. Usually, it's best to go after less competitive keywords, especially if your website is new or if you want to get noticed online quickly. Tools like Seodity make it easier by giving you scores to help you find keywords you can realistically aim to rank for.

Choosing keywords isn't just about finding easy ones; they also need to match what you offer and interest your audience. They should connect your business's strengths with what your customers want and need. 

Seodity helps you find easy-to-rank keywords related to your business, which can attract and convert customers. Using this method, you can build a solid base for improving your online presence and connecting with your audience.

In Seodity, we have a preset for finding niches. To use it, click "Presets" and select "Niche Finder".

Create a list of keywords for the identified niche. You can achieve this by selecting them and exporting them.

Target profitable niche keywords like searching for gems in the sand — it needs smart tactics and a good instinct. Go for keywords a lot of people search for, ones that show they want to buy or do something, like "buy," "download," or "order."

To unearth these profitable niche keywords, examine the broad keywords that align closely with your offerings. Using Seodity, you can further refine your search by utilizing the "filters" option. Focus on those keywords that reflect a high search volume, indicating their popularity among users, while monitoring the competition level and intent alignment using Seodity's specialized niche finder preset.

As a case in point, if your business specializes in health-conscious baked goods, a keyword like "gluten-free bakery" may have a lower difficulty score and high search volume, signifying its lucrative nature for your SEO campaign. 

Employ Seodity's niche finder feature to parse through the data and pinpoint those niche keywords that have a tangible search presence and a propensity to lead to conversions, increasing the likelihood of transforming searchers into customers. In doing so, your business can position itself to capture the attention of a dedicated and conversion-ready audience, marking a significant step in the continuous evolution of your SEO strategy.

As you can see, some keywords have relatively low keyword difficulty but a high competition level. What does this represent?

The Google Ads parameter determines the competition level. High competition signifies that there are numerous paid ads associated with those keywords. This factor can also indicate that these specific keywords are profitable.

What is the best niche item to sell on Amazon or any other marketplace?

You can check such niche by adding to the broadkeyword name of the marketplace, e.g. "lego amazon".

Filtering Keywords by Intent for Maximum Conversion

After mastering the identification of long-tail, niche keywords with low difficulty scores, a crucial next step is to filter them by their searcher's intent. This advanced tactic refines your keyword strategy to attract visitors and drive actions that align with your business objectives. Intent categorization separates the tire-kickers from potential buyers, allowing you to tailor your content to the audience's position in the buyer's journey.

Within Seodity, this process is streamlined by using the intent filter feature, a powerful facet of the tool that classifies search terms into informational, navigational, and transactional categories. By focusing on transactional keywords, which indicate a user's readiness to make a purchase or engage in a business transaction, you can hone in on a segment of searchers closer to the bottom of the sales funnel.

A practical approach is to use the 'filters' function in Seodity to segregate keywords by their intent. After deploying relevant broad keywords, apply the intent filter to surface terms with a 'transactional' classification. These keywords signify a higher likelihood of conversion, as they are used by individuals in search of specific products or services to meet an immediate need.

Selecting keywords based on intent maximizes your content's efficacy, ensuring that your site's visitors are not just passing through, but are there with a purpose — to take action. By aligning your content to match these transaction-driven searches, you optimize your web pages not just for traffic, but for conversion — the true endgame of any successful SEO strategy.

For any business, niche relates deeply to the product or service you intend to market. Having in-depth knowledge about your offerings sets the stage for your success. With modern tools like Seodity, you can analyze broad keywords, find your niche, and optimize your SEO strategy.

However, niche identification is no menial task — it demands comprehensive understanding, constant research, and regular monitoring of your business sector. By using credible sources, staying up-to-date, and presenting your information in layman's terms, you can craft a compelling story that resonates with your audience, thus maximizing your digital reach while honing your unique position in the marketplace.

