Kazimierz is a tech journalist and content marketing professional

Kazimierz Rajnerowicz

We live in a world where all human knowledge is available at our fingertips. If you want to find out what "right-clicker mentality" means or who Aristotle was you simply…
Google it.
Wait, what? Let’s rewind the tape.
I was going to say that you “type your query into

6 Best Google Alternatives & Unbiased Search Engines

Your website does not want to rank. And even when people visit it, the bounce rate turns out to be very high. You suspect that this could be because your website is simply too slow in the eyes of Google and your users.
So, you are asking yourself: How can

7 Ways to Improve Google PageSpeed Insights Score

The number of daily searches on Google is now almost 10 billion. Statistically speaking, everyone googles something once a day every day.
What does this mean for businesses?
If you can make your website #1 in Google search results, you can reach any type of customer you can possibly imagine.

How to Do Keyword Research for SEO [5 Easy Steps]

SEO seems like a fairly straightforward job, right?
You set up a website that is fast and mobile-friendly. Then, you create high-quality content to attract visitors. Finally, you collect backlinks to get more link juice and boost your positions.
Of course, the devil is in the details.
The longer you

19 SEO Tips I Wish I’d Known When I Was a Beginner

Have you ever heard of Diaclone? The Japanese toys from the early 1980s?
Probably not.
But the idea was revolutionary! They were toy robots that can turn into vehicles. Or vehicles that can turn into robots. Depending on your point of view.
It does sound familiar now, right? Duh! Transformers!

What Is Content Marketing In Simple Words? [Examples & Tips]

We live in a world where all human knowledge is available at our fingertips. If you want to find out what "right-clicker mentality" means or who Aristotle was you simply…

I was going to say that you “type your query into a search engine of your choice.” But googling something feels so natural and convenient, doesn’t it? It became synonymous with searching for information online. But is Google an unbiased search engine? Or the best search engine for doing academic research?

We surveyed almost 600 technology enthusiasts to find out:

Here is the list of good alternatives to Google for the impatient:

But the question of Google’s neutrality in itself deserves a deeper investigation.

You can xerox a document with a photocopier manufactured by a company other than Xerox, right? Let’s assume that you can also google something with search engines other than Google. 

Before we explore the best alternatives to Google, let’s find out what the fuss is all about.

We asked respondents to evaluate their level of satisfaction with the majority of search results offered by Google.

It turned out that Generation Z respondents are very happy with the results they get. Almost 95% of Zoomers think that “Google provides accurate and useful content—exactly what people may expect to get when they type in a specific search phrase.”

On the other end of the spectrum are respondents who identify themselves and their political views as “conservative.” Almost one in four of the self-proclaimed conservatives didn’t think that the top positions of Google result pages were accurate.

The majority of respondents do believe that Google is politically neutral. Offering results that are politically biased was one of the least common arguments for using an alternative search engine.

However, respondents who label themselves as conservative chose “political bias” as one of the main reasons for using a Google alternative. If we were to compare it with the rest of our sample group, conservatives mentioned “Google not being politically neutral” as the primary reason 15 times more often.

Is there a grain of truth in this? Does Google have a political agenda and ranks some content higher than others?

Let’s try to illustrate it with a quick experiment. We’ll compare some results from Google and a “non-liberal search engine.”

If we google “Andy Ngo,” the first result after his Wikipedia profile is an article by Rolling Stone: <a href="https://www.rollingstone.com/culture/culture-features/andy-ngo-right-wing-troll-antifa-877914/">How a Right-Wing Troll Managed to Manipulate the Mainstream Media</a>.

If we use an independent search engine, such as DuckDuckGo, the first results are Ngo’s Wikipedia page, official website, and some articles from NY Post and Fox News, with titles such as: <a href="https://nypost.com/2021/06/03/another-antifa-beating-wont-silence-truth-teller-andy-ngo/">Another Antifa Beating Won’t Silence Truth-Teller Andy Ngo</a>.

