This article is part of our beginner's series on SEO. If you missed the first part, you can read "Getting Started with SEO: A Beginner's Guide" here.
Website position tracking is an important part of any successful online business or marketing campaign. It offers numerous benefits, which can help you improve your strategies, gain more traffic, and increase your revenue. Here are a few reasons why you should track your website's position:
In short, knowing your website's rank helps you make better plans to increase your website's visibility.
Finding the right keywords to track is a crucial step in your SEO journey. With Seodity's Organic Traffic feature, this task becomes easier. This tool provides you with a list of keywords that are currently driving organic traffic to your website. These are the keywords that your website is already ranking for on Google. By tracking these keywords, you can understand what your audience is searching for and what content is resonating with them. You can then use this information to refine your SEO strategies and create more targeted content.
To identify all the keywords for which your website is already ranked, follow these steps:
For additional information on how to use our Organic Traffic module, see our docs here.
After identifying the keywords you want to track using Seodity's Organic Traffic feature, the next step is to add these keywords to a Rank Tracker. This tool allows you to monitor your website's ranking for each of these keywords.
The Rank Tracker is now set up to monitor the ranking of your selected keywords. It will automatically analyze any changes in the daily ranking of these keywords and will provide you with updates. This helps you to keep track of your website's visibility in search results, and adjust your SEO strategy as needed.
You can read more about what else you can do with Rank Tracker module here.
Why do I need to add keywords to Rank Tracker and not just use Organic Traffic?
While the Organic Traffic feature provides you with a list of keywords your website is currently ranking for, the Rank Tracker tool offers more frequent and detailed updates. Rank Tracker refreshes daily and allows you to monitor the progress of your SEO efforts in real-time. You can see how your rankings fluctuate daily and make immediate adjustments to your strategies if needed. Hence, using both Organic Traffic and Rank Tracker together will give you a more comprehensive view of your website's SEO performance.
How often should I check my website's position on Google?
The frequency of checking your website's position on Google depends largely on your SEO goals and the nature of your business. However, it is generally recommended to check your rankings at least once a week. This allows you to keep a pulse on your site's performance and make necessary adjustments. Remember, SEO is not a one-time task but an ongoing process. Regular monitoring and adjustments are key to improving and maintaining your site's ranking.
Next time, we're going to look at how watching what your competitors do can help you get better at SEO. We'll show you how to use this to get ahead in the Google rankings. Don’t miss our next article, "How Can We Boost Our SEO by Observing Our Competitors?" Click here to read it.
Co-founder of Seodity