Google keeps saying how performance is essential in SEO, but how to verify it? Seodity uses the Google lighthouse algorithm to find any performance issues.

How to check a website's performance?

Explore essential tips and strategies for optimizing anchor text to improve SEO, link quality, and reading comprehension. Learn how to craft effective anchor texts with this comprehensive guide.

Best Practices for Optimizing Anchor Text: A Comprehensive Guide

Learn how to create an HTML sitemap to improve user experience, boost SEO, and ensure smooth navigation. Discover common mistakes and top generator tools.

How to Create an HTML Sitemap: Best Practices and Tools

Improve your website's SEO and search engine crawling efficiency by learning how to properly configure and optimize your robots.txt file. Discover best practices and tips for success

Optimizing Robots.txt File for SEO: A Comprehensive Guide

Discover the importance of redirects, the different types and how to use them effectively to avoid duplicate content, improve user experience, and maintain SEO value.

Mastering Redirects: A Complete Guide to Proper Usage

Your website does not want to rank. And even when people visit it, the bounce rate turns out to be very high. You suspect that this could be because your website is simply too slow in the eyes of Google and your users.
So, you are asking yourself: How can

7 Ways to Improve Google PageSpeed Insights Score

With advanced filters, you can search a website by more than 250 parameters. Parameters can be combined and nested using logical arguments or/and.

Presets
To make searching more accessible, we have prepared the presets list. Click on the small icon on the right of the preset filter input.

In the

How to use advanced filters?

Seodity has two ways to find broken images. Find URLs (webpages) with broken images and by finding direct broken image URLs.
It depends on you what way do you use it. I will show you these two ways below.

1. First of all, you have to make an on-site analysis

How to find broken images?

Technical SEO is what helps your business stand apart from the competition in search results. Search engines have some basic requirements for websites; those that don’t meet the requirements do poorly. 
Performing well in search engine rankings is crucial for any modern business. New customers find many businesses through

Everything You Need to Know About Technical SEO

Search engine optimization is critical to the success of a modern business. By increasing your presence in search results, your business will receive more potential customers. Search engine traffic is a huge portion of inbound marketing. Since your competitors are always working on their own SEO, neglecting it will result

Why You Should Perform a Technical SEO Audit

It's effortless to find all of the suggestions in one place.

Select On-site and then click on the Performance tab.

On the header, you can see five sections with a score. You can click on each element to go to the relevant section.

In each section, you will get detailed information about possible issues and their resolution.

Anchor text is a vital component of Search Engine Optimization (SEO). It refers to clickable words that link one webpage to another. This significantly impacts how search engines understand and rank web content. The right anchor text can boost a site's SEO, helping webpages to climb higher in search engine results pages (SERPs). However, poorly chosen anchor text can negatively affect SEO performance. This guide'll explore anchor text, its types, and best practices to enhance your website's visibility and user experience. Understanding the fundamentals of anchor text is the first step towards implementing more effective SEO strategies that connect and engage your audience by providing clear, relevant links within your content.

Anchor text, while simple in concept, comes in various forms that serve different purposes within the realm of SEO. Essentially, it's the visible, clickable text in a hyperlink. The most common types of anchor text include:

Examining these types shows that the choice of anchor text can significantly influence the relevance and authority signal sent to search engines. When utilized well, anchor text enriches the web browsing experience by providing clear, context-rich links that encourage exploration and discovery.

Step-by-Step Guide on Creating Effective Anchor Text

Creating effective anchor text is crucial for enhancing the user experience and a website's SEO performance. This step-by-step guide provides actionable insights into crafting anchor texts that appeal to users and benefit search engine optimization. Adhering to these guidelines ensures that your anchor texts contribute positively to your site's visibility and authority.

Following these steps, you can create effective anchor texts that enhance user experience and website SEO performance. Remember, the goal is to provide clear, context-rich links that encourage exploration and discovery while also signaling relevance and authority to search engines.

Anchor Text in Reading: Enhancing Comprehension

While anchor text is often discussed in the context of SEO and digital marketing, its role extends into enhancing reading comprehension and the overall user experience on the web. Anchor text, by providing specific, context-rich links, aids readers in navigating from one piece of information to another seamlessly. This capability is crucial in the digital age, where information is vast and user attention spans are short.