Which search engine is non-partisan? Is the person of interest a right-wing troll or a truth-teller?

Google uses PageRank—an algorithm created by Larry Page to measure the importance and authority of a website—to decide which articles get better positions.

In general, pages rank higher if they are optimized for search engines and mentioned as sources by other reputable pages. It is a kind of “authority score'' that is calculated on the basis of how many pages link to your website. You can find it out by using a <a href="https://seodity.com/backlink-checker">backlink checker tool</a>.

The article from the Rolling Stone has 1,305 backlinks coming from 243 websites, many of which have a page authority score within the range of 60-70 points.

By comparison, the article about Andy Ngo from the New York Post has been linked 107 times from 23 domains, mostly pages with a lower authority score. Many links to the NY Post article have a no-follow attribute or no anchor texts which makes Google more suspicious of the quality of the content linked.

Google itself does not sabotage right-wing content. It's just that their algorithm picks out information that is:

To evaluate and measure this, Google uses a range of signals. If an article is high, it is not due to a single factor. A “liberal” content is more likely to appear higher in search results provided by Google if the general media landscape, journalists, content creators, and readers are likely to find it useful. And, according to our survey results, it seems to work the way it was supposed to.

On the other hand, some may argue that the Google Personalized Search feature may create a filter bubble effect. However, this phenomenon is more prevalent in social media. If you want to make sure that you are not getting personalized search results, you can turn it off by adding an additional search parameter (psw=0) to your query. Or simply turn it off in your Google account settings.

You can read more about getting neutral results with Google in one of our articles with <a href="https://seodity.com/blog/seo-tips-from-experts/#11-always-double-check-the-serps">SEO tips about SERP analysis</a>.

Google is not biased. If anything, it does what it is supposed to do in a specific socio-political context. It simply doesn’t boost content produced by “truth-tellers” if it is not backed by any authoritative sources (which some may perceive as a lack of neutrality).

Nevertheless, our survey respondents have many other reasons for choosing an alternative search engine. So, what are the main problems that people may still have with Google?

What are the primary reasons for using alternatives to Google?

Although many think that Google is extremely useful and they are satisfied with services the company provides, they still have some major concerns about other aspects. Over 75% of respondents agreed that Google collects too much data that invades their privacy.

Main reasons for using alternative search engines:

Apparently, the most common reason for using alternative search engines is not related to Google being biased or unbiased.

Alternative search engine usage statistics

We all know that Google is one of the most important tech giants and holds the majority of the market. The four most popular search engines in the world today are:

You can check out more detailed <a href="https://99firms.com/blog/search-engine-statistics/">search engine statistics here</a>.

Interestingly, our respondents picked different options as their favorites. Here is a visualization of what they wrote:

Over half of them mentioned DuckDuckGo as an alternative search engine they know or use.

The most popular alternative search engines named in our survey were:

We find these results extremely interesting. Let’s take a closer look at each of the solutions.

Not all of these search engines are alternatives to Google in the literal meaning of the word. Some of them have better application in specific situations or are complementary tools. Some of our survey respondents agree that Google is the best choice, but it is good to consider other solutions as additions that put Google search results in a wider context.

DuckDuckGo is a browser that addresses the most common problem users have with Google—the privacy matter. Searches are private and no data about them is stored or tracked. Search results are frequently based more on user engagement than traditional SEO techniques. You can expect more results from diverse news outlets, which makes DuckDuckGo one of the so-called conservative search engines.

Bing can do the same thing as Google and offers a very similar user experience. We can search for content, images, or maps. You get featured snippets and extracted information from sites that answer your questions. Maybe not all features are as powerful, but some people think that Bing is better than Google because of its simplicity, fewer ads, and very convenient map features.

Ecosia is not actually an independent search engine. The results are all provided by Bing. In fact, what we are dealing with here is an interesting partnership between several entities for the noble purpose of protecting the environment. The more often you use Ecosia, the more trees you plant. This is a very good image maneuver to show a more friendly face of technology companies.