Using Modern SEO Tools for Niche Identification

The tools at the disposal of today's SEO professionals are not only sophisticated but also quintessential for identifying and capitalizing on niche keywords. These modern marvels of technology provide an arsenal of features designed to fine-tune your SEO strategy to near perfection. The role they play in uncovering niche keywords—a process once considered profoundly challenging—is nothing short of revolutionary. Among these tools, Seodity emerges as a significant ally, with its tailored capabilities to uncover niche keywords that could transform the SEO campaign of any business.

Seodity, for instance, simplifies the arduous task of keyword identification by organizing vast amounts of data into actionable insights. Its niche finder preset—a tool specifically designed for niche keyword discovery—is a testament to its utility. By enabling SEO professionals to identify areas of low competition and high relevance to their content strategy, Seodity ensures a targeted approach to market penetration. What sets it apart is the accuracy with which it can find and categorize the potential of each keyword, making it an indispensable tool in the SEO practitioner's toolkit.

The use of such tools is not just a matter of ease; it's a strategic imperative. As the digital marketplace becomes increasingly saturated, the ability to quickly and effectively identify untapped niche markets is essential. With Seodity and similar platforms, you can scan the horizon of your industry's keyword landscape, uncovering opportunities that others may have missed. By incorporating these tools into your regular SEO workflow, you ensure that your SEO strategy is as dynamic and adaptive as the digital market itself, allowing you to stay one step ahead in the race for online dominance.

Most SEO tools feature keyword research, which you can use:

Seodity - This tool is best for SMBs and SEO freelancers. It offers predefined filters for niche research.

Ahrefs - This all-in-one SEO tool is great for agencies, particularly for technical SEO.

Semrush - An excellent option for enterprises, it serves as an all-in-one marketing tool.

The number of daily searches on Google is now almost 10 billion. Statistically speaking, everyone googles something once a day every day.

If you can make your website #1 in Google search results, you can reach any type of customer you can possibly imagine.

Of course, as long as you understand what SEO keyword research is and how to do it.

In this keyword research guide for beginners, we’ll answer the following questions:

If you want to jump straight into the action, you can also check out:

If you want to get a better understanding of the topic first, let us start at the very beginning and the definition of SEO keyword research.

What is SEO keyword research and what is its purpose?

Keyword research is the process of finding out which search queries are most popular (and easy to rank for). It also allows you to pick keywords that have the greatest business potential. A thorough keyword analysis helps you attract organic visitors.

SEO keyword research helps you find the most popular topics that people search online.

The most important information you get by doing keyword research include:

You can obtain all this information with <a href="https://seodity.com/blog/best-keyword-research-tools/">popular keyword research tools</a>.

Here is an example of a keyword with a high purchase intent:

About 12,000 people in the US ask how to buy gold on Google every month. The average cost per click is about $11 and it is an extremely difficult keyword, with Keyword Difficulty maxed out (100 on the 0-100 KD scale).

Right now, an article by Forbes Advisor is one of the top ranking pieces that target this keyword. And, as it happens, it also advertises American Hartford Gold.

This means that Forbes is earning money by ranking high and advertising gold investment products. And how to buy gold is only one of the keywords that this particular article ranks for. Other keywords include where do I buy gold or even how to buy gold bars.

As you can see in the screenshot above, gold-related queries are extremely competitive. However, you can find other products or services to sell or advertise.

A search term like how to buy disneyland tickets has a lower search volume of about 1000 searches. But it is much easier! A guide to buying tickets by La Jolla Mom is among the top 10 results and offers discount prices. In fact, La Jolla Mom is an affiliate partner and gets paid for every ticket booked via the website.

You may have already noticed one huge advantage of this type of advertising. It is much easier to sell gold bars or Disneyland tickets to people who are actively searching for information about them.

The purpose of keyword research is to:

Keyword research is only part of a larger process. Generating high-quality content through SEO copywriting techniques is just as important as SEO analysis. But it is critical to start with the right research.

So, how to know what keywords to use for SEO?

Here is our step-by-step guide for beginners (and professionals who want a more organized keyword research formula).