The strategic use of anchor text in reading materials can guide readers toward additional, relevant information, offering them a deeper understanding of the subject at hand. It functions much like citations and references in academic texts but in a more interactive and engaging manner. Moreover, by linking to authoritative sources, anchor text can bolster the credibility of the content, reassuring readers of its accuracy and reliability.

From an educational perspective, this interlinking feature encourages an exploratory learning approach. Readers are not merely passive recipients of information; instead, they actively engage with content, following links that pique their interest to expand their knowledge base. Therefore, well-crafted anchor text is pivotal in creating a rich, educational, and interactive reading environment, benefiting readers and content creators.

In sum, the optimization of anchor text transcends SEO purposes; it enriches the reading and learning experience. By carefully selecting anchor texts that are informative and relevant, content creators can enhance comprehension, encourage exploration, and build trust with their audience. This approach embodies the essence of quality web content, where value to the reader is paramount.

Following the overview of anchor text's influence on SEO and reading comprehension, let's examine specific examples of powerful anchor words that can significantly impact user experience and website ranking. Anchors such as “comprehensive guide,” “learn more,” or “discover here” offer a balance between user engagement and SEO optimization. When thoughtfully incorporated into the content, these examples suggest a more informative destination versus the nebulous “click here.”

For instance, inserting “ultimate guide to working from home” as anchor text for a comprehensive article on home office setup not only hints at the content's richness but also comprises keywords likely searched by the target audience. Similarly, anchor texts like “explore our case studies” or “insightful tips on digital marketing” immediately inform users what to expect, making the links attractive for further exploration.

Moreover, using actionable language combined with key benefits, such as “save time with our efficient tools” or “improve your skills with these tutorials,” not only serves as precise navigational aids but also encourages engagement by highlighting direct value to the reader. They capably guide users through the website, deepening their engagement and potentially leading to higher conversion rates.

Lastly, variations in anchor text types such as branded words, exact match keywords, and calls-to-action play a substantial role in setting the tone and context of the links, making a case for a strategic approach to anchor text selection. Thoughtfully chosen anchor words can significantly enhance narrative flow, user experience, and SEO performance.

In conclusion, when employed strategically, powerful anchor words facilitate a better browsing experience and bolster a site’s visibility and authority. It's a nuanced balance between serving your audience's informational needs and optimizing for search engines, illustrating the importance of every word choice in digital content creation.

Best Practices for Optimizing Anchor Text

Effective anchor text optimization demands meticulous attention and comprehension of SEO principles. As we've explored the importance of anchor text in both SEO and enhancing user experience, it's clear that the right strategies can significantly impact your website's performance. To optimize anchor text effectively, consider these best practices:

Implementing these best practices can lead to more effective anchor text supporting your SEO goals and improving user experience. By carefully selecting and managing anchor texts, you can influence how search engines and users perceive and interact with your content, leading to better engagement, higher rankings, and increased website authority.

In the realm of SEO, understanding and optimizing anchor text is critical for enhancing website visibility, user experience, and search engine rankings. Throughout this guide, we've explored the multifaceted role of anchor text, from its basic definitions and types to strategic applications and best practices. By carefully selecting anchor texts that are relevant, varied, and descriptive, content creators can greatly enhance their websites' readability, navigability, and overall SEO performance.

The insights provided herein aim to equip you with the knowledge to craft effective anchor texts that appeal to search engines and offer real value to your audience. Remember, the ultimate goal of optimizing anchor text is to improve SERP rankings and create a more engaging, informative, and user-friendly web experience. As SEO practices evolve, staying informed and adaptable to new strategies and guidelines will ensure your content remains competitive and compliant.

In conclusion, anchor text optimization is a pivotal component of SEO strategy. By adhering to the outlined best practices and continuously refining your approach based on performance analytics and search engine updates, you can harness the power of anchor text to its fullest potential. Whether you're building brand awareness, guiding readers through your site, or establishing authority in your niche, practical anchor text usage is invaluable in achieving your digital marketing objectives.