Brave is a whole system of interconnected technologies that aim to revolutionize the way we use the internet. It's a browser, search engine, cryptocurrency wallet, and much more. For using Brave you get cryptocurrency rewards, for example its Basic Attention Token (BAT) that is available on popular exchanges and easy to monetize. The search engine itself is still in the beta phase but we can expect some cool developments and further integration with the crypto market and interesting ad revenue models.

Google sometimes has problems with very technical queries. If you need something more scientific or related to mathematics and engineering, WolframAlpha can be a helpful solution. It is not described as a search engine, but some of our respondents mentioned that it is very useful as an alternative to Google for scientists.

Marginalia is a really interesting tool that will take you back in time. Instead of the results that are the most SEO friendly, you can expect to see some websites that belong in a museum. Although some of the links listed by Marginalie may look amateurish, it is a very interesting engine that often provides interesting and unexpected results. You can use it to add diversity to your research.

Sometimes to find exactly what you're looking for you don't have to change technology—just combine several solutions into one. Or use advanced options of Google. You may be surprised to find out how easy it is to access high quality content with the tools that you already know.

Below we present some simple tricks on how to get more accurate results when you are searching.

Try googling [your search query] + Reddit/Quora

Google displays content based on a fixed set of rules and measurable qualities. After reading a few tutorials on <a href="https://seodity.com/blog/how-to-do-keyword-research/">how to do keyword research for search engine optimization</a>, you will be able to create content that gets featured on the first page of Google.

This means that a perfect result usually has a specific number of words, uses certain predictable phrases, and has an acceptable, user-friendly format. It is usually written by a professional journalist or a blogger.

Websites that appear on the Google search result page are not created by independent contributors or “average” people. And they are not based on votes. They are produced by professional content creators, sometimes as part of their deliberate <a href="https://seodity.com/blog/what-is-content-marketing/">content marketing strategy</a>.

But there are many websites that use voting systems. For example, people ask questions on Reddit or Quora and then the most popular and useful answers are usually the one with the highest number of positive votes. The only drawback is that these portals do not have good internal search engines.

You can have the best of both worlds. The most powerful trick for searching user-generated content is to write your search query in Google and add “Reddit” or “Quora” at the end.

The most-voted answer will usually be more straight to the point and accurate. It will also be based on personal experiences rather than theory.

This technique is similar to the previous one. Instead of searching the entire Internet, you can direct Google to specific sources or exclude unwanted results. You can freely filter or modify several search criteria.

Writing your search query and specifying sites will help you compare different viewpoints on a given issue. Just perform multiple searches and specify sources with contrasting political profiles.

Try the full-text search features in Google Books and Archive.org

This technique is the opposite of the first approach. Instead of looking for more accessible content created by average Joe, you can narrow your search to things that have appeared in print. This usually implies good quality but may require a little more time and dedication.

People are looking for alternatives to Google for a variety of reasons. Some would like an independent, conservative search engine that returns more right-wing content. Others may care about their privacy and security. &nbsp;For some people news, SEO-friendly guides, and editorials are not enough because they need more technical information.

Your website does not want to rank. And even when people visit it, the bounce rate turns out to be very high. You suspect that this could be because your website is simply too slow in the eyes of Google and your users.

So, you are asking yourself: How can I increase Google page speed?

We happen to have the answer to this question. We'll also describe the process so you get a better understanding of what the PageSpeed score is all about.

In this guide to Google PageSpeed Insights:

Buckle up and let's get right down to the burning question. What does Google think about your website and how a slow website can be a problem?

Website speed optimization is one of the essential SEO factors. Mobile page speed tests performed by Google bots directly influence your position in search result pages.

The primary mission of Google is to provide the best result that answers the user's query. It should be accurate, informative, available to everyone, and fast.

