It is hard to find keywords worth spending money on in Google Ads. You need time to test each campaign group and optimize them. But, how that campaign impacts your business, it's another thing.

How to find the best keywords in your Google Ads campaign based on your competitors?

Learn how to identify, analyze, and replicate competitor backlinks in just three straightforward phases to boost your SEO strategy.

How to Effectively Find and Replicate Competitor Backlinks in 3 Simple Phases

Maximize your business's strategic potential with an effective Marketing Information System (MIS). Dive deep into data-driven decision-making and gain invaluable insights for growth, competition, and customer satisfaction. Embrace informed, timely choices with MIS. 

Marketing Information System (MIS)

Discover the advantages of Vertical Marketing Systems (VMS) for streamlining operations in production and distribution. Learn about the different types, real-world examples like Apple and Zara, and how a VMS can enhance ROI and market control in our comprehensive guide.

Maximize Growth & Control: Navigating a Vertical Marketing System for Success

Keyword gap analysis compares the keywords used by your competitors to those used on your website. This analysis can help identify the keywords that your competitors are ranking for but you are not. 

Unlock the Power of Keyword Gap Analysis with Seodity: A Comprehensive Guide

If your marketing strategy against competitors is aggressive or your e-commerce depends mostly on the organic traffic, you definitely should configure Seodity to track rankings on other players' websites.

How to compare rankings with competitors in Rank Tracker?

Unfortunately, Google Analytics will not show you precisely from what keywords your organic traffic originated. Of course, we can use Google Search Console, but the results are still very general, and many marketers feel it is insufficient.

How to check organic traffic on any website?

There is no better way to find backlinks opportunities than your closest competitors. Seodity allows you to check any domain and go through their backlinks.

How to find the best backlink opportunities?

Search engines are a critical source of inbound traffic for nearly every business with an online presence today. Businesses that do better than their competitors in terms of SEO simply benefit from a larger base of potential customers. 
After you’ve analyzed your own website with a technical SEO audit

Why Should I Compare My Competitors’ Google Rankings?

Seodity can show you how your most significant competitors spend money on Google Ads for what keywords. And what landing pages they have for it.

In the beginning, start by typing the domain in Paid Traffic. Then, you can choose a specified country and language or search globally.

Seodity will show you what keywords are promoted in Google Ads in a couple of seconds.

You can sort and filter those keywords by every column. Let's try to find the cheapest keywords with high search volume.

You can also click on each keyword to discover linked an advertisement.

You can then export those keywords into CSV or a .pdf file. You can add exported CSV files to your campaign in Google Ads.

Next, you can click on the Ads tab to discover a copywriting of promoted Ads.

Tip: Try to find other domains and discover their marketing.

How to Find and Replicate Competitor Backlinks in 3 Simple Phases

A strategic approach towards observing and implementing the backlink strategies of your competitors can provide you with an edge in the SEO race. This guide breaks down how to identify, find, and replicate competitor backlinks in three straightforward phases. Each phase builds upon the previous one, ensuring a systematic approach to enhance your backlink profile. By the end of this guide, you will have the knowledge and tools needed to improve your site's SEO performance by using competitor backlink strategies.

Phase 1: Identifying Competitor Backlinks

To improve your SEO, begin by identifying which websites link to your competitors. Understanding these backlinks reveals how your competitors boost their SEO. This knowledge is crucial as it helps you see the kinds of links that increase a website's search engine presence and credibility. Begin this process by using Seodity for backlink analysis and carefully reviewing your competitor's backlinks. This initial step is crucial for planning to find and use similar backlinks to boost your SEO.

Before diving deeper into competitor backlink identification and replication, it's essential to grasp the basics of backlinks and their critical role in SEO. Simply put, a backlink is a link from one website to another. These links serve as endorsements or votes of confidence from one site to another, signaling to search engines that the content is valuable, credible, and useful. The more high-quality backlinks a website accumulates, the more search engines consider it an authority in its niche, which can significantly impact its ranking in search engine result pages (SERPs).

However, not all backlinks are created equal. The quality of a backlink is determined by several factors, including the Domain Authority / Domain Ranking (DR) of the linking site, the relevance of the link’s context, and the naturalness of its placement. For an effective SEO strategy, aiming for high-quality, relevant backlinks is crucial as they contribute more significantly to a site's authority and ranking. Understanding these principles is the first step in effectively analyzing and replicating competitor backlinks, and preparing for advanced strategies to boost your website's SEO.

Successfully identifying competitor backlinks relies heavily on sophisticated SEO tools that streamline the process and provide valuable insights. Among the myriad options available, several stand out for the efficiency and depth of data they offer. A tool like Seodity <a target="_blank" href="https://seodity.com/backlink-checker">Backlink Checker</a> is widely recognized for its backlink analysis capabilities. The platform allows you to enter a competitor's domain and instantly receive detailed reports on their backlink profile. The data includes not just the number of backlinks but also their quality, the referring domains, and the context in which these links are placed.