The Ultimate Guide to Creating an Effective HTML Sitemap for Your Website

An HTML sitemap is an important part of website optimization. It helps users find their way around your website and helps search engines index your content. It also plays a role in structuring internal links. In this guide, we will discuss the recommended methods for creating an effective HTML sitemap, and we'll also introduce some useful tools for this task. This guide is useful for both experienced web developers and those new to website creation, providing valuable insights for improving your website's navigation and search engine performance.

HTML sitemaps differ from XML sitemaps in their intended use. While XML sitemaps are a special type of file (.xml) that search engines can easily crawl to find site content without downloading entire pages or following internal links, HTML sitemaps are designed with users in mind, providing a visible guide that can assist users in site navigation​.

What is the difference between an HTML sitemap and XML sitemap?

HTML and XML sitemaps are both essential for guiding users and site crawlers in site navigation. Here's a comparison of the two:

An HTML sitemap not only boosts your site's SEO performance but also serves your users. When your sitemap is properly designed, it:

Common HTML Sitemap Mistakes and How to Avoid Them

HTML sitemaps live in a top-level subfolder off of the domain (e.g., example.com/sitemap) and are linked from the footer of each site page, thus ensuring that they're always a click away for users who may lose their way when navigating through content. In addition, they provide crucial information to search engine crawlers about what URLs to crawl first and how often to crawl them​.

However, there are common things that people need to correct when creating and maintaining their HTML sitemaps. Here's how to avoid them:

To streamline the sitemap creation process, use an online HTML sitemap generator such as:

<a href="http://seodity.com">Seodity:</a> is a comprehensive SEO tool that offers an On-site Audit module to analyze and identify potential issues on your website that may affect its performance in search engines. The audit analyzes over 100 factors influencing your website's visibility and ranking in search engine results pages (SERPs)​. Seodity's On-site Audit provides advanced options for analysis, such as the Data Explorer, which enables advanced filtering of the audit data, offering a deeper understanding of your website's performance. It could also help generate an HTML sitemap. To do that, filter all of your internal URLs in Data Explorer.&nbsp;

<a href="https://www.screamingfrog.co.uk/seo-spider/">Screaming Frog</a>: This is a powerful and flexible website crawler available for Windows, MacOS, and Ubuntu. It collects data about URLs (like broken links), page titles, metadata, and more, helping you with your SEO strategy. As for its HTML sitemap generation capabilities, it can help you identify the structure of your site and create a visual representation. This is useful for understanding how your site is organized and what areas might need improvement

<a href="http://home.snafu.de/tilman/xenulink.html"> Xenu's Link Sleuth</a> is a website crawling tool that's primarily used to identify broken links on a website. However, it can also be used to generate an HTML sitemap, which is a visible or clickable map that helps users and search engines understand the structure of a website. It checks websites for broken links, validates text links, images, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continuously updated list of URLs which can be sorted according to different criteria. It can create a simple report about the site, including a list of URLs that can be saved as a text file, which can then be manipulated to create an HTML sitemap​

Best Practices for Creating an HTML Sitemap

Q: How to create an HTML sitemap in WordPress without a plugin?

A: To create an HTML sitemap in WordPress without a plugin, follow these steps:

Q: How do I make a sitemap in HTML?

A: To create an HTML sitemap, follow these steps:

Q: Do you still need an HTML sitemap?

A: While less critical than XML sitemaps, HTML sitemaps can still be useful for website visitors and search engine crawlers. They help users navigate your site effectively, which may improve user experience and encourage them to stay longer. Furthermore, search engines may use HTML sitemaps to discover otherwise inaccessible pages and index them more efficiently.

Q: What is the correct HTML for a hyperlink?

A: The correct HTML for creating a hyperlink is the anchor tag &lt;a href="URL"&gt;Link Text&lt;/a&gt;. Replace "URL" with the destination address and "Link Text" with the desired clickable text.

Q: What is the correct HTML syntax for creating a hyperlink to an image?