Your brand new website can look great and load fast in your browser, on your desktop PC, when you use your broadband connection. But what about that poor kid from a developing country who uses an old smartphone? And has to pay hard-earned money for every megabyte of data transfer because the infrastructure in their country is terrible?

Over <a href="https://www.sistrix.com/blog/the-proportion-of-mobile-searches-is-more-than-you-think-what-you-need-to-know/">60%</a> of all Google searches happen on mobile devices. And cellular data is not free!

Google’s developers explicitly say that they are very serious about how much mobile data is used.

Large network payloads are highly correlated with long load times. They also cost users money; for example, users may have to pay for more cellular data. So, reducing the total size of your page's network requests is good for your users' experience on your site and their wallets.

Source: Google Developers (web.dev)

Website loading time is not a vanity metric invented for web developers to brag about their performance. It is something that translates directly into saved time and money for users.

To analyze the SEO performance of your pages, you should use a <a href="https://seodity.com/seo-checker">website SEO checker</a>.

There is a strong correlation between SEO ranking positions and page speed performance.

According to Google’s mobile page speed <a href="https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/">research</a>:

As page load time goes from one second to seven seconds, the probability of a mobile site visitor bouncing increases 113%

And there is some very strong <a href="https://www.searchenginejournal.com/ranking-factors/bounce-rate/">evidence</a> for bounce rate being one of the essential ranking factors. This has also been mentioned in our selection of <a href="https://seodity.com/blog/seo-tips-from-experts/">SEO tips from experts</a>.

Your mobile page speed is just one of several things that Google takes into account when determining your position. Ultimately, the quality of your keyword research, <a href="https://seodity.com/blog/what-is-content-marketing/">content marketing</a>, and backlink profile are the most important elements: <a href="https://seodity.com/backlink-checker">Website Backlink Checker</a>

The best way is to use Google's tools which give advanced and accurate reports about your desktop and mobile page speeds. There are lots of different panels, but most of the metrics overlap in all of them.

The most popular tools for testing page speed metrics are:

You can use them to run performance analysis of any page on the internet for free.

What is Google PageSpeed Insights?

PageSpeed Insights is a free tool for web developers for measuring website loading times. It allows you to test any website for specific speed metrics such as Speed Index or Time to Interactive. The overall performance score returned by the tool is measured for mobile and desktop devices separately.

The same data can also be found in third-party apps. For example, Seodity has an integrated performance panel powered by Lighthouse in addition to keyword research and <a href="https://seodity.com/seo-checker">seo audit tools</a>.

Let’s take a closer look at each metric.

PageSpeed Insights return performance data (“field data”) only while Lighthouse gives you some additional scores (“lab data”).

Performance/Field Data (Google PageSpeed Insights):

Page speed performance scores below 90 are marked as the orange zone and need improvement. However, there is no clear answer as to what page speed score is “good enough”. You can see many pages with the performance score way below 30 that still rank on top positions in Google.

In most cases, it is worth having a better page load speed than our direct competition for a given keyword.

Sometimes it turns out that the performance is not as satisfactory as we would like it to be and the website is still rated positively in terms of Core Web Vitals.

Here is a quick breakdown of the components and their corresponding benchmarks:

The page speed performance score is calculated based on the six load time metrics mentioned above. You can see how changing them influences your overall score by using the <a href="https://googlechrome.github.io/lighthouse/scorecalc/">Lighthouse Scoring Calculator</a>.

The PageSpeed score is a subset of the metrics analyzed during general website audits carried out by Google. Performance is one of the elements. 

Ultimately, your page speed score should always be analyzed in the wider context.

To check your full Lighthouse report you can open developer tools available in Google Chrome. Just press Command + Option + J (Mac) or Control + Shift + J (Windows) and click &gt;&gt; to open Lighthouse reports. You can also install it as a browser extension.

Now that you know what this is all about, let's get down to business.

How to increase page speed scores in Google PSI?

The site speed testing tools themselves will tend to enumerate the things you can do to improve your score. Whether it is PageSpeed Insights, Lighthouse or Seodity, they will create detailed reports listing opportunities for reducing page loading time.