Another noteworthy tool is Majestic SEO, which specializes in backlink analysis and offers unique metrics like Citation Flow and Trust Flow to gauge the quality and trustworthiness of backlinks.

Utilizing these tools effectively requires a blend of technical knowledge and strategic thinking. By comparing the backlink profiles of multiple competitors, you can gain insights into industry standards, notice patterns, and identify what makes a backlink profile successful. This integral step not only aids in understanding how competitors are leveraging backlinks but also sets the stage for finding potential backlink sources and planning your approach to replicate their success as part of your SEO strategy.

Analyzing Competitor Websites for Backlink Opportunities (the type of content)

Once armed with the right tools, the next critical step involves a deep dive into analyzing competitor websites for potential backlink opportunities. This analysis is crucial as it highlights pathways to finding websites that might be interested in linking to your content, as they have with your competitors. Start by examining the backlink profiles you've gathered and identify patterns in the types of content being linked. Are they blog posts, whitepapers, case studies, or how-to guides? Understanding the content type can hint at the content preference of these linked sites, helping you tailor your approach.

Additionally, consider the context of these backlinks. Are they within comprehensive guides, product reviews, or listicles? This context can help in strategizing how to present your content in a way that's appealing to these linking sites. It’s also worthwhile to look at the website's industry, relevance to your niche, and the overall quality of content and user experience. High-relevance and high-quality sites are ideal targets for your backlink acquisition efforts.

Analyze the <a href="https://seodity.com/blog/best-practices-for-optimizing-anchor-text">anchor text</a> used for these backlinks as well, as it gives insights into the keywords your competitors are targeting. This knowledge can assist in shaping your content strategy to include these keywords, making your content more relevant and attractive for similar backlinks. Remember, the ultimate goal of this analysis is not just to find where to gain backlinks but to understand the 'why' behind these links. This understanding can prove crucial in not just replicating but potentially outperforming your competitor's backlink strategy.

After thoroughly analyzing competitor backlinks and grasping the essentials of backlink quality and relevance, it's time to transition into the next vital phase of your backlink replication strategy: finding backlink sources. This phase revolves around directly identifying and exploring the specific websites and pages linked to your competitors. The objective is to develop a curated list of potential backlink sources that could be leveraged for your website, ultimately enhancing your SEO positioning.

Finding backlink sources requires a strategic approach, utilizing the insights and data you collected during the competitive analysis. Start by consolidating a list of domains that consistently appear across your competitors’ backlink profiles. These are the sites you want to prioritize as they potentially hold the most value. Next, dive deeper into the context of these backlinks to understand the content framework they prefer or align with, such as industry topics, content formats, and themes. This step is crucial as it informs not just where to find potential backlinks but also how to approach these sources with content that appeals to them.

The tools mentioned earlier, like Seodity <a target="_blank" href="https://seodity.com/backlink-checker">Backlink Checker</a> or Majestic SEO, are instrumental in this phase. They allow for a more granular exploration of backlink sources, offering features like filtering options to sort by domain authority, relevance, or the type of content linked. By identifying where your competitors get their most valuable backlinks, you create an opportunity roadmap for your backlink strategy, focusing efforts on sources with the greatest potential impact on your SEO performance.

Remember, the goal of this phase is not just to find where backlinks are coming from but also to understand the qualities and characteristics of these backlinks. This understanding enables you to approach potential backlink sources with a value proposition that is both relevant and compelling, setting the stage for successful backlink acquisition efforts in the final phase of your strategy.

Using Seodity for Competitor Backlink Analysis

While tools like Ahrefs and SEMrush are well-known in the SEO community for backlink analysis, Seodity emerges as a robust alternative offering a fresh perspective on competitor backlink analysis. This tool stands out by providing comprehensive insights into your and your competitors' backlink profiles, making it easier to understand the landscape of backlink strategies within your industry. Seodity's intuitive interface allows users to identify high-value backlink sources quickly, analyze the context of each link, and scrutinize the anchor text used, offering a holistic view of the strategies working for competitors.

Moreover, Seodity facilitates the exploration of your competitors' backlink environments by highlighting not just the sources of their backlinks but also the quality and relevance of these links. This is instrumental in devising a data-backed approach to replicating their success. The platform also offers features for tracking your backlink profile's growth, enabling you to gauge the effectiveness of your backlink acquisition strategies over time. Whether you're a newcomer to SEO or an experienced professional, Seodity equips you with the insights necessary to refine your backlink strategy and enhance your website's SEO performance, making it a valuable tool in your SEO toolkit.

<a target="_blank" href="https://app.seodity.com/signup">Try Seodity now!</a>

Understanding the dynamics of outbound and inbound links is crucial in the SEO landscape and plays a pivotal role in finding and replicating competitor backlinks. Outbound links refer to the links from your site to another, while inbound links (or backlinks) are those from other sites leading back to yours. Exploring these links provides insights into the interconnectedness of your website within your industry's digital ecosystem. To harness the full potential of backlink strategies, it's essential to balance both types of links. High-quality outbound links can position your site as a valuable resource hub, potentially encouraging others to link back to you. On the other hand, strategically garnered inbound links signal to search engines that others view your content as authoritative and trustworthy, subsequently improving your SEO ranking.