A: To create a hyperlink to an image, surround the image tag with an anchor tag. Here is an example:

&nbsp;&nbsp;&lt;img src="image.jpg" alt="Description" /&gt;

In this example, clicking on the image will redirect users to "<a href="http://www.example.com">www.example.com</a>."

Unleash the Power of Robots.txt for Effective SEO

Learn how to master the robots.txt file to improve your website's SEO, prevent unnecessary crawler load, and ensure search engines efficiently index your content.

Mastering your website's robots.txt file can open new doors to better search engine rankings and website performance. Learn how to configure and optimize it to take control of your SEO efforts.

The robots.txt file serves as a crucial, albeit frequently undervalued, component in the realm of SEO. When appropriately set up, this file aids in optimizing the utilization of the crawl budget and safeguarding confidential information.

The robots.txt file is a component of a website that communicates to search engine crawlers, like Googlebot, which URLs on the site they are allowed to access. This mechanism helps manage the traffic of these crawlers to your site, effectively aiding in preventing overloading your server with requests. It should be emphasized that the primary function of a robots.txt file is not to keep a webpage out of Google search results but rather to control crawling traffic. Therefore, it is not the recommended approach for hiding web pages from Google's search results​.

This is especially important to understand because even if a robots.txt file blocks a page, Google may still index the URL if other pages link to it with descriptive text. This could result in the URL appearing in search results, albeit without a description. If you want to exclude your page entirely from Google's search results, it's advised to use other methods such as the noindex meta tag, password protection, or complete removal of the page​.

Utilize the robots.txt file to guide search engine crawlers away from particular pages, files, or directories. This can streamline the crawl budget towards substantial content, contributing positively to your SEO. Frequent scenarios include:

To set up a robots.txt file, use a plain text editor like Notepad or TextEdit, or employ a robots.txt generator tool for the task. It is crucial to name the file "robots.txt" (all lowercase), ensuring it does not exceed a size of 500 KiB.

User-agent: * Disallow: /cgi-bin/&nbsp; Disallow: /tmp/&nbsp; Disallow: /~joe/&nbsp; Sitemap: http://www.example.com/sitemap.xml

In this example, "User-agent: *" means that the following rules apply to all web robots that visit the site.

The "Disallow" lines are instructions for the robots to not access certain parts of the site. In this case, the robots are not allowed to access anything in the "/cgi-bin/", "/tmp/", and "/~joe/" directories.

The "Sitemap" line points to the XML sitemap of the website. This is not required, but it's generally a good idea to include it to help search engines find all of your pages.

The robots.txt file should be placed in the root directory of your website. This can typically be accessed through FTP (File Transfer Protocol). It is important to keep a backup of the original file before making any changes, to avoid potential issues and allow for reversion if necessary.

Take control of your website's SEO by mastering the robots.txt file, ensuring efficient use of the crawl budget, and guiding search engine crawlers to focus on your most valuable content. With proper implementation, you'll be on your way to improved search rankings and better website performance.

To access your website's robots.txt file, simply type your website's URL followed by /robots.txt in the address bar of your browser. For example, if your website's URL is https://example.com, you would type https://example.com/robots.txt.

How do I view robots.txt on my website?

To view the robots.txt file on your website, follow these steps:

If the robots.txt file doesn't exist, you will likely see a "404 Not Found" or "File not found" error message. In this case, you'll need to create a robots.txt file for your website.

Where is robots.txt in the file manager?

The location of your robots.txt file within your website's file manager or hosting control panel may vary depending on your website platform or content management system (CMS). In general, the robots.txt file should be located in your website's root directory. For example, /public_html or /www.

If you're using a CMS like WordPress, you might find the robots.txt file in the directory where your WordPress installation is located. If the file doesn't exist, you can create one and upload it to your root directory.

To edit a robots.txt file, follow these steps:

Update the file with the desired rules and directives to manage how search engines crawl and index your website. For example, to disallow all crawlers from indexing a specific folder, add the following lines: 

It's essential to make sure the syntax in your robots.txt file is correct, as errors in this file can lead to unintended indexing problems. If you're unsure about the syntax, use resources like the<a href="https://support.google.com/webmasters/answer/6062598"> Google Search Console's robots.txt tester</a> for guidance.

