Search engines are a critical source of inbound traffic for nearly every business with an online presence today. Businesses that do better than their competitors in terms of SEO simply benefit from a larger base of potential customers.
After you’ve analyzed your own website with a technical SEO audit and verified that your content is up to snuff, you should compare your company’s Google rankings with those of your competitors. Your business likely has a number of keywords that your direct competitors rank highly in or that you’d like to improve your rankings in.
When you compare your website with a rank tracking tool, you can understand how your website stacks up against others on a variety of important search keywords and have a reference point as you make changes. These tools save a lot of time compared to manually watching Google search results yourself.
Tracking your website’s performance on search engine results pages—and comparing it with your competitors—is super easy with Seodity. In this article, you’ll learn more about why competitive analysis matters and how to try it out on your website with Seodity.
How SEO Competitive Analysis Can Boost Your Business
When you build a website to market your products or services, you’re competing directly against a number of other websites, even if they aren’t in the exact same niche as your business. Comparing your website’s performance on a variety of keywords is important for three main reasons:
- Getting a benchmark. You can understand how your website stacks up on the keywords you think customers care about. This frame of reference provides a starting point for future improvements.
- Prioritizing your investments. You can figure out which keywords are worth targeting with specific content and which aren’t worth the hassle. Knowing the search volume and competitiveness for particular keywords is especially helpful here.
- Calculating return on investment. When you write or purchase content, you can get an accurate, quantifiable indicator of whether that content provided a boost to your rankings on targeted keywords. In addition to seeing improvements in your own website’s rankings, you can see whether a new marketing initiative gave you an edge over another business.
Without a good understanding of how your website performs in search results over time compared to your competitors, you’ll have an awfully hard time determining which changes you need to make to see real results. Competitive SEO rank analysis provides an understanding of the other websites on search engine results pages (SERPs) that you can’t get with just an on-site analytics solution.
Using Seodity to View and Compare Your Site’s Performance on Keywords
Rank tracking is one of Seodity’s most important features. As a result, it’s super easy to use. Here’s how.
Provide Your Keywords
When you first signed up for Seodity, you provided keywords as part of the setup process. But in the meantime, you might have realized that there are other keywords worth including. For example, if you learned that your customers use a certain set of keywords to get to your website, you can include those, as well as any that you’d like to rank well on in the future.
In the main Seodity toolbar, switch from the “Dashboard” section to the “Rank Tracking” section. In this tab, you’ll be able to see your website’s performance for the keywords you selected and choose a competitor to compare against.
To edit the keywords you want Seodity to use, click the “Add Keywords” button at the right side of the Rank Tracking interface. If you want to remove keywords or see which ones you’ve already added, scroll down to the bottom of the page and look at the “Keywords” section.
Start Using Rank Tracking
For Seodity to calculate ranks over time, it will need to continually monitor your website for at least a few days. But in the meantime, you can get interesting and valuable insights about how your website currently stacks up against your competitors.
To add a competitor’s website, click the green “Competitors” button at the right side of the toolbar and type the URL of one of your competitors. Then, you’ll be able to select that website in the dropdown menu to the left of the “Competitors” button.
If you want to further filter the results you’re seeing, you can select a particular date range, set of countries, and device type in the same toolbar. You can also sort rows in the results table by current rank, rank change in the selected time period, best rank, competitiveness level, cost per click, and search volume.
Continue Getting Insights Over Time
After you’ve made some changes to your website or content, you’ll want to know how your website’s search rankings have changed. That’s where Seodity’s continuous SERP monitoring comes in handy: just log into Seodity and check the “Rank Tracking” tab at any time to see data over time.
Another great use case for continuous monitoring is learning of up and coming competitors that you might have dismissed or ignored otherwise. If you suddenly notice that one of your competitors is jumping in the ranks, you can learn from their strategy and improve your own business’s search rankings.
The Bottom Line
Once you’ve finished sorting out your website’s technical SEO and you have a solid library of quality content, it’s time to compare your website to that of your competitors. In doing so, you can get an idea of how you’re doing compared to your competitors, learn what you need to improve, and figure out if those improvements did the job.
Manually searching for important keywords on Google and noting rank changes is time-consuming and error-prone. Seodity makes the process automated and effortless so that you can get back to the other parts of managing your company.