When analyzing competitors, pay close attention to not only who is linking to them (inbound links) but also where they are linking out to (outbound links). This dual approach can uncover potential link-building opportunities and highlight content gaps or partnership opportunities that could be beneficial for your backlink strategy. Moreover, understanding the context in which these links are placed - whether within highly informative content, to support data claims or as part of collaborative efforts - can guide you in crafting content that's more likely to attract similar inbound links. By delving into both outbound and inbound link landscapes, you lay the groundwork for a nuanced backlink acquisition strategy that propels your SEO efforts forward, ensuring that your website not only gains visibility but also becomes a central node within your industry's online dialogue.

Phase 3: Replicating Competitor Backlinks

Entering the final stage of enhancing your SEO through competitor backlink analysis requires a focused and strategic effort. In this phase, the primary objective transitions from mere observation and analysis to action - replicating the competitor backlinks that have the potential to bolster your website's visibility and authority. This phase necessitates a blend of creativity, persistence, and strategic outreach, all aimed at not just matching but potentially surpassing the backlink quality of your competitors. It involves identifying backlink opportunities that are high in quality and relevant to your website's content and audience.

The replication process begins with the strategic selection of backlinks. Not all backlinks are worth replicating, either due to their low impact on SEO or because they don't align with your website's niche or content strategy. Therefore, prioritizing backlinks from websites with high domain authority, relevance to your niche, and those that link back in a context that aligns with your content is crucial. Once these potential link sources are identified, the next step involves outreach—crafting personalized communications to these websites, proposing why including a link to your content would benefit them and their audience.

It is also essential to develop high-quality, compelling content that provides genuine value, as this is the cornerstone of earning backlinks. Your content should fill gaps left by your competitors, offer unique insights, or present information in a more engaging, accessible manner. Additionally, leveraging relationships within your industry, participating in community discussions, and consistently providing value can open up opportunities for organic backlinks, further enhancing your SEO strategy.

Finally, measuring the impact of your efforts through continuous monitoring of your backlink profile is paramount. Tools that were utilized in the initial phases, such as <a target="_blank" href="https://app.seodity.com/signup">Seodity</a>, Ahrefs, or SEMrush, can track the growth and quality of your backlinks over time. This not only helps in quantifying the SEO benefits of your backlink replication efforts but also provides insights into refining your strategies for even better outcomes in the future.

Phase 3 of replicating competitor backlinks is not a one-time task but an ongoing strategy that evolves with your website's growth and changes in the SEO landscape. With the right blend of analysis, strategic outreach, and content excellence, you can effectively replicate and surpass the backlink profiles of your competitors, securing a robust SEO foundation for your website's future.

Having laid the groundwork with a meticulous analysis of competitor backlinks and understanding their quality, relevance, and source, we have reached a crucial juncture in our backlink strategy: identifying tangible backlink opportunities. At this stage, our focus narrows to discerning specific websites and content platforms linked to our competitors, with a keen eye for those that align closely with our content themes and audience interests. This process involves a deep dive into the refined list of potential sources curated from earlier phases, scrutinizing each for its compatibility with our website's niche and the potential value it could bring.

Identifying these opportunities is not just about finding a match in content or audience. It's also essential to evaluate the domain authority of these sites, ensuring they confer enough SEO value to warrant the effort of outreach. Tools previously mentioned, such as Ahrefs, SEMrush, and <a target="_blank" href="https://app.seodity.com/signup">Seodity</a>, become invaluable here, offering in-depth insights into each potential source's authority, the relevance of their linked content, and the context of the existing backlinks. This evaluation helps to prioritize the targets for your backlink acquisition efforts, spotlighting those sources with the highest potential impact on your SEO performance.

Additionally, this phase requires analyzing the type of content these potential link sources promote. Whether they prefer data-driven articles, detailed guides, or in-depth case studies can influence how you approach them with your content proposals. It’s about aligning your content strategy with what's already working in your industry, presenting your site as a valuable addition to these sources' backlink portfolios. The ultimate aim here is not just to find but also to understand the essence of these backlink opportunities, paving the way for a targeted and strategic outreach in the subsequent phase of the backlink replication process.

After identifying potential backlink sources, the next logical step is to deploy strategies aimed at gaining similar or better backlinks. Fundamental to this process is the understanding that effective backlink acquisition hinges on offering value to the linking site. An impactful way to begin is by creating outstanding content that naturally attracts backlinks. This could be authoritative articles, comprehensive guides, innovative research, or compelling infographics. Such content must not only resonate with your audience but also fill a unique niche or offer new insights that are not readily available elsewhere.