Introduction: What Are Redirects and Why Should You Use Them?

Redirects play an essential role in managing web traffic. They automatically direct users and search engines from an old URL to a new one, ensuring a seamless experience. Website administrators use redirects for various reasons, including avoiding duplicate content, updating website pages, or shifting to a different domain.

In this comprehensive guide, we will explore the reasons for using redirects, the types of redirects, how to use them properly, and common mistakes to avoid. By the time you finish reading, you'll be well-versed in the art of managing website redirects.

There are several reasons to implement redirects on your website, including:

1. Maintaining Consistency: In the digital world, consistency is key to providing a seamless user experience. Redirects play a crucial role in ensuring this consistency. For example, a user might type your website's URL as "http://example.com" or "https://www.example.com". Both of these URLs technically lead to the same website, but they are different variations. To maintain consistency, you would set up redirects to ensure that regardless of how users type your URL, they are always led to the correct and preferred version. This consistency also helps search engines understand your preferred website version, which can benefit SEO.

2. Preventing Duplicate Content: Duplicate content can cause SEO issues because search engines may not know which version of the content to index and rank. This can occur due to URL variations caused by different protocols (HTTP or HTTPS), www prefixes, file extensions, or trailing slashes. By using redirects, you can channel users and search engines to the preferred version of a page, thus avoiding duplicate content issues. For instance, using a 301 (permanent) redirect, you can indicate that an old URL has permanently moved to a new location, ensuring search engines index the correct page.

3. Updating Content: When you create a new version of an existing webpage, you don't want to lose the traffic coming to the old page. Redirects help you manage this transition smoothly by directing the traffic from the old URL to the new one. This is particularly useful in maintaining "link equity" or the value a page has gained from backlinks over time. When you redirect an old page to a new one, the link equity is transferred, helping to preserve your page's search engine ranking.

4. Changing Website Domains: If you're rebranding or just moving to a new domain, you'll want to keep the SEO value that your old URLs have accumulated. Redirects are crucial in this process as they inform search engines that your site's pages have moved to a new location. This helps maintain your site's search rankings and also ensures a smooth user experience, as any users trying to access your old URLs are automatically redirected to your new domain.

Remember, setting up redirects appropriately is a best practice in web development and SEO. It helps guide your users to the correct content, maintains your website's SEO value, and ensures a seamless user experience.

Several types of redirects can be implemented on a website, each having its specific usage and consequences for SEO:

These are server-level redirects that are initiated when a browser makes a request to a server for a specific URL. The server responds with a status code that tells the browser how to proceed. These are often used in the context of website migrations, URL changes, or to resolve duplicate content issues. The most common HTTP redirects are:

301 Redirect: This is a permanent redirect and is used to point an old URL to a new one permanently. This is commonly used when a webpage has been moved to a new location and will not return to the original URL. It's important for SEO because it transfers the majority of the link equity from the old page to the new one.

302 Redirect: This is a temporary redirect. It's used when a page has been moved temporarily and will eventually return to the original URL. A common use case is for A/B testing of a new page. It's worth noting that, unlike a 301 redirect, a 302 redirect does not pass the link equity from the old page to the new one.

303 Redirect: This is also a type of temporary redirect and is used to ensure that a web form is not resubmitted when the refresh button is hit. It does this by redirecting to a different URL after the form submission is complete.

Here's a table summarizing the different types of HTTP redirects:

Also known as "Meta Refresh" redirects, are a type of redirect that is implemented in the HTML of a webpage. These redirects are generally less preferred because they can potentially cause issues with search engine indexing and user experience.

A Meta Refresh redirect is defined in the &lt;head&gt; section of an HTML document using a &lt;meta&gt; tag with the http-equiv="refresh" attribute. This tag also includes a content attribute that specifies the number of seconds until the page should be refreshed and the URL to which the user should be redirected.