In keyword research, the order in which actions are performed is important. We need to determine our business goals before we select our keywords. And before preparing our content we should know what is the main intent for every article or landing page that we plan to publish.

Choose the right topics or find your competitors

This is actually step zero. It should happen before the main part of your keyword research. You need to know where to start. Once you have some general direction, it's an easy ride.

Go to Keyword Research and choose Keyword suggestions from the dropdown menu. You can enter any word and click Search keywords

You can find out that best jazz albums of all time is a very popular keyword. Its keyword difficulty is also low, which means that winning organic traffic and top position should be fairly easy. Right now, the best ranking article comes from Matt Fripp—a booking agent and manager.

Now, let’s assume that our business is an online bookstore. We want to sell more non-fiction books, novels, and comic books. We are also interested in building brand loyalty and encouraging people to subscribe to our newsletter.

Instead of starting your keyword research with a word or topic you can generate content ideas by naming your competitors.

The second option is easier if you don’t know what to write about but you happen to know who your main competitors are. You can open the <a href="https://seodity.com/content-explorer">Content Explorer</a> tool to get suggestions based on automatic competitors’ keyword analysis.

Generate keyword reports with information about their volume and difficulty

Once you've checked what your competitors' sites are ranking for, you can save your favorite ideas or export reports in CSV format. Many SEO professionals prefer to work with spreadsheets.

Spreadsheets allow you to create custom filters and add additional notes. After downloading a CSV file it is very easy to group keywords into groups and come up with content ideas. Here are some interesting keywords for our bookstore.

Apparently, there are thousands of people who are interested in the Witcher book series but don’t know where to begin.

Hachette Book Group prepared a dedicated landing page that allows you to find out what’s the correct order. And, obviously, you can buy the books too. It is a great example of content marketing based on clever keyword research.

Identify your main keyword and searcher’s intent

The explanation of what is the right order of reading the witcher books seems to be a good content idea. But, at this point, we need to double-check what are some other keywords related to our main topic. After generating a separate keyword research report about the witcher keyword, we find out that they can be grouped into several categories.

Some queries are about the tv show, the video game series, or the characters from the story. Keywords like the witcher book order and witcher books in order are two separate keywords but they have the same searcher’s intent. This means that writing two separate pieces of content about the Witcher books—one targeting book order and another targeting books in order—would cause keyword cannibalization. You should create one page and use different variants as synonyms. On the other hand, the witcher cast and the witcher season 2 cover two very different intents, in spite of being about the same Netflix series.

You should remember that one searcher’s intent can cover several keywords.

Take a look at another SEO keyword research report.

In this example, people want to find out what are the best fantasy books. Notice that they can phrase the search engine query in several different ways. But it is quite clear that the best fantasy books and best fantasy novels are pretty much the same. Novels and books are synonymous in this context, since the majority of fantasy literature are novels. A page by Time magazine about the <a href="https://time.com/collection/100-best-fantasy-books/">100 best fantasy books</a> ranks very high for all of these keywords.

Trying to guess the main intent behind each of the queries that searchers type into Google is a good exercise. The longer you do keyword research, the better you get at making the right predictions and it will become your second nature. However, it is always a good idea to take a quick look at the search engine result pages themselves.

Checking what a given query returns in Google usually gives us additional clues as to what the article should be about. The People also ask section of the search result page can give you many insights on what extra topics may be worth mentioning.

How do you search for keywords on Google? By going deeper and deeper into the rabbit hole. Let’s try it out.

As you can see, there are some relevant questions that you can use in your h2 and h3 headings. If somebody wants to find out the correct order of reading the books, they are probably also interested in the number of books and whether the series is over or ongoing.

If you google how many witcher books are there, a featured snippet pops up—a special type of search result that instantly shows the answer to your question.

Notice that the answer to this question comes from an article What Is The Reading Order of “The Witcher” Books. This suggests that there is no separate piece necessary and the question about the number of books can be covered in the article about the reading order.

Prepare a list of keywords for your copywriter

SEO keyword research and SEO copywriting are two very different activities. Sometimes they may be carried out by the same person but it is also possible to divide the tasks between SEO research experts and content creators/copywriters.