Most sites face the same problems and make the same mistakes. But there is no need to worry. You can fix them with a relatively small effort and significantly improve your performance.

The easiest and most common opportunities to improve your website speed are:

Each of these tips to increase PageSpeed score is described in detail right below. Keep on reading to find out more.

If your website is slow, there is a high probability that your hosting is of poor quality. For example, <a href="https://www.cloudways.com/blog/does-hosting-affect-seo/">shared hosting</a> is a big no-no. Good things are rarely cheap and web hosting services are no exception. For peace of mind, it is better to invest in a premium solution that has a good track record among web developers.

Slow server response times <a href="https://web.dev/time-to-first-byte/">affect performance</a> and your TTFB (Time To First Byte) should never exceed 600 ms. Otherwise it will fail Google’s performance audit.

The fastest web hosting services according to <a href="https://www.bitcatcha.com/research/fastest-web-hosting-services/">BitCatcha</a> are:

If your current hosting service is underperforming and pales in comparison to the options above, you may want to consider a migration. It may be painful at first, but it will pay off in the long run.

Now, this one is a rookie mistake but also something that can be very easily overlooked. It happens to everyone once in a while (guilty as charged). Take a look:

Here is a tiny little icon with the photo of the author.

Let’s inspect it with Google Lighthouse.

It turns out that the image is huge. If you right-click it, you can open it in full resolution too. And it is way bigger than it needs to be.

Of course, the image is styled with CSS in such a way that it only displays as a small icon. But the original source file that has to load in the user's browser is a high-resolution PNG file. It is better to use smaller sizes. An icon of this type does not have to be larger than about 200x200 px.

Setting the right sizes is only the first step in the image optimization process. It is also important to choose the right format and compression rate. The file type that is best suited for websites is PNG.

But not all PNGs are created equal. For the sake of argument, let's assume that the author's original photo is indeed in good resolution.

Is it possible to squeeze it a little bit more? And save some loading time for people browsing our site?

Here is the compressed version of the image that we can get from a free online image compression tool.

The file size was reduced from about 600 KB to 140 KB. And, to be honest, I can’t see any quality difference whatsoever. &nbsp;

Consider using a tool like <a href="https://tinypng.com/">Tiny PNG</a> to reduce file size without sacrificing quality.

When you watch a movie on Netflix, you don't have to wait for the whole movie to load. The movie is downloaded by your device and loaded bit by bit and streamed in real time.

If you had to download the entire movie to watch it, it would probably mean waiting several minutes or even half an hour with a poor connection. And then after 3 minutes of watching it you might decide that it's a total schlock and you don’t want to watch it after all. It makes sense that Netflix movies are streamed and you don’t need to download the whole thing.

When you think about this, the same thing should be true for websites. What is the point of loading all resources and images from the very top to the very bottom of the page if the visitor may never even reach that part?

It may turn out that the majority of your visitors never get past the 50% <a href="https://browsermedia.agency/blog/measuring-traffic-quality-scroll-depth-analysis/">scroll depth</a>.

The whole idea of lazy loading is based on this premise. You should always prioritize above-the-fold content.

Instead of forcing users to download everything to their browsers all at once, you serve them your page bit by bit as they scroll down.

You can find out more here: <a href="https://web.dev/lazy-loading/">How to Use Lazy-Loading to Improve Page Loading Speed</a>

The number of daily searches on Google is now almost 10 billion. Statistically speaking, everyone googles something once a day every day.

If you can make your website #1 in Google search results, you can reach any type of customer you can possibly imagine.

Of course, as long as you understand what SEO keyword research is and how to do it.

In this keyword research guide for beginners, we’ll answer the following questions:

If you want to jump straight into the action, you can also check out:

If you want to get a better understanding of the topic first, let us start at the very beginning and the definition of SEO keyword research.

What is SEO keyword research and what is its purpose?