1. Instant Meta Refresh: This type of redirect triggers as soon as the page is loaded in a browser. Google Search interprets instant Meta Refresh redirects as permanent redirects. An example of an instant Meta Refresh redirect in the HTML would look like this:

&lt;!doctype html&gt; &lt;html&gt; &lt;head&gt; &lt;meta http-equiv="refresh" content="0; url=https://example.com/newlocation"&gt; &lt;title&gt;Example title&lt;/title&gt; &lt;!--...--&gt; &lt;/head&gt; &lt;/html&gt;

In this example, the content attribute is set to "0; url=<a href="https://example.com/newlocation">https://example.com/newlocation</a>", which means the page will be redirected to the new location instantly when the page loads.

2. Delayed Meta Refresh: This type of redirect triggers only after an arbitrary number of seconds set by the site owner. Google Search interprets delayed Meta Refresh redirects as temporary redirects. Here's an example:

&lt;!doctype html&gt; &lt;html&gt; &lt;head&gt; &lt;meta http-equiv="refresh" content="5; url=https://example.com/newlocation"&gt; &lt;title&gt;Example title&lt;/title&gt; &lt;!--...--&gt; &lt;/head&gt; &lt;/html&gt;

In this example, the content attribute is set to "5; url=<a href="https://example.com/newlocation">https://example.com/newlocation</a>", which means the page will be redirected to the new location after a delay of 5 seconds.

While HTML redirects can be handy in certain situations, they are generally not as SEO-friendly as HTTP redirects. This is because they can be slower (due to the delay), they don't pass link equity like HTTP 301 redirects, and they can potentially confuse search engines if not implemented correctly

Are another method of redirecting a user from one URL to another. These redirects utilize JavaScript, a client-side scripting language, to send users to a different URL. While JavaScript redirects can be effective in certain situations, they are generally less recommended due to potential compatibility issues with some devices or browsers, as well as potential issues with search engine indexing.

JavaScript redirects are implemented by setting the location property to the redirect target URL in a script block in the HTML head. Here's an example:

&lt;!doctype html&gt; &lt;html&gt; &lt;head&gt; &lt;script&gt; window.location.href = "https://www.example.com/newlocation"; &lt;/script&gt; &lt;title&gt;Example title&lt;/title&gt; &lt;!--...--&gt; &lt;/head&gt; &lt;/html&gt;

In this example, the window.location.href property is set to the URL of the new location, causing the browser to redirect to that URL when the script is executed.

Google Search interprets and executes JavaScript redirects using the Web Rendering Service, which is triggered after the crawling of the URL has been completed. However, this process is not foolproof. While Google makes an effort to render every URL that Googlebot crawls, rendering may fail for various reasons. For example, if the JavaScript on a page is too complex or if there's a problem with the server, rendering might not complete successfully. In such cases, Google might never see the JavaScript redirect.

Therefore, JavaScript redirects should only be used if server-side (HTTP) redirects or HTML (meta refresh) redirects are not feasible. Even then, it's important to test the redirects thoroughly to ensure they work correctly and do not negatively impact the website's SEO or user experience. As a general rule, HTTP redirects are the most SEO-friendly and should be the first choice whenever possible

In each case, proper usage is key. HTTP redirects, being the most SEO-friendly, should be the first choice when possible. HTML and JavaScript redirects can be used as alternatives, but they have potential drawbacks in terms of SEO and compatibility.

To ensure a positive user experience and maintain SEO value, it is crucial to use the appropriate type of redirect and avoid making common mistakes like setting up multiple redirects in a row or directing users to irrelevant pages.

In summary, redirects are essential tools that help website administrators maintain consistency, prevent duplicate content, and manage site changes effectively. By understanding the different types of redirects and using them correctly, you can improve your website's user experience and boost your SEO efforts.

What are the 4 types of redirecting?

The four types of redirecting are HTTP redirects (including 301, 302, 303, 307, etc.), HTML redirects, JavaScript redirects, and Crypto redirects.

Should I use 301 or 302 redirect?

The choice between a 301 and 302 redirect depends on whether the URL change is permanent or temporary. A 301 redirect should be used for permanent changes, while a 302 redirect is appropriate for temporary changes.