Here is an expert keyword research that could be used to create a high-ranking piece about the order of the Witcher books.

This set of keywords should be more than enough to start working on your own take on this article. The piece should be about 1500-2000 words long. Just remember to add CTA buttons that allow visitors to buy the books.

How to research keywords for SEO—key takeaway

Keyword research is a powerful online marketing technique. It can give you a competitive edge and increase organic sales by attracting the right visitors.

You can use quick keyword research tricks or advanced techniques to:

If you want to start right away, try one of the most powerful SEO keyword research platforms now.

Looking to find the best keyword research tools? With all the many options out there, we know it can be a bit daunting. Which SEO keyword tool should you get? Which is the best value for money? Which is the easiest to use? 

If you’re looking for an answer to all the questions above, you’ve come to the right place. 

In this article, we want to help you establish an online presence. That’s why we've compiled a list of some of the very best keyword research tools. We want you to start attracting a steady stream of traffic to your site. But first, what exactly is an SEO keyword tool? And what makes an impressive one? 

Keep reading to find out all this, and more.

An SEO keyword tool can do many things. It can make finding blog topics easier, or give you all the data available to plan a powerful SEO strategy. With this information available in the palm of your hand, you can become unstoppable in growing your traffic.

You can explore words, topics, or website addresses to reverse-engineer some of the most-visited pages on the internet.

Here is our list of the best SEO keyword research tools:

Let’s go through their features and pricing plans one by one. You’ll also find some tips on using specific features for generating new keyword ideas. &nbsp;

1. <a href="https://seodity.com/">Seodity</a>

Seodity is a great SEO keyword tool. It provides keyword suggestions, position tracking, competitor content analysis, and much more. The platform also offers many technical SEO features and on-site audits.

You can use this app to check keywords manually by URLs or topics—which is OK. However, you can also generate article ideas right away by typing in a list of your competitors!

Seodity makes generating your first keyword research reports really easy. They guide you through the entire process of starting your project from start to finish. Let’s take a closer look:

Your first step will be to add your website URL link. 

Upon clicking ‘’next step’’, you’ll have an opportunity to type in keywords you hope to rank for. This step is optional! But it will help you monitor the most important keywords from the very beginning. If you need some inspiration, you can pick keywords from the automatic suggestions.

Once you hit ‘’start analysis’’, you will be directed to your main dashboard. This will give you a complete overview of everything you need to know. Here, you'll find charts with:

But let’s move on to the our main course—the keyword research option. 

If we type in our topic, for example fishing, we get a list of best keyword ideas and existing websites that rank for them.

And finally, one of the features that make this the best keyword research tool out there—a competitor tracker.

There is no need to reinvent the wheel. Just generate keyword reports based on other websites. You can use this information to get ahead of them in no time.

To break it down, Seodity’s top features include:

Seodity is also a good option for beginners. The onboarding is informative and the tour walks you through the main features. And, if there's still something you don't understand, their customer support are always happy to help! Just write a message through the live chat.

<a href="https://seodity.com/pricing">Click here to see what's included in the packages, and start your free trial! </a>

2. <a href="http://www.semrush.com">SEMrush</a>

One of the most expensive out there, but also one of the most powerful keyword research tools. If you're starting out, this keyword searching tool is definitely not for you. But, if you're looking for something advanced, Semrush is excellent. 

Semrush shares a ton of keyword data. It makes it pretty easy to dig into the details if you know what you're looking for! From standard traffic to content-driven keyword research, this SEO keyword tool can certainly impact your ranking.

Let’s take a closer look at the Semrush keyword research software—the Keyword Magic Tool.

Inside this SEO keywords research tool, you’ll find:

Semrush has also integrated an SEO content template tool into its system. This allows you to optimize content as you write. It grades in real-time for readability, tone of voice, originality, and of course, SEO.