Keyword research is the process of finding out which search queries are most popular (and easy to rank for). It also allows you to pick keywords that have the greatest business potential. A thorough keyword analysis helps you attract organic visitors.

SEO keyword research helps you find the most popular topics that people search online.

The most important information you get by doing keyword research include:

You can obtain all this information with <a href="https://seodity.com/blog/best-keyword-research-tools/">popular keyword research tools</a>.

Here is an example of a keyword with a high purchase intent:

About 12,000 people in the US ask how to buy gold on Google every month. The average cost per click is about $11 and it is an extremely difficult keyword, with Keyword Difficulty maxed out (100 on the 0-100 KD scale).

Right now, an article by Forbes Advisor is one of the top ranking pieces that target this keyword. And, as it happens, it also advertises American Hartford Gold.

This means that Forbes is earning money by ranking high and advertising gold investment products. And how to buy gold is only one of the keywords that this particular article ranks for. Other keywords include where do I buy gold or even how to buy gold bars.

As you can see in the screenshot above, gold-related queries are extremely competitive. However, you can find other products or services to sell or advertise.

A search term like how to buy disneyland tickets has a lower search volume of about 1000 searches. But it is much easier! A guide to buying tickets by La Jolla Mom is among the top 10 results and offers discount prices. In fact, La Jolla Mom is an affiliate partner and gets paid for every ticket booked via the website.

You may have already noticed one huge advantage of this type of advertising. It is much easier to sell gold bars or Disneyland tickets to people who are actively searching for information about them.

The purpose of keyword research is to:

Keyword research is only part of a larger process. Generating high-quality content through SEO copywriting techniques is just as important as SEO analysis. But it is critical to start with the right research.

So, how to know what keywords to use for SEO?

Here is our step-by-step guide for beginners (and professionals who want a more organized keyword research formula).

In keyword research, the order in which actions are performed is important. We need to determine our business goals before we select our keywords. And before preparing our content we should know what is the main intent for every article or landing page that we plan to publish.

Choose the right topics or find your competitors

This is actually step zero. It should happen before the main part of your keyword research. You need to know where to start. Once you have some general direction, it's an easy ride.

Go to Keyword Research and choose Keyword suggestions from the dropdown menu. You can enter any word and click Search keywords

You can find out that best jazz albums of all time is a very popular keyword. Its keyword difficulty is also low, which means that winning organic traffic and top position should be fairly easy. Right now, the best ranking article comes from Matt Fripp—a booking agent and manager.

Now, let’s assume that our business is an online bookstore. We want to sell more non-fiction books, novels, and comic books. We are also interested in building brand loyalty and encouraging people to subscribe to our newsletter.

Instead of starting your keyword research with a word or topic you can generate content ideas by naming your competitors.

The second option is easier if you don’t know what to write about but you happen to know who your main competitors are. You can open the <a href="https://seodity.com/content-explorer">Content Explorer</a> tool to get suggestions based on automatic competitors’ keyword analysis.

Generate keyword reports with information about their volume and difficulty

Once you've checked what your competitors' sites are ranking for, you can save your favorite ideas or export reports in CSV format. Many SEO professionals prefer to work with spreadsheets.

Spreadsheets allow you to create custom filters and add additional notes. After downloading a CSV file it is very easy to group keywords into groups and come up with content ideas. Here are some interesting keywords for our bookstore.

Apparently, there are thousands of people who are interested in the Witcher book series but don’t know where to begin.

Hachette Book Group prepared a dedicated landing page that allows you to find out what’s the correct order. And, obviously, you can buy the books too. It is a great example of content marketing based on clever keyword research.

Identify your main keyword and searcher’s intent

The explanation of what is the right order of reading the witcher books seems to be a good content idea. But, at this point, we need to double-check what are some other keywords related to our main topic. After generating a separate keyword research report about the witcher keyword, we find out that they can be grouped into several categories.