The choice of redirect depends on the situation. For SEO-friendly redirection, server-side HTTP redirects are generally recommended. If that's not feasible, HTML or JavaScript redirects can be used.

Redirects work by sending a special code to the client's browser indicating that the requested page has moved, along with the new location. The browser then automatically loads the new URL.

HTTP redirects are generally the best method due to their SEO-friendliness and wide compatibility with browsers and devices.

What is the difference between HTTP redirect 302 and 307?

Both 302 and 307 redirects indicate a temporary move. The difference lies in how they handle HTTP methods. A 302 redirect may change the method from POST to GET, while a 307 redirect maintains the original method.

What is the difference between 303 and 307 redirect?

Both are HTTP status codes for temporary redirects. The 303 status code explicitly defines the GET method for the new location, regardless of the original method. On the other hand, a 307 status code maintains the original method.

When should you use a 302 redirect?

A 302 redirect should be used when the move is temporary and you intend to bring the original URL back in the future.

Which redirect code should I use?

The choice of redirect code depends on the specific situation. For permanent moves, use a 301 redirect. For temporary moves, use a 302, 303, or 307 redirects, depending on the particular requirements of your situation.

When should you consider using a 301 redirect? A 301 redirect should be regarded as when you want to move a page to a new location permanently. This helps preserve the SEO value of the original page.

Your website does not want to rank. And even when people visit it, the bounce rate turns out to be very high. You suspect that this could be because your website is simply too slow in the eyes of Google and your users.

So, you are asking yourself: How can I increase Google page speed?

We happen to have the answer to this question. We'll also describe the process so you get a better understanding of what the PageSpeed score is all about.

In this guide to Google PageSpeed Insights:

Buckle up and let's get right down to the burning question. What does Google think about your website and how a slow website can be a problem?

Website speed optimization is one of the essential SEO factors. Mobile page speed tests performed by Google bots directly influence your position in search result pages.

The primary mission of Google is to provide the best result that answers the user's query. It should be accurate, informative, available to everyone, and fast.

Your brand new website can look great and load fast in your browser, on your desktop PC, when you use your broadband connection. But what about that poor kid from a developing country who uses an old smartphone? And has to pay hard-earned money for every megabyte of data transfer because the infrastructure in their country is terrible?

Over <a href="https://www.sistrix.com/blog/the-proportion-of-mobile-searches-is-more-than-you-think-what-you-need-to-know/">60%</a> of all Google searches happen on mobile devices. And cellular data is not free!

Google’s developers explicitly say that they are very serious about how much mobile data is used.

Large network payloads are highly correlated with long load times. They also cost users money; for example, users may have to pay for more cellular data. So, reducing the total size of your page's network requests is good for your users' experience on your site and their wallets.

Source: Google Developers (web.dev)

Website loading time is not a vanity metric invented for web developers to brag about their performance. It is something that translates directly into saved time and money for users.

To analyze the SEO performance of your pages, you should use a <a href="https://seodity.com/seo-checker">website SEO checker</a>.

There is a strong correlation between SEO ranking positions and page speed performance.

According to Google’s mobile page speed <a href="https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/">research</a>:

As page load time goes from one second to seven seconds, the probability of a mobile site visitor bouncing increases 113%

And there is some very strong <a href="https://www.searchenginejournal.com/ranking-factors/bounce-rate/">evidence</a> for bounce rate being one of the essential ranking factors. This has also been mentioned in our selection of <a href="https://seodity.com/blog/seo-tips-from-experts/">SEO tips from experts</a>.

Your mobile page speed is just one of several things that Google takes into account when determining your position. Ultimately, the quality of your keyword research, <a href="https://seodity.com/blog/what-is-content-marketing/">content marketing</a>, and backlink profile are the most important elements: <a href="https://seodity.com/backlink-checker">Website Backlink Checker</a>

The best way is to use Google's tools which give advanced and accurate reports about your desktop and mobile page speeds. There are lots of different panels, but most of the metrics overlap in all of them.

The most popular tools for testing page speed metrics are:

You can use them to run performance analysis of any page on the internet for free.

What is Google PageSpeed Insights?