Outreach plays a critical role in this phase. Personalized outreach to website owners, bloggers, or journalists should highlight the mutual benefits of linking to your content. Emphasize how your content complements or enhances their existing posts, why it would be valuable to their readers, or how it could help in bolstering their site’s authority. Building genuine relationships, rather than cold emailing, can significantly increase your chances of successful backlink acquisition.

Guest posting on reputable sites in your niche is another effective strategy. By doing so, you not only gain backlinks but also expose your brand to a broader audience. Ensure that your guest posts are high quality, relevant, and provide insight or value distinct from the content on your own site.

Lastly, leverage social media and professional networks to promote your content widely. The more it is seen, the higher the probability it will be linked to. While social media shares are not direct SEO ranking factors, the exposure can lead to more organic backlinks from readers impressed by your content.

Remember, the goal is not to mimic your competitors' backlink profile link for link but to understand the principles behind their strategy and improve upon it. This approach not only helps in acquiring similar backlinks but sets a foundation for surpassing your competitors by fostering a rich, diverse backlink portfolio that boosts your site’s SEO performance.

When it comes to backlink replication, adhering to best practices is paramount for ensuring the sustainability and effectiveness of your SEO strategy. It’s critical to approach this phase with integrity, focusing on acquiring backlinks that genuinely enhance your site's value and visibility. To achieve this, consider the following guidelines:

By applying these best practices in backlink replication, you can effectively enhance your website's SEO performance, ensuring a steady growth in authority and visibility within your industry. Remember, the goal is not just to replicate what your competitors have done, but to surpass them by establishing a backlink profile that reflects the unique value and insights your site offers.

In today's fast-changing world, businesses need a strong Marketing Information System (MIS) to succeed. Let's dive into what MIS is, why it's essential, and how its parts work together to give businesses the market knowledge they need.

Understanding the Marketing Information System (MIS)

Whether you're a marketer or a business owner, there comes a time when you need to base decisions on data rather than just intuition. A Marketing Information System (MIS) helps by providing valuable insights that guide your business growth and make it more resilient.

With a good MIS, you can make informed decisions, analyze supply and demand, stay ahead of competitors, discover new business possibilities, and improve customer satisfaction, all while managing risks effectively. Implementing MIS is powerful for your business.

One key benefit of employing a Management Information System (MIS) is its ability to help managers and other decision-makers make informed decisions. For instance, by using an MIS to track sales data, a retail store manager could identify which products are performing well and which are not. This information could then inform their decision about what inventory to stock up on, potentially leading to better sales performances and customer satisfaction.

Setting up an MIS can be challenging—it costs money, takes time, and requires learning. But the strategic advantages it offers are worth the effort and initial cost.

What are the 4 types of marketing information systems?

A contemporary MIS stands on four fundamental pillars, each contributing to a comprehensive understanding of both the market and your company's position within it.

1. Internal Records: A Glimpse into Organizational Vitality

At its most basic, the MIS sources data from within. From cash flow analyses to nuanced sales patterns, these internal records are your go-to resource for historical and current performance data. This is where the raw narratives of your company's operational efficiency begin to take shape.

Example of Internal Records: Sales Reports

2. Marketing Research: Problem-Solving Through Data

When a particular challenge demands an innovative solution, marketing research comes into play. This probes into the heart of issues, matching questions with credible, targeted data—data that becomes the lifeblood of strategic pivots or product launches.

Imagine a company named "AquaPure" that specializes in water filtration systems wants to introduce a new product line targeting health-conscious consumers. Before making a substantial investment, they decide to conduct marketing research to ensure they align their product with the market needs. Here's how their marketing research process might unfold:

AquaPure notices a shift in consumer behavior towards a greater emphasis on health and wellness, but they are uncertain how this translates to their industry. They want to know if there is a viable market for a premium line of water filtration systems designed to not only purify but also enhance water with minerals.

They decide to use a mixed-method approach, utilizing both qualitative and quantitative research to gather comprehensive insights.

For quantitative data, AquaPure disseminates an online survey targeting their current customer base and prospects who have shown interest in healthier living. They ask questions regarding the importance of water quality in their daily health routines and the potential interest in a water system that adds beneficial minerals. Simultaneously, they organize focus groups with health and wellness community members to discuss their daily hydration habits and reactions to the concept of an enhanced water filtration system.

After gathering the data, AquaPure's marketing team uses statistical software to analyze the survey responses for clear patterns and preferences. The focus group sessions are meticulously reviewed, transcribing the discussions and noting any recurrent themes or opinions.

The data shows a clear interest in products that support a healthier lifestyle. AquaPure finds that, indeed, there is significant excitement around the idea of a water filter system that not only purifies but also infuses water with minerals.

With these insights, AquaPure decides to move forward with the development of a premium water filtration line called "AquaHealth." They utilize the research data to craft targeted messaging that communicates the benefits aligned with consumer values and the overall health and wellness trend.

Upon launching "AquaHealth," they monitor sales and customer feedback closely to adjust their marketing strategies and product offerings as needed, ensuring they continuously meet the evolving needs of their market.

Potential usage of Seodity in this case:

3. Marketing Intelligence: Eyes and Ears on the Market

This dynamic data type ensures you're never blindsided by shifts in market trends or sly competitive maneuvers. Derived from an array of external resources, marketing intelligence lets you keep your strategic radar tuned to the minutest vibrations in the marketplace.

A real-life example might involve a company like&nbsp;Nike. By employing marketing intelligence, Nike can stay updated on the latest athletic wear trends, monitor competitor releases from brands like Adidas or Under Armour, and understand the changing needs of its customer base through social engagement and analysis.

Tool: <a href="https://brand24.com/">Brand24</a>&nbsp;It is a social media monitoring tool that allows companies to track mentions of their brand, competitors, and industry keywords across the internet. By analyzing social mentions and sentiment, Brand24 provides insights that companies can use to gauge public perception, follow trends, and react to customer demands in real-time.

4. Marketing Decision Support System (MDSS): The Analytical Engine

Imagine a digital maestro weaving through mountains of data to spit out actionable insights - that's your MDSS. Leveraging specialized software, it enables a sophisticated understanding of market segmentation, competitor tactics, and consumer sentiments.

Example: A regional retail chain decided to implement an MDSS to better understand its customer base and optimize their marketing efforts. By integrating their transaction data, customer feedback, and social media analytics, the MDSS provided the following support:

In retail, loyalty cards and customer profiles help stores figure out what you like to offer better deals and promotions. Likewise, booking websites track what you do to change prices and create deals just for you. MIS doesn't just help make decisions; it predicts what customers will need.

You're ready to start using an MIS in your business. It's more than a new system; it's a way to stay sharp and make smart choices, even when the market is rough.

When you make MIS part of your business decisions, you're setting yourself up to stay relevant to customers and to make more money.

A Vertical Marketing System (VMS) changes how companies work together. Instead of working alone, manufacturers, wholesalers, and retailers team up to improve performance and get products to customers smoothly. This article explains VMS, its different kinds, gives real-life examples, and highlights the advantages for businesses using this approach.

The Core Benefits of a Vertical Marketing System

Gone are the days of the conventional marketing system with its independent and often conflicting business motives. The VMS approach brings a refreshing unity to the table. It's about synergy — a synergistic approach that harnesses shared goals for superior outcomes. With a vertical marketing system, each member is bestowed with greater control throughout the production and distribution journey. This concerted focus not only enhances market share but significantly elevates Return on Investment (ROI) as well.

The main benefits of using a vertical marketing system are:

Working together closely pays off — it strengthens our market position and increases profits for everyone involved.

Vertical marketing systems can be classified into three distinct types:

This version of the Vertical Marketing System (VMS) involves one company controlling different parts of the supply chain, which work together smoothly. Look at Amway, a well-known American company that sells various products, including health supplements and household items. Amway employs its company-controlled VMS to sell products exclusively through its approved channels, integrating manufacturing and distribution within one large company.

Apple Inc. is a prime example of how controlling the entire process from product creation to sales can lead to success. Apple is not just known for its unique product designs, but also for how well its devices work together, its impactful stores, and its customer support. By controlling every step, Apple keeps its quality high and its brand strong, earning customer trust and loyalty. This approach helps Apple stay ahead of the competition by quickly responding to new market trends and customer opinions. Companies that want to use a similar model should focus on making sure their customers have a consistent and positive experience with their brand at every step.

2. Contractual Vertical Marketing Systems

In this model, independent channel members band together under contractual agreements to sharpen their competitive edge and drive collective value. Franchising stands as the poster child for this system. Entities like Pizza Hut and McDonald's empower individuals to operate under their brand mantle, following stringent standards yet retaining a slice of entrepreneurial freedom.

Franchise owners must follow precise rules but gain from strong brand marketing. They work together with the franchise creator, combining local business drive with a well-known brand to grow successfully in the market. This way, businesses using this model often get reliable branding, reach many customers, and have better bargaining power, all aiming for mutual success.

3. Administered Vertical Marketing Systems

This model shows how big companies like Procter &amp; Gamble greatly affect the market. They manage a huge network including manufacturers, wholesalers, and retailers to work more efficiently and effectively, without needing strict contracts. They highlight how strong partnerships based on shared goals are important. Big companies can control supply chain operations by working well with others, making everything run smoother and increasing their market power. To succeed like them, companies should use their size and power to build strong relationships that help everyone involved grow.

Procter &amp; Gamble (P&amp;G) offers an exemplary case study of an administered vertical marketing system. As a multinational giant, P&amp;G works within a vast network of manufacturers, wholesalers, and retailers, all unified not by contracts, but through the influential power of cooperation and mutual business goals. For instance, P&amp;G's leadership in the market enables them to set the tone for retail practices such as product placement, promotions, and pricing strategies. The company's sheer scale allows it to influence the supply chain operations effectively, ensuring that all parties align with its overall marketing objectives. By fostering partnerships based on trust and shared benefits, P&amp;G demonstrates how solid relationships can lead to streamlined operations and a stronger market presence. Businesses looking to emulate P&amp;G's success should focus on leveraging their clout to create harmonious supply chain dynamics, fostering an environment where each member contributes to the collective growth and efficiency.

A Real-World Paradigm: Zara's Mastery of Vertical Marketing

Zara is a prime example of how a company can succeed by controlling every step of their process, from creating products to selling them. They're a leader in fast fashion and show the power of a vertical market – where everyone from makers to sellers works together closely. Zara's success comes from being able to react quickly to changing fashion trends and managing everything tightly to avoid problems.

For any business wanting to grow and stay strong in their market, Zara's way of doing things offers a powerful strategy. By closely controlling your supply chain, like Zara, you can respond fast to changes and push for constant growth, something that's really important in today's fast-changing business world.

How startups can use vertical marketing system?

Startups can greatly benefit from using a Vertical Marketing System (VMS), which aligns the efforts of suppliers and distributors from product creation to customer purchase. This includes using specialized strategies like affiliate and social media marketing to boost sales, PPC marketing for quick ad returns, and SEO to maintain an online presence and grow business.

By working together, everyone involved can ensure the messaging and goals are the same, making things simpler and improving the company's market standing. Starting up can become well-known faster by using a clear story and creating content that connects with people, using the right keywords, and teaming up with reputable sources to build trust.

What is a Vertical Approach in Marketing?

A vertical approach encapsulates a strategic alignment between different levels of the supply chain—manufacturers, wholesalers, and retailers—to streamline operations and provide a more cohesive product and service delivery to the customer. At its core, a vertical marketing system (VMS) forges a partnership that leverages the cumulative strengths of each player, allowing for shared expertise, resources, and data to create a powerful, singular thrust in the market. This approach mitigates inefficiencies often found in traditional horizontal systems, where each entity operates independently and sometimes at cross-purposes.

Particularly, a VMS can lead to enhanced market control, as companies gain greater influence over the distribution process, ensuring that each link in the chain is stable and reliable. By fostering a more collaborative environment, vertical marketing systems enable a unified front that can adapt swiftly to market changes, anticipate consumer needs, and provide superior customer experiences. This strategic alignment results not only in improved service but also in significant cost reductions due to the economies of scale and optimized use of resources.

If you have a growing startup or a big international company, using a vertical marketing system can give you what you need for steady growth and great control. In today's fast-changing market, having this kind of unity is essential, not just helpful.

<a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword gap </a>analysis compares the keywords used by your competitors to those used on your website. This analysis can help identify the keywords that your competitors are ranking for but you are not. By identifying these "gaps" in your keyword strategy, you can adjust your website and content to target those keywords and improve your search engine rankings.

Using Seodity's Organic Traffic module and choosing the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword Gap</a> method, you can quickly compare your website's keywords to your competitors and get valuable data in a matter of seconds.

The process of conducting a keywords gap analysis with Seodity

First, log in to your Seodity account and navigate to the "Organic Traffic" tab.

Next, select the competitor's website to which you would like to compare your keywords.

By default, Seodity will have the "<a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword Gap</a>" method selected, but you also have the option to choose the "Keyword Intersection" method.

Once you have selected the desired method, you can implement filters such as rank, search volume, keyword difficulty, and CPC to narrow down the results and get a more accurate analysis.

After applying the filters, Seodity will generate a report that shows the common keywords between your website and your competitor's, as well as the keywords that your competitor is ranking for that you are not. This will give you a clear picture of where your competitor outperforms you and where you can improve.

You can then use this information to optimize your website's keywords, improve your content and target those areas where your competitor is winning.

And that's it! With Seodity's <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap </a>analysis, you'll have the insights you need to outrank your competition.

<a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">Keyword gap</a> analysis can be used to inform the creation of new content as well as the optimization of existing content. When creating new content, you can use the keywords you've identified as gaps to ensure that your content addresses topics your competitors are already ranking for. This can help you to fill in any content gaps on your site and improve your chances of ranking for those keywords.

When optimizing existing content, you can use the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap </a>analysis to identify any keywords you are not currently targeting. Then you can update your existing content to include those keywords, naturally integrating them into your text.&nbsp;

How to reveal valuable insight into competitors' strategies?

For example, let's say you own an e-commerce store that sells outdoor gear. After conducting a <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap</a> analysis with Seodity, you discover that your main competitor ranks highly for "hiking boots," but you do not. This could indicate that your competitor has a strong presence in the hiking market and that you should consider creating more content and products related to hiking to compete better.

By identifying common keywords among all competitors, you can better understand what topics and themes are popular within your industry and adjust your content strategy accordingly.

So, don't stop analyzing one competitor but at least a few to get a bigger picture.

Tips and best practices for using Seodity's keyword gap

Use a variety of filters to narrow down your keyword research. Seodity offers a variety of filters, such as rank, search volume, CPC, and keyword difficulty, that can help you focus on the most valuable keywords for your business.

Regularly check your competitors' keywords. By monitoring your competitors' keywords regularly, you'll be able to stay on top of the latest industry trends and changes in search behavior. To do that, use Seodity's Rank Tracker and track your competitors daily.&nbsp;

Focus on long-tail keywords. Long-tail keywords tend to have lower keyword difficulty and can be a great way to target specific niches within your industry. Use Seodity's keyword research tool to find long-tail keywords related to your business and products.

Use the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap</a> analysis to identify new opportunities for local SEO. By placing keywords relevant to your business but not currently targeting, you can create new content and optimize your website to target those keywords and drive more traffic to your website from local searches.

How to do a content gap analysis?

To conduct a content gap analysis, follow these steps: a. Identify your competitors: Research and list the top 3-5 websites competing for the same audience and keywords as your website. b. Analyze their content: Review their websites and blogs to understand the topics they cover and the keywords they target. c. Use SEO tools: Utilize tools like Seodity, Ahrefs, SEMrush, or Moz to identify the keywords your competitors are ranking for, but you aren't. d. Prioritize keywords: Filter and prioritize keywords based on search volume, relevance, and keyword difficulty. e. Develop a content strategy: Create a plan to create new content or optimize existing content, targeting the identified keywords.

Content gap analysis is a strategic process that helps identify missing or underperforming content on your website compared to your competitors. It involves analyzing your competitors' content and keywords to uncover opportunities for improving your content, increasing visibility, and driving more organic traffic.

What is the difference between gap analysis and competitors?

Gap analysis compares your current performance against your desired performance, while competitor analysis involves examining your competitors to understand their strengths and weaknesses. Content gap analysis combines these two concepts by comparing your content and keyword performance against your competitors to identify opportunities for improvement.

A gap analysis example would be comparing the organic search performance of your website against your top competitors. By analyzing the keywords they rank for and the content they produce, you can identify opportunities to create new content or optimize existing content to target those keywords and increase your visibility in search results.

How do you conduct a keyword gap analysis?

To conduct a keyword gap analysis: a. List your competitors: Identify the top 3-5 websites that compete for your website's exact keywords and audience. Seodity and others SEO tools can help you identify those competitors automatically.&nbsp; b. Choose an SEO tool: Use Seodity, Ahrefs, SEMrush, or Moz to compare your website's keyword performance against your competitors. c. Use Keyword Gap method in Seodity or sometimes is called content gap in others SEO tools.&nbsp; d. Identify gaps: Analyze the data to find keywords your competitors are ranking for, but you aren't or keywords where you can improve your rankings. e. Prioritize keywords: Sort the keywords based on relevance, search volume, and keyword difficulty, and focus on those that offer the best opportunities. f. Update content strategy: Develop a plan to create new content or optimize existing content to target the identified keywords.

Keyword overlap or Keyword intersection (that we call it in Seodity) in SEO refers to the set of keywords that both your website and your competitors are targeting and ranking for in search results. Analyzing keyword overlap can help identify areas where you can improve your content or find new keyword opportunities to target.&nbsp;

What is keyword gap in digital marketing?

Keyword gap, or content gap, refers to the difference in keyword coverage between your website and your competitors. It represents the keywords your competitors are ranking for, but your website is not. By identifying and targeting these gaps, you can improve your website's organic search performance and gain a competitive edge.

What is a gap analysis in competitive advantage?

Gap analysis in competitive advantage involves comparing your business's performance and offerings to your competitors, and identifying areas where you can improve or differentiate yourself to gain a competitive edge in the market. In digital marketing, this often means analyzing your competitors' content and keyword strategies to uncover opportunities for your website.

A keyword gap tool is an SEO tool that helps you identify and analyze the differences in keyword coverage between your website and your competitors. These tools compare your website's keyword performance against your competitors and provide insights into keywords you might be missing or underperforming. Using a keyword gap tool, you can uncover new keyword opportunities, prioritize your content strategy, and improve your website's organic search performance. Some popular keyword gap tools include Seodity, Ahrefs, SEMrush, and Moz. 

To try Seodity, you can sign up for a $7, 7-day trial. The trial will give you full access to Seodity's features, including the <a href="https://docs.seodity.com/features/organic-traffic/keywords-gap">keyword gap</a> analysis. And, if you decide to buy a monthly plan, you can do so with confidence, knowing that all plans come with a 30-day money-back guarantee.

If you haven't configured Rank Tracker yet, you should start from this article -&gt; <a href="https://seodity.com/blog/check-organic-traffic">[How to choose the best keywords to track?]</a>

How to get the benefits from the Rank Tracker?

To add competitors, click the Competitors button

Type the domain you want to track and click on the Add Competitor button.

And, now your competitors will be monitored by Seodity every day.&nbsp;

Tip:&nbsp;You can also ‘x-ray’ your competitors in every Seodity feature. Just type in the URL section their domain/URL instead of yours.

Seodity resolves this problem with its Organic Traffic feature. The latter will show what keywords and estimated traffic lead people to your or any website. If you are sick of "not provided" keywords from Google Analytics, it is something for you.

Let's look at the Seodity's Organic Traffic feature. You can check the traffic for each country or globally.

Every found keyword has an additional data such as:

And, each one of the above columns can be sorted.

You can also go deeper by checking each URL (it can be out of your domain, just any).

One of the cool things that Seodity provides you is advanced filtering. You can also use predefined filters that we call presets.

For example, if you want to find keywords with the potential to boost their ranking quickly, use preset "keywords with great potential."

Tip: You can use the Organic Traffic feature to check your competitors' organic traffic sources.

After a few seconds, Seodity shows you all of the domain backlinks.

Now, use a filter to find the newest backlinks with the highest domain authority.

Tip: Often, this research helps you figure out your backlink competitors' strategies.

Search engines are a critical source of inbound traffic for nearly every business with an online presence today. Businesses that do better than their competitors in terms of SEO simply benefit from a larger base of potential customers.

After you’ve analyzed your own website with a technical <a href="https://seodity.com/blog/everything-you-need-to-know-about-technical-seo/#everything-about-content">SEO audit and verified that your content is up to snuff</a>, you should compare your company’s Google rankings with those of your competitors. Your business likely has a number of keywords that your direct competitors rank highly in or that you’d like to improve your rankings in.

When you compare your website with a rank tracking tool, you can understand how your website stacks up against others on a variety of important search keywords and have a reference point as you make changes. These tools save a lot of time compared to manually watching Google search results yourself. 

Tracking your website’s performance on search engine results pages—and comparing it with your competitors—is super easy with Seodity. In this article, you’ll learn more about why competitive analysis matters and how to try it out on your website with Seodity.

How SEO Competitive Analysis Can Boost Your Business

When you build a website to market your products or services, you’re competing directly against a number of other websites, even if they aren’t in the exact same niche as your business. Comparing your website’s performance on a variety of keywords is important for three main reasons:

Without a good understanding of how your website performs in search results over time compared to your competitors, you’ll have an awfully hard time determining which changes you need to make to see real results. Competitive SEO rank analysis provides an understanding of the other websites on search engine results pages (SERPs) that you can’t get with just an on-site analytics solution.

Using Seodity to View and Compare Your Site’s Performance on Keywords

Rank tracking is one of Seodity’s most important features. As a result, it’s super easy to use. Here’s how.

When you first signed up for Seodity, you provided keywords as part of the setup process. But in the meantime, you might have realized that there are other keywords worth including. For example, if you learned that your customers use a certain set of keywords to get to your website, you can include those, as well as any that you’d like to rank well on in the future.

In the main Seodity toolbar, switch from the “Dashboard” section to the “Rank Tracking” section. In this tab, you’ll be able to see your website’s performance for the keywords you selected and choose a competitor to compare against. 

To edit the keywords you want Seodity to use, click the “Add Keywords” button at the right side of the Rank Tracking interface. If you want to remove keywords or see which ones you’ve already added, scroll down to the bottom of the page and look at the “Keywords” section.

For Seodity to calculate ranks over time, it will need to continually monitor your website for at least a few days. But in the meantime, you can get interesting and valuable insights about how your website currently stacks up against your competitors. 

To add a competitor’s website, click the green “Competitors” button at the right side of the toolbar and type the URL of one of your competitors. Then, you’ll be able to select that website in the dropdown menu to the left of the “Competitors” button. 

If you want to further filter the results you’re seeing, you can select a particular date range, set of countries, and device type in the same toolbar. You can also sort rows in the results table by current rank, rank change in the selected time period, best rank, competitiveness level, cost per click, and search volume.

After you’ve made some changes to your website or content, you’ll want to know how your website’s search rankings have changed. That’s where Seodity’s continuous SERP monitoring comes in handy: just log into Seodity and check the “Rank Tracking” tab at any time to see data over time. 

Another great use case for continuous monitoring is learning of up and coming competitors that you might have dismissed or ignored otherwise. If you suddenly notice that one of your competitors is jumping in the ranks, you can learn from their strategy and improve your own business’s search rankings.

Once you’ve finished sorting out your website’s technical SEO and you have a solid library of quality content, it’s time to compare your website to that of your competitors. In doing so, you can get an idea of how you’re doing compared to your competitors, learn what you need to improve, and figure out if those improvements did the job. 

Manually searching for important keywords on Google and noting rank changes is time-consuming and error-prone. Seodity makes the process automated and effortless so that you can get back to the other parts of managing your company.

How to find the best keywords in your Google Ads campaign based on your competitors?

Open the Paid Traffic tab.

Find the best keywords.

Export selected keywords

Inspire yourself