<a href="https://www.semrush.com/prices/">Click here for a complete list and description of Semrush pricing and packages. </a>

3. <a href="https://soovle.com/">Soovle</a>: Keyword Research Tool (free)

From super expensive to free, we have Soovle—a completely free keyword research tool. 

This free SEO keyword research tool boasts a customizable engine. It suggests keywords from all the prominent providers in one place! Search engines like Google, Amazon, Bing, Youtube, and Yahoo are part of Soovle. It's fantastic when it comes to finding content creation inspiration.

With this free tool for keyword research, you can find unique untapped keywords. Also, you can use Soovle's notable drag and drop feature to save your favorite keyword ideas. Or, download your favorites to a CSV file and keep them close to your heart.

Now, we know that Soovle may not necessarily boast a fancy interface or a world of options. But, it really is one of the best free keyword research tools out there.

The several ways to play with Soovle:

You won’t find search volumes and you cannot scrape keywords by entering a domain name. Without estimating the traffic potential of a keyword, it is hard to use it for professional SEO. 

4. <a href="https://app.neilpatel.com/en/">Ubersuggest</a>

Ready for more free keyword search tools? Of course you are! Seriously, who doesn't love free stuff? Especially when it's from the SEO guru, Neil Patel.

Ubersuggest is more advanced than Soovle, but there is also one big catch—you are limited to 3 searches per day.

Ubersuggest is a tool that people love everywhere, and for good reason. Although many of its features are free to use, you can get a paid subscription to level up your SEO strategy. 

It offers search volume data, how your competitors are ranking, &nbsp;and keyword suggestions. Also, it provides you with an idea of how complex your keyword will be to rank, and so much more.

Ubersuggest also gives you a table of the top 100 Google results for a specific keyword. In this table, you'll find backlinks, a domain score, estimated visits, and a total number of social shares.

Under ''Content Ideas,'' you'll find content related to your keyword. You can see the estimated monthly visits and number of shares on Facebook or Pinterest.

Pretty cool, right? Let's check out the pricing. 

<a href="https://app.neilpatel.com/en/pricing">For more details on Ubersuggest pricing, click here! </a>

5. <a href="https://ahrefs.com/">Ahrefs</a>

At number five, we have Ahrefs. This is one of the best keyword research tools, and is very similar to SEMrush in its features. But, it is even more expensive. With Ahrefs SEO keyword tool, you're able to come up with ideas by simply typing your keyword into the search box. Ahrefs will generate a bunch of ideas, not unlike other keyword research tools. 

However, there’s one thing about Ahrefs that really stands out. It's the question vs regular keywords. This useful feature helps you find matching terms. They can be questions that people would search for on Google. Or, you can generate regular keywords.

Keywords phrased as questions

In both examples, the keyword generated results come with:

Like many best keyword tools, Ahrefs also allows you to see keywords that your competitors rank for. By using their keyword analysis, you're able to match and target the exact keywords. 

It's clear that SEMrush and Ahrefs offer many other helpful tools. For instance, like finding broken link reports, and PPC keywords for Adwords. But nobody does it better than Seodity.

<a href="https://ahrefs.com/pricing">For more information on Ahrefs pricing, click here! </a>

6. <a href="http://ads.google.com/aw/keywordplanner">Google Keyword Research Tool (free)</a>

Google keyword research tool (Google Keyword Planner) is great! If you are looking for the very best free keyword search tools, make sure to add it to your toolbox. Although it was originally built for advertisers who run ads on Google, it’s also a useful tool for building organic SEO. 

To gain access, you’ll need to sign up for a Google Ads account. While it is completely free, you will need to enter your payment details. However, you won’t be charged for anything as you don’t have to run any active campaigns. 

Once you’re in, follow the very simple steps outlined below:

How to find perfect keywords using the Keyword Research tool?

But, how to find perfect keywords for your articles that will be easy to find?

Choose country and language.

Export filtered data

Discover Niche Keywords in 2 Simple Steps

How to Do Keyword Research for SEO [5 Easy Steps]

8 Best Keyword Research Tools in 2021 [Free Apps Included]