PageSpeed Insights is a free tool for web developers for measuring website loading times. It allows you to test any website for specific speed metrics such as Speed Index or Time to Interactive. The overall performance score returned by the tool is measured for mobile and desktop devices separately.

The same data can also be found in third-party apps. For example, Seodity has an integrated performance panel powered by Lighthouse in addition to keyword research and <a href="https://seodity.com/seo-checker">seo audit tools</a>.

Let’s take a closer look at each metric.

PageSpeed Insights return performance data (“field data”) only while Lighthouse gives you some additional scores (“lab data”).

Performance/Field Data (Google PageSpeed Insights):

Page speed performance scores below 90 are marked as the orange zone and need improvement. However, there is no clear answer as to what page speed score is “good enough”. You can see many pages with the performance score way below 30 that still rank on top positions in Google.

In most cases, it is worth having a better page load speed than our direct competition for a given keyword.

Sometimes it turns out that the performance is not as satisfactory as we would like it to be and the website is still rated positively in terms of Core Web Vitals.

Here is a quick breakdown of the components and their corresponding benchmarks:

The page speed performance score is calculated based on the six load time metrics mentioned above. You can see how changing them influences your overall score by using the <a href="https://googlechrome.github.io/lighthouse/scorecalc/">Lighthouse Scoring Calculator</a>.

The PageSpeed score is a subset of the metrics analyzed during general website audits carried out by Google. Performance is one of the elements. 

Ultimately, your page speed score should always be analyzed in the wider context.

To check your full Lighthouse report you can open developer tools available in Google Chrome. Just press Command + Option + J (Mac) or Control + Shift + J (Windows) and click &gt;&gt; to open Lighthouse reports. You can also install it as a browser extension.

Now that you know what this is all about, let's get down to business.

How to increase page speed scores in Google PSI?

The site speed testing tools themselves will tend to enumerate the things you can do to improve your score. Whether it is PageSpeed Insights, Lighthouse or Seodity, they will create detailed reports listing opportunities for reducing page loading time.

Most sites face the same problems and make the same mistakes. But there is no need to worry. You can fix them with a relatively small effort and significantly improve your performance.

The easiest and most common opportunities to improve your website speed are:

Each of these tips to increase PageSpeed score is described in detail right below. Keep on reading to find out more.

If your website is slow, there is a high probability that your hosting is of poor quality. For example, <a href="https://www.cloudways.com/blog/does-hosting-affect-seo/">shared hosting</a> is a big no-no. Good things are rarely cheap and web hosting services are no exception. For peace of mind, it is better to invest in a premium solution that has a good track record among web developers.

Slow server response times <a href="https://web.dev/time-to-first-byte/">affect performance</a> and your TTFB (Time To First Byte) should never exceed 600 ms. Otherwise it will fail Google’s performance audit.

The fastest web hosting services according to <a href="https://www.bitcatcha.com/research/fastest-web-hosting-services/">BitCatcha</a> are:

If your current hosting service is underperforming and pales in comparison to the options above, you may want to consider a migration. It may be painful at first, but it will pay off in the long run.

Now, this one is a rookie mistake but also something that can be very easily overlooked. It happens to everyone once in a while (guilty as charged). Take a look:

Here is a tiny little icon with the photo of the author.

Let’s inspect it with Google Lighthouse.

It turns out that the image is huge. If you right-click it, you can open it in full resolution too. And it is way bigger than it needs to be.

Of course, the image is styled with CSS in such a way that it only displays as a small icon. But the original source file that has to load in the user's browser is a high-resolution PNG file. It is better to use smaller sizes. An icon of this type does not have to be larger than about 200x200 px.

Setting the right sizes is only the first step in the image optimization process. It is also important to choose the right format and compression rate. The file type that is best suited for websites is PNG.

But not all PNGs are created equal. For the sake of argument, let's assume that the author's original photo is indeed in good resolution.

Is it possible to squeeze it a little bit more? And save some loading time for people browsing our site?

Here is the compressed version of the image that we can get from a free online image compression tool.

The file size was reduced from about 600 KB to 140 KB. And, to be honest, I can’t see any quality difference whatsoever. &nbsp;