Some queries are about the tv show, the video game series, or the characters from the story. Keywords like the witcher book order and witcher books in order are two separate keywords but they have the same searcher’s intent. This means that writing two separate pieces of content about the Witcher books—one targeting book order and another targeting books in order—would cause keyword cannibalization. You should create one page and use different variants as synonyms. On the other hand, the witcher cast and the witcher season 2 cover two very different intents, in spite of being about the same Netflix series.

You should remember that one searcher’s intent can cover several keywords.

Take a look at another SEO keyword research report.

In this example, people want to find out what are the best fantasy books. Notice that they can phrase the search engine query in several different ways. But it is quite clear that the best fantasy books and best fantasy novels are pretty much the same. Novels and books are synonymous in this context, since the majority of fantasy literature are novels. A page by Time magazine about the <a href="https://time.com/collection/100-best-fantasy-books/">100 best fantasy books</a> ranks very high for all of these keywords.

Trying to guess the main intent behind each of the queries that searchers type into Google is a good exercise. The longer you do keyword research, the better you get at making the right predictions and it will become your second nature. However, it is always a good idea to take a quick look at the search engine result pages themselves.

Checking what a given query returns in Google usually gives us additional clues as to what the article should be about. The People also ask section of the search result page can give you many insights on what extra topics may be worth mentioning.

How do you search for keywords on Google? By going deeper and deeper into the rabbit hole. Let’s try it out.

As you can see, there are some relevant questions that you can use in your h2 and h3 headings. If somebody wants to find out the correct order of reading the books, they are probably also interested in the number of books and whether the series is over or ongoing.

If you google how many witcher books are there, a featured snippet pops up—a special type of search result that instantly shows the answer to your question.

Notice that the answer to this question comes from an article What Is The Reading Order of “The Witcher” Books. This suggests that there is no separate piece necessary and the question about the number of books can be covered in the article about the reading order.

Prepare a list of keywords for your copywriter

SEO keyword research and SEO copywriting are two very different activities. Sometimes they may be carried out by the same person but it is also possible to divide the tasks between SEO research experts and content creators/copywriters.

Here is an expert keyword research that could be used to create a high-ranking piece about the order of the Witcher books.

This set of keywords should be more than enough to start working on your own take on this article. The piece should be about 1500-2000 words long. Just remember to add CTA buttons that allow visitors to buy the books.

How to research keywords for SEO—key takeaway

Keyword research is a powerful online marketing technique. It can give you a competitive edge and increase organic sales by attracting the right visitors.

You can use quick keyword research tricks or advanced techniques to:

If you want to start right away, try one of the most powerful SEO keyword research platforms now.

SEO seems like a fairly straightforward job, right?

You set up a website that is fast and mobile-friendly. Then, you create high-quality content to attract visitors. Finally, you collect backlinks to get more link juice and boost your positions.

The longer you are in the SEO game, the more patterns you discover.

Do you really have enough time to learn everything on your own from scratch?

We collected almost twenty best SEO tips from search engine optimization veterans.

Here is the list of things they wish they had known when they were starting out:

First-hand experience is extremely important. But why shouldn't you tap into the knowledge of seasoned SEO professionals?

1. Don’t expect traffic without doing your research first

I bet writing for SEO wasn't your childhood dream. No one thinks: "When I grow up, I will become an SEO copywriter."

Mostly we start out as bloggers or journalists. And before we discover search engine optimization tools, we simply want to write things that are interesting. And this tip from Hannah probably rings a bell or two:

"One thing I wish I knew when getting started with&nbsp;<a href="https://seodity.com/blog/what-is-content-marketing/">content marketing</a>&nbsp;and SEO was how to conduct keyword research. Before this, I was just writing loosely on a topic without aiming to rank for keywords. An example of this was some of my beginner blog posts that contained no keywords and got no traffic. As I gained more experience and knowledge, I learned how to use different digital marketing tools. From that point, I was able to figure out which ones would be best to rank for based on keyword difficulty and volume."