Keyword gap analysis compares the keywords used by your competitors to those used on your website. This analysis can help identify the keywords that your competitors are ranking for but you are not. By identifying these "gaps" in your keyword strategy, you can adjust your website and content to target those keywords and improve your search engine rankings.
Using Seodity's Organic Traffic module and choosing the Keyword Gap method, you can quickly compare your website's keywords to your competitors and get valuable data in a matter of seconds.
First, log in to your Seodity account and navigate to the "Organic Traffic" tab.
Next, select the competitor's website to which you would like to compare your keywords.
By default, Seodity will have the "Keyword Gap" method selected, but you also have the option to choose the "Keyword Intersection" method.
Once you have selected the desired method, you can implement filters such as rank, search volume, keyword difficulty, and CPC to narrow down the results and get a more accurate analysis.
After applying the filters, Seodity will generate a report that shows the common keywords between your website and your competitor's, as well as the keywords that your competitor is ranking for that you are not. This will give you a clear picture of where your competitor outperforms you and where you can improve.
You can then use this information to optimize your website's keywords, improve your content and target those areas where your competitor is winning.
And that's it! With Seodity's keyword gap analysis, you'll have the insights you need to outrank your competition.
Keyword gap analysis can be used to inform the creation of new content as well as the optimization of existing content. When creating new content, you can use the keywords you've identified as gaps to ensure that your content addresses topics your competitors are already ranking for. This can help you to fill in any content gaps on your site and improve your chances of ranking for those keywords.
When optimizing existing content, you can use the keyword gap analysis to identify any keywords you are not currently targeting. Then you can update your existing content to include those keywords, naturally integrating them into your text.
For example, let's say you own an e-commerce store that sells outdoor gear. After conducting a keyword gap analysis with Seodity, you discover that your main competitor ranks highly for "hiking boots," but you do not. This could indicate that your competitor has a strong presence in the hiking market and that you should consider creating more content and products related to hiking to compete better.
By identifying common keywords among all competitors, you can better understand what topics and themes are popular within your industry and adjust your content strategy accordingly.
So, don't stop analyzing one competitor but at least a few to get a bigger picture.
Use a variety of filters to narrow down your keyword research. Seodity offers a variety of filters, such as rank, search volume, CPC, and keyword difficulty, that can help you focus on the most valuable keywords for your business.
Regularly check your competitors' keywords. By monitoring your competitors' keywords regularly, you'll be able to stay on top of the latest industry trends and changes in search behavior. To do that, use Seodity's Rank Tracker and track your competitors daily.
Focus on long-tail keywords. Long-tail keywords tend to have lower keyword difficulty and can be a great way to target specific niches within your industry. Use Seodity's keyword research tool to find long-tail keywords related to your business and products.
Use the keyword gap analysis to identify new opportunities for local SEO. By placing keywords relevant to your business but not currently targeting, you can create new content and optimize your website to target those keywords and drive more traffic to your website from local searches.
Try Seodity today!
To try Seodity, you can sign up for a $7, 7-day trial. The trial will give you full access to Seodity's features, including the keyword gap analysis. And, if you decide to buy a monthly plan, you can do so with confidence, knowing that all plans come with a 30-day money-back guarantee.
Marcin is co-founder of